Vertify
Vertify, Inc. is an Austin, Texas-based company that specializes in data integration and management through its customer intelligence platform, Vertify Customer Intelligence Platform (VCIP). Founded in 2009, the platform allows users to seamlessly collect and manage data from various enterprise systems, facilitating connections between marketing and customer relationship management systems. By utilizing drag-and-drop technology, Vertify enables organizations to create permanent data connections without requiring extensive internal engineering resources. The platform aims to streamline business processes by identifying bottlenecks between sales, marketing, and customer success teams, ultimately unlocking new revenue potential and enhancing the return on investment for existing revenue technology stacks. Vertify's solutions help clients respond to customer needs more efficiently and accelerate business operations.
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Synthio
Acquisition in 2020
Synthio, Inc. is a data-as-a-service company that specializes in providing an automated platform for B2B contact data management, catering primarily to sales and marketing teams. Founded in 2011 and based in Atlanta, Georgia, Synthio offers a range of services including data cleansing, appending, origination, and account-based marketing. Its technology allows for the synthesis and standardization of diverse contact data, enabling businesses to create actionable datasets. The platform also features tools for deduplication, strategic data augmentation, and data health analysis. With the capability to build ideal buyer personas and identify new contacts from a vast global database, Synthio integrates seamlessly with major marketing automation and CRM systems. Since its inception, the company has served over 1,500 clients and was recognized as one of the fastest-growing private companies in the country in 2015 and 2016. Synthio was previously known as Social123 Inc. before rebranding in November 2016 and currently operates as a subsidiary of Vertify, Inc.
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