Vertify
Vertify, Inc. is an Austin, Texas-based company that specializes in data integration and management through its customer intelligence platform, Vertify Customer Intelligence Platform (VCIP). Founded in 2009, the platform allows users to seamlessly collect and manage data from various enterprise systems, facilitating connections between marketing and customer relationship management systems. By utilizing drag-and-drop technology, Vertify enables organizations to create permanent data connections without requiring extensive internal engineering resources. The platform aims to streamline business processes by identifying bottlenecks between sales, marketing, and customer success teams, ultimately unlocking new revenue potential and enhancing the return on investment for existing revenue technology stacks. Vertify's solutions help clients respond to customer needs more efficiently and accelerate business operations.
Synthio
Acquisition in 2020
Synthio, Inc. is a data-as-a-service (DaaS) company that offers an automated platform for B2B sales and marketing teams to manage contact data effectively. Founded in 2011 and based in Atlanta, Georgia, Synthio specializes in data cleansing, standardization, and synthesis, enabling businesses to create actionable datasets. The platform provides services such as data appending, account-based marketing, and technographic data, along with automated tools for developing ideal buyer personas and identifying new contacts from its extensive global database. Synthio integrates seamlessly with major marketing automation platforms and widely used customer relationship management systems, making it a valuable resource for sales and marketing professionals. Since its inception, Synthio has served over 1,500 customers and was recognized on the INC 500 list of the fastest-growing private companies in 2015 and 2016. In November 2016, the company changed its name from Social123 Inc. and currently operates as a subsidiary of Vertify, Inc.
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