Gravy Analytics, Inc. is a provider of location-based consumer intelligence, specializing in identifying consumer interests and affinities through verified attendance data at local events and activities. The company utilizes its proprietary AdmitOne™ technology to verify consumer visits to millions of locations and events, offering insights into consumer behavior that can enhance marketing strategies. Gravy Analytics provides a range of solutions, including targeting and customer retention tools, as well as a location-signal verification network. Founded in 2011 and based in Dulles, Virginia, Gravy Analytics was previously known as TimeRAZOR Inc. before rebranding in December 2013.
BlueConic, Inc. is a provider of a customer data platform that enables brands to optimize their marketing efforts through enhanced customer engagement. Founded in 2010 and headquartered in Boston, Massachusetts, with additional offices in the Netherlands, BlueConic offers a SaaS-based platform that consolidates first-party data from various sources into unified, person-level profiles. This platform employs machine learning to facilitate real-time synchronization of marketing communications across web, mobile, and social channels. More than 300 brands, including notable companies like Hearst Newspapers and T-Mobile, utilize BlueConic's solutions to improve their marketing strategies and enhance customer interactions.
Testlio Inc. offers a comprehensive online mobile app testing solution designed to streamline quality assurance processes for businesses. Founded in 2012 and based in San Francisco, with additional offices in Estonia, Testlio connects clients with a community of experienced and vetted testers through its end-to-end QA management platform. This platform integrates seamlessly with existing tools, providing high visibility throughout the testing process. Testlio's services include functional testing, localization, and detailed reporting, allowing companies to offload quality assurance tasks with flexible requirements. The company's ability to assemble dedicated QA teams that work globally and around the clock enables clients to meet deadlines and enhance product quality. Testlio's notable clients include Microsoft, Lyft, Salesforce, and CBS Interactive, among others.
Trifecta Inc., operating as Trifecta Nutrition, prepares and delivers a variety of meal options, including Keto, Paleo, Vegan, Vegetarian, and Clean Eating, to homes and offices. Founded in 2015 and based in West Sacramento, California, the company also provides a mobile application that features science-backed meal plans aimed at helping users achieve their health and fitness goals, such as weight loss and muscle gain. The app offers meal planning, shopping, and cooking assistance, along with community support and advice to facilitate users' journeys toward better nutrition.
Illusive Networks Ltd. specializes in cybersecurity solutions that utilize deception technology to protect organizations from advanced cyber threats. The company offers a range of services, including compliance support, insider threat defense, and cloud security solutions. Their product suite includes the Illusive Networks Management Platform for centralized cyber security management, the Attack Surface Manager for continuous network vulnerability discovery, and tools for attack detection and intelligence that provide actionable insights into cyber incidents. Illusive Networks serves various industries, including financial services, healthcare, legal, manufacturing, retail, and technology. Founded in 2014, the company operates from its headquarters in Tel Aviv-Yafo, Israel, and has an additional office in New York, New York.
BlueConic, Inc. is a provider of a customer data platform that enables brands to optimize their marketing efforts through enhanced customer engagement. Founded in 2010 and headquartered in Boston, Massachusetts, with additional offices in the Netherlands, BlueConic offers a SaaS-based platform that consolidates first-party data from various sources into unified, person-level profiles. This platform employs machine learning to facilitate real-time synchronization of marketing communications across web, mobile, and social channels. More than 300 brands, including notable companies like Hearst Newspapers and T-Mobile, utilize BlueConic's solutions to improve their marketing strategies and enhance customer interactions.
Phoenix Energy Technologies, Inc. specializes in developing software that focuses on enterprise energy management for smart buildings and connected machines. The company provides solutions that monitor, control, and manage assets such as heating, ventilation, and air conditioning (HVAC), lighting, refrigeration, and other industrial and consumer-facing equipment. Its software offers features that alert users, measure performance, and automatically correct or predict maintenance needs, thereby enhancing operational efficiency and reducing energy costs. Serving a diverse range of clients including retailers, universities, grocery stores, and theaters, Phoenix Energy Technologies aims to help organizations achieve their energy savings goals with minimal additional hardware. Founded in 2004 and based in Aliso Viejo, California, the company was previously known as Phoenix ESG, LLC and became a subsidiary of Duke Energy Corporation in 2015.
Phoenix Physical Therapy offers a range of outpatient services including physical therapy, occupational therapy, speech therapy, athletic training, and massage therapy. Founded in Cranberry Township, Pennsylvania in 1997, the company operates over 120 community-based rehabilitation clinics dedicated to delivering personalized and high-quality patient care. In addition to therapeutic services, it provides health services such as drug screenings, audiometric testing, and both Department of Transportation and non-DOT physicals. Phoenix Physical Therapy focuses on helping patients return to a pain-free and active lifestyle, ensuring they receive individualized care and support on their journey to recovery.
Forefront TeleCare, Inc. is a leading provider of HIPAA-compliant telehealth services focused on behavioral health care in the United States. Founded in 2005 and based in Novato, California, the company specializes in delivering telepsychiatry, telepsychology, and telepsychotherapy services, particularly to small and rural healthcare facilities. Forefront TeleCare offers a comprehensive solution that includes in-facility equipment, training, scheduling, and technical support, ensuring secure and reliable audio/video connections between healthcare providers and patients. The company serves a diverse client base, including skilled nursing facilities and clinics across 18 states, and collaborates with a network of psychiatrists, clinical psychologists, and psychiatric nurse practitioners. By integrating behavioral health support into the overall care team, Forefront TeleCare aims to enhance the quality of life for seniors and individuals requiring psychiatric services.
Astadia, Inc. is a global consulting and technology services firm based in Jacksonville, Florida, with additional locations in North America, Europe, and Asia. Established in 1986 and formerly known as Idea Integration Corp., Astadia specializes in cloud solutions consulting and systems integration, helping enterprises accelerate business outcomes. The company offers a wide range of services, including application development in .NET and Java, mobile development, Microsoft business intelligence, and mainframe modernization. It also provides digital marketing solutions such as marketing automation, SEO/SEM, and UX design, alongside support solutions that include business process outsourcing and service management consulting. Astadia is committed to understanding client needs and fostering authentic partnerships, utilizing proven methodologies to deliver impactful solutions that drive revenue growth and enhance customer engagement.
Benu Networks is a telecommunications software company based in Billerica, Massachusetts, focused on providing innovative solutions for edge networks. The company specializes in developing a next-generation Virtual Service Edge (VSE) platform that facilitates the creation and delivery of Internet Protocol (IP) services over converged infrastructure. This platform integrates cable modem termination system (CMTS) functions, allowing network operators to effectively scale their networks for both residential and business customers. With over a decade of industry experience, Benu Networks aims to transform legacy networks, manage services elastically, and support the transition to 5G technology. The company is supported by prominent venture capital investments.
ObserveIT Ltd. specializes in insider threat management software solutions aimed at helping organizations identify and eliminate potential risks posed by internal actors. Founded in 2006 and headquartered in Boston, Massachusetts, with additional offices in London and Tel Aviv, the company serves over 1,600 global customers across various industries, including financial services, technology, and manufacturing. Its product offerings encompass insider threat detection, user activity monitoring, incident response, and compliance solutions, all designed to secure remote work environments and prevent data loss. The platform significantly reduces investigation times and provides detailed playback of security incidents, thereby enhancing response efforts and simplifying compliance processes. ObserveIT operates as a subsidiary of Proofpoint, Inc.
Private Equity Round in 2018
Brew Dr. Kombucha is produced entirely in-house, leaf to bottle. After They brew their recipes of organic tea and dried herbs, roots and fruits, it takes about two weeks to complete the probiotic fermentation process. Their attention to quality at the beginning of the process means they don’t need to add any flavors or juices at the end. Their flavors stand on their own, balancing the right levels of sweet and sour that make well-made, traditional kombucha so interesting. They are proud of their commitment to using only whole, organic ingredients with no added nonsense.
MATRIXX Software, Inc. specializes in developing cloud-native digital commerce solutions that enhance business operations for clients in various sectors, including telecommunications and digital services. The company offers a modern commerce platform designed to support global marketplaces and consumption-based services. Its technology allows users to create digital offerings, manage services, and execute flexible charging options, including prepay and post-pay models. Through its patented real-time capabilities, MATRIXX enables service providers to innovate, accelerate data monetization, and enhance customer engagement. The platform's performance significantly surpasses traditional systems, providing clients with a competitive edge. Founded in 2008 and headquartered in Saratoga, California, MATRIXX Software also operates offices in London, Dubai, and various cities across Australia and New Zealand.
Sqrrl Data, Inc. specializes in software solutions that empower security analysts to identify and investigate advanced cyber threats. Founded in 2012 and headquartered in Cambridge, Massachusetts, the company offers Sqrrl Enterprise, a platform that integrates link analysis, user and entity behavior analytics, and scalability to support threat hunting. This platform helps organizations detect unusual activities and uncover hidden connections within large datasets, facilitating proactive threat detection and response. Sqrrl's technology leverages big data tools, including Hadoop and machine learning, to enhance cybersecurity efforts against complex attacks such as cyber-espionage and insider threats. The company's solutions are distributed through various channels, including managed security service providers and technology partners, serving customers worldwide. As of 2018, Sqrrl operates as a subsidiary of Amazon Web Services, Inc.
Gravy Analytics, Inc. is a provider of location-based consumer intelligence, specializing in identifying consumer interests and affinities through verified attendance data at local events and activities. The company utilizes its proprietary AdmitOne™ technology to verify consumer visits to millions of locations and events, offering insights into consumer behavior that can enhance marketing strategies. Gravy Analytics provides a range of solutions, including targeting and customer retention tools, as well as a location-signal verification network. Founded in 2011 and based in Dulles, Virginia, Gravy Analytics was previously known as TimeRAZOR Inc. before rebranding in December 2013.
SmarterHQ, Inc. operates a software-as-a-service (SaaS) platform designed for behavioral marketing, enabling online retailers to implement personalized cross-channel marketing strategies. The platform enhances customer engagement by unifying interactions across various devices and channels, allowing marketers to segment audiences based on real-time and historical behavior. Founded in 2010 and headquartered in Indianapolis, Indiana, with an additional office in Austin, Texas, SmarterHQ serves a diverse range of industries, including retail, travel, hospitality, and financial services. The platform is utilized by notable brands such as Bloomingdale’s, Hilton, and Santander Bank, facilitating the automation of personalized content across multiple touchpoints. SmarterHQ has been recognized for delivering significant returns on investment, highlighting its effectiveness in enhancing customer relationships and driving revenue growth. As of November 2020, SmarterHQ operates as a subsidiary of Wunderkind, Inc.
Dorado Systems, Inc. specializes in providing healthcare eligibility verification tools designed to enhance operational workflows for healthcare providers, vendors, and payers in the United States. The company offers a range of solutions, including doradoVerify for insurance verification, doradoDirect for maintaining direct relationships with Medicare, and doradoConnect for real-time eligibility checks. Additional offerings such as doradoRecover aid in reclaiming claims at risk of being written off, while doradoIntegrate allows for client branding in user interface applications. With a robust network of over 600 direct connections to Medicaid, Medicare, and commercial payers, Dorado Systems facilitates the rapid processing of complex transactions, helping clients streamline operations, improve communication, and convert data into actionable insights. The firm serves a diverse clientele, including hospitals, home health agencies, skilled nursing facilities, and physicians, all from its headquarters in Haddonfield, New Jersey.
Private Equity Round in 2015
InsideView Technologies, Inc., founded in 2005 and headquartered in San Francisco, California, develops customer relationship management (CRM) solutions aimed at enhancing sales, marketing, and account management. The company offers a suite of products that include data management tools such as InsideView Refresh and InsideView Data Integrity, which facilitate data cleansing and customer data management. Additionally, InsideView provides expert services to help clients navigate data complexities and a lightning data application known as InsideView Append. Its Targeting Intelligence platform leverages machine learning and artificial intelligence to enable sales and marketing teams to identify and engage with key targets more effectively, ultimately leading to improved deal closures and customer retention. More than 500,000 professionals across over 20,000 companies utilize InsideView's solutions, which integrate with major CRM platforms including Microsoft, Salesforce, and Oracle. The company also maintains content partnerships with various data providers, enhancing its capabilities in delivering actionable B2B intelligence.
One Door is a Boston-based company that offers a visual merchandising platform designed to optimize retail execution through localized planogramming. Founded in 2000, the company provides a web-based solution that integrates artificial intelligence to analyze store attributes, marketing campaigns, and floorplans. This platform enables retailers to enhance operational efficiency by offering real-time feedback on display setups, thereby improving compliance with localized merchandising strategies. By reducing the costs associated with in-store merchandising and promotions, One Door helps some of the largest global brands increase revenue and enhance customer satisfaction through effective campaign planning and execution. The company's innovative approach to merchandising management has positioned it as a leader in the retail technology sector.
Netbase Quid is a consumer and market intelligence platform that specializes in delivering real-time social media analytics and contextual insights. Utilizing advanced natural language processing and artificial intelligence, the platform processes both structured and unstructured data to help businesses understand complex language and identify emerging trends. This capability allows marketing, public relations, market research, customer service, sales, and product innovation leaders to make informed decisions and develop effective strategies. By improving client engagement and expanding market reach, Netbase Quid supports organizations in their growth and innovation efforts.
NetBase Solutions, Inc. specializes in social media analytics, providing a platform that processes billions of social media posts daily to deliver actionable insights for various business functions, including marketing, research, and customer service. The company's offerings include the NetBase LIVE Pulse Product Suite, which enables users to track brand and campaign performance, as well as real-time monitoring solutions like Listen, ENGAGE, and PUBLISH. Utilizing advanced natural language processing technology, NetBase helps businesses understand customer segments, monitor social media activities, and analyze market trends. The firm also offers tools for social TV analytics, performance tracking, competitor analysis, and crisis management, serving a diverse range of industries from financial services to retail and telecommunications. Founded in 2003 and headquartered in Mountain View, California, with additional offices in London, Paris, and Heidelberg, NetBase was previously known as Accelovation, Inc. before changing its name in 2008.
MediaMath, Inc. is a provider of digital advertising media and data management technology solutions for advertisers globally. The company's TerminalOne platform facilitates the activation of data, automates execution, and optimizes advertising interactions across various addressable media. Additionally, MediaMath offers an Omnichannel programmatic marketing platform that enhances personalized customer engagement, accesses media at scale, and utilizes machine learning for measurement and optimization. Beyond technology, MediaMath provides professional services in programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. Founded in 2007, MediaMath is headquartered in New York City and operates additional offices in various locations, including California, Massachusetts, Illinois, Florida, North Carolina, the United Kingdom, Spain, Germany, Singapore, Japan, Brazil, Australia, and India.
MediaMath, Inc. is a provider of digital advertising media and data management technology solutions for advertisers globally. The company's TerminalOne platform facilitates the activation of data, automates execution, and optimizes advertising interactions across various addressable media. Additionally, MediaMath offers an Omnichannel programmatic marketing platform that enhances personalized customer engagement, accesses media at scale, and utilizes machine learning for measurement and optimization. Beyond technology, MediaMath provides professional services in programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. Founded in 2007, MediaMath is headquartered in New York City and operates additional offices in various locations, including California, Massachusetts, Illinois, Florida, North Carolina, the United Kingdom, Spain, Germany, Singapore, Japan, Brazil, Australia, and India.
NetProspex, a subsidiary of Dun & Bradstreet, specializes in cloud-based data management solutions aimed at B2B organizations. Founded in 2006 and based in Waltham, Massachusetts, the company provides various services, including Workbench for ongoing data assessment and enrichment, Data as a Service for comprehensive data sourcing, and SalesProspex for targeted sales prospecting. These solutions enable businesses to cleanse, enrich, and grow their marketing data, thereby enhancing the effectiveness of their marketing campaigns and accelerating sales pipeline development. NetProspex is recognized for its accuracy and speed in delivering B2B contact information, along with powerful analytics to help clients optimize their marketing results.
One Door is a Boston-based company that offers a visual merchandising platform designed to optimize retail execution through localized planogramming. Founded in 2000, the company provides a web-based solution that integrates artificial intelligence to analyze store attributes, marketing campaigns, and floorplans. This platform enables retailers to enhance operational efficiency by offering real-time feedback on display setups, thereby improving compliance with localized merchandising strategies. By reducing the costs associated with in-store merchandising and promotions, One Door helps some of the largest global brands increase revenue and enhance customer satisfaction through effective campaign planning and execution. The company's innovative approach to merchandising management has positioned it as a leader in the retail technology sector.
Wunderkind is a prominent performance marketing engine that specializes in delivering personalized experiences for digital businesses. By utilizing people-based marketing, Wunderkind enables companies to effectively recognize and engage users, facilitating the delivery of tailored messages across websites, emails, texts, and advertisements. This approach allows brands to achieve high levels of engagement at an unprecedented scale. Notably, Wunderkind generates approximately $1.2 billion in directly attributable revenue for major e-commerce clients, often ranking as one of their top revenue-generating channels. The company's focus on return on investment positions it as a crucial link between consumers and brands in an increasingly competitive marketplace.
Plated is a New York-based company founded in 2012 that specializes in delivering fresh ingredients and chef-designed recipes directly to consumers' homes. The company operates an online platform that offers a subscription-based service, allowing users to prepare restaurant-quality meals at home. By focusing on providing ready-to-cook ingredients alongside easy-to-follow recipes, Plated aims to facilitate home cooking for individuals who are enthusiastic about food and wish to share culinary experiences with others.