Cassia Investments

Cassia Investments is a private equity firm based in Hong Kong that focuses on consumer investments in lower middle-market companies across Asia. The firm targets a diverse range of sectors, including food and beverage, apparel, accessories, home lifestyle, leisure products, retail, distribution, hospitality, personal care, education, and e-commerce. By concentrating on these areas, Cassia Investments aims to support and grow businesses that cater to consumer needs and preferences.

Faris Ayoub

Managing Director

4 past transactions

The Cambridge Satchel Co.

Venture Round in 2020
The Cambridge Satchel Company Ltd specializes in the manufacture and retail of handmade leather bags and accessories. Founded in 2008 and based in Babraham, United Kingdom, the company offers a diverse range of products, including satchels, backpacks, crossbody bags, tote bags, and various styles of handbags. Their product line also features smaller accessories such as purses, wallets, card holders, and gift items. Emphasizing quality and durability, all goods are crafted without synthetic materials, reflecting a commitment to traditional craftsmanship. The company operates retail locations in Cambridge, Edinburgh, London, and Brighton, providing customers with a selection of stylish leather goods that blend classic designs with modern appeal.

Shanghai Tang

Private Equity Round in 2017
Shanghai Tang is a luxury fashion brand based in Greater China, specializing in designer clothing and accessories for both men and women. The company offers a diverse range of products, including tang jackets, coats, shoes, bags, and traditional garments, which reflect the rich cultural heritage of China. Founded with a focus on traditional Chinese attire, Shanghai Tang has evolved to appeal to a broader customer base, operating 23 stores and positioning itself as a leading luxury brand within the world's largest luxury market. The brand is known for its distinct designs, often featuring mandarin collars, and aims to provide a shopping experience characterized by luxurious fabrics and cultural references. Following its acquisition by a consortium including prominent Italian businessman Alessandro Bastagli and a private equity firm, Shanghai Tang continues to enhance its presence in the luxury fashion sector.

Ultimate Performance

Venture Round in 2016
Ultimate Performance operates a network of personal training gyms, providing tailored fitness services aimed at helping clients achieve their specific health goals. Founded in 2009 and headquartered in Central, Hong Kong, the company offers a range of personal training programs, including fat loss, muscle building, and specialized group training sessions. With locations in Central and Causeway Bay, Hong Kong, as well as Singapore, Marbella, Spain, and London, United Kingdom, Ultimate Performance has established a strong reputation based on the results it delivers, evidenced by numerous client testimonials and before-and-after transformations. The company is focused on expanding its international presence to become a leader in the health and wellness industry.

KAfe Group

Series A in 2015
KAfe Group Limited is a prominent urban fusion cafe chain in Vietnam, established in 2013. It operates 12 outlets in Hanoi and 4 in Ho Chi Minh City, featuring four distinct brands: The KAfe, KAfe Village, KAfe Box, and The Burger Box. The company focuses on providing fresh, affordable, and high-quality international casual dining experiences aimed at affluent and trendy consumers. KAfe Group emphasizes the use of unprocessed and traceable ingredients, promoting a healthy and balanced lifestyle through a seasonal menu that showcases high-quality foods. Each outlet is designed to offer a modern and stylish environment, ensuring a delightful all-day dining experience for customers.
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