AdScale operates as a marketplace for online advertising, facilitating transactions between advertisers and website owners. The company provides a transparent trading platform for digital ad space, encompassing display, video, and mobile formats. Through its Supply Side Platform, AdScale allows publishers to enhance their yield management by leveraging private deals and auctions. Advertisers benefit from advanced optimization technologies, including programmatic buying, targeting, and data management, which help maximize the effectiveness of their campaigns. Overall, AdScale aims to deliver a fair price-performance ratio for its business partners while streamlining the online advertising process.