Insignia Capital Group

Insignia Capital Group, established in 2011 and headquartered in Walnut Creek, California, is a private equity firm specializing in investments in the lower middle market. It focuses on companies in the consumer, healthcare, and business services sectors, with a particular interest in food and beverage, personal care, pet care, and healthcare services. The firm seeks to invest a minimum of $15 million in profitable, growing companies, often taking a majority stake, and may also consider strategic minority investments or co-investments. Insignia aims to partner with talented management teams, providing them with capital and operational support to drive business growth and value creation.

Tony Broglio

Founding Partner

Anthony Broglio

Founding Partner and President

Nick DeTrempe

Director

Mel Deane

Co-Founding Partner

Raleigh Jevnick

Senior Associate

Aaron Keller

Managing Director

David Lowe

Partner and CEO

Thabo Mavundla

Vice President

Tiffany Obenchain

Managing Director

Jen Paragallo

Operating Partner

Neha Purandare

Associate

Saaheb Sidana

Associate

Jeremy Thatcher

CFO

Devin White

Vice President

13 past transactions

Oxford Road

Acquisition in 2024
Oxford Road is an advertising agency specializing in audio platforms. It creates and places ads on various channels, including traditional radio and TV, streaming services, and on-demand content like podcasts and VOD, to help brands reach their target audience effectively and drive business growth. The company leverages proprietary data and expertise to deliver measurable results and acquire new customers weekly.

Veritone One

Acquisition in 2024
Veritone One is an AI-driven advertising agency specializing in audio and video content. It operates a platform that analyzes audio and video streams in near real-time, enabling real-time indexing and analysis of broadcast and digital media. This platform offers automated advertising campaign verification, tracking, and attribution, helping clients optimize ad performance and reach.

Chocolate Works

Private Equity Round in 2023
Chocolate Works is a retailer, wholesaler, and e-commerce platform specializing in fine and artisan chocolate products. The company offers a diverse range of chocolate items, including truffles, chocolate-dipped strawberries, pretzels, nuts, Oreos, and specialty molded chocolates. Catering to both personal and corporate gifting needs, Chocolate Works provides customized chocolate options to meet the preferences of its clients. With its focus on quality and unique offerings, the company positions itself as a purveyor of niche chocolate products.

New Engen

Venture Round in 2021
New Engen is a multi-channel digital marketing agency that focuses on helping businesses acquire new customers. The company utilizes automation and machine learning to streamline processes and enhance the effectiveness of marketing strategies. By providing insights and leveraging various digital channels, including social media, search engines, and broadcast platforms, New Engen enables clients to integrate marketing technology efficiently. This approach allows businesses to continuously refine their marketing efforts and grow their customer base effectively.

Netrush

Corporate Round in 2019
NetRush is an integrated e-commerce platform that partners with brands to enhance their presence in online marketplaces. The company specializes in third-party online retailing services, combining supply chain capabilities with creative solutions to empower brands to maintain control over their messaging and effectively reach their customers. NetRush provides a comprehensive range of services, including fulfillment, logistics, marketing, content development, brand protection, e-commerce consulting, analytics, and catalog management. By offering tailored packages and pricing, NetRush aims to meet the diverse needs of its clients in the digital retail landscape.

MediaAlpha

Private Equity Round in 2019
MediaAlpha, LLC operates a technology platform that facilitates customer acquisition for the insurance industry in the United States. Founded in 2011 and headquartered in Los Angeles, California, the company connects insurance carriers with consumers through a transparent and results-driven ecosystem. MediaAlpha specializes in vertical search media, enabling advertisers to acquire high-intent customers through real-time bidding on clicks, calls, and leads across property and casualty, health, and life insurance sectors. The platform offers a suite of services including campaign management, source management, and advanced analytics for advertisers, while providing inventory management and yield optimization tools for publishers. By leveraging structured search and big data, MediaAlpha enhances targeting capabilities for advertisers and maximizes monetization opportunities for publishers, fostering a competitive marketplace for insurance advertising.

WillowTree

Private Equity Round in 2018
WillowTree, Inc. is a mobile innovation agency that specializes in developing digital products to help brands grow. Founded in 2008 and headquartered in Charlottesville, Virginia, with additional offices in Durham, North Carolina, and New York, WillowTree offers a comprehensive range of services, including mobile strategy, application development, web development, product design, and prototyping. The company serves various sectors, including retail, healthcare, travel, hospitality, manufacturing, and finance. Known for its focus on enhancing user experience while ensuring enterprise-grade functionality and security, WillowTree has collaborated with prominent brands such as GE, Johnson & Johnson, and American Express. The company has received multiple industry accolades for its excellence in mobile design and development, being recognized as a leading firm in both enterprise and consumer mobile app development.

Tillamook Country Smoker

Acquisition in 2017
Tillamook Country Smoker, Inc. is a manufacturer and distributor of hardwood-smoked meat products, based in Bay City, Oregon. Founded in 1975, the company specializes in a variety of meat snacks, including beef jerky, meat sticks, sausages, and beef steak nuggets. In addition to its meat offerings, Tillamook Country Smoker also produces nut snacks such as peanuts, pistachios, and trail mix. The company's products are primarily sold through convenience and grocery retail channels, as well as mass and specialty retailers, and are available at its own retail outlet.

New Century Snacks

Acquisition in 2016
Established in 1999, New Century Snacks is a premier snack food producer specializing in Roasting, Seasoning, Blending, and Packaging. This privately held company is now one of the fastest growing manufacturers of snack foods in the United States. New Century Snacks has achieved remarkable growth by maintaining a few simple, but critical principles: Provide premium quality products and unmatched service at the best value to our customers.

Snak Club

Acquisition in 2016
Snak Club, Inc. is a manufacturer and distributor of snack food products based in El Segundo, California. Established in 1984, the company specializes in a variety of snacks, including specialty nuts, trail mixes, and dry salty mixes. Snak Club is recognized for its commitment to quality, employing rigorous standards in sourcing, processing, packaging, and distribution to ensure that it delivers high-quality snacks to consumers across the United States.

Metanexgen

Acquisition in 2015
Metanexgen specialize in the delivery of solutions that help clients access and engage their target audiences. Their platforms connect clients with their customers through live-streaming virtual meetings, multichannel content delivery, and managed care marketing tactics.

Truco Enterprises

Acquisition in 2014
Truco Enterprises, LP specializes in the development and marketing of Southwestern Mexican-style snacks and drink mixes in the United States. Founded in 1991 and based in Carrollton, Texas, the company offers a diverse range of products, including tortilla chips, salsas, queso dips, and party kits, all marketed under the On The Border brand. Truco Enterprises distributes its offerings through various channels, including grocery retailers, club stores, mass merchandisers, and online platforms. The product line features items like Monterey jack queso, spicy jalapeño queso, and organic tortilla chips, delivering an authentic taste reminiscent of restaurant-style offerings.
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