Insignia Capital Group
Insignia Capital Group, L.P. is a private equity firm established in 2011 and located in Walnut Creek, California. It specializes in investing in lower middle-market companies across North America, focusing on sectors such as consumer products, healthcare, and business services. The firm targets companies with revenues of at least $20 million, primarily pursuing control buyouts but also engaging in strategic minority investments. Insignia Capital Group aims to partner with capable management teams, providing both capital and expertise to help businesses unlock their growth potential. Its investment interests include diverse areas such as food and beverage, personal care, healthcare IT, business process outsourcing, and digital media, among others. The firm also considers smaller strategic acquisitions to enhance its portfolio companies.
New Engen is a multi-channel digital marketing agency dedicated to helping businesses acquire new customers. The company utilizes automation and machine learning to streamline marketing processes and provide valuable insights. By leveraging various digital channels, including social media, search engines, and broadcast platforms, New Engen enables clients to effectively integrate marketing technology into their operations. This approach allows businesses to continuously iterate their strategies, ultimately enhancing customer growth and expanding their market reach.
NetRush is a digital retail agency that collaborates with brands to enhance their presence on online marketplaces through third-party retailing services. The company provides comprehensive product management solutions, including supply chain capabilities and creative services, allowing brands to maintain control over their messaging while effectively reaching their customers. By leveraging its expertise in online retailing, NetRush helps brands navigate the complexities of e-commerce and optimize their performance in the digital marketplace.
Private Equity Round in 2019
MediaAlpha, LLC operates a platform for online advertising for the insurance industry. The platform connects advertisers and publishers to buy and sell vertical search media such as clicks, calls, and leads. It provides services, such as campaign management, source management, and reporting and analytics for advertisers and inventory management, unified demand management, and reporting services for publishers. The company was founded in 2011 and is based in Los Angeles, California with additional offices in Redmond, Washington and Tampa, Florida. MediaAlpha, LLC operates as a subsidiary of QL Holdings LLC.
Private Equity Round in 2018
WillowTree, Inc. is a mobile application development company that specializes in creating digital products for iOS, Android, and web platforms. Founded in 2008 and headquartered in Charlottesville, Virginia, with additional offices in Durham, North Carolina, and New York, New York, WillowTree offers a comprehensive range of services including mobile strategy, web development, product design, application development, and prototyping. The company serves various sectors such as retail, healthcare, travel, hospitality, manufacturing, and finance. Recognized for its excellence in user experience and enterprise functionality, WillowTree collaborates with prominent brands like GE, Johnson & Johnson, and American Express, providing innovative solutions that enhance mobile initiatives. The firm has received numerous awards for its design and development efforts, establishing itself as a leader in the mobile app development industry.
Tillamook Country Smoker, Inc. is a manufacturer and distributor of hardwood-smoked meat products, based in Bay City, Oregon. Founded in 1975, the company specializes in a variety of meat snacks, including beef jerky, meat sticks, sausages, and beef steak nuggets. In addition to its meat offerings, Tillamook Country Smoker also produces nut snacks such as peanuts, pistachios, and trail mix. The company's products are primarily sold through convenience and grocery retail channels, as well as mass and specialty retailers, and are available at its own retail outlet.
Established in 1999, New Century Snacks is a premier snack food producer specializing in Roasting, Seasoning, Blending, and Packaging. This privately held company is now one of the fastest growing manufacturers of snack foods in the United States. New Century Snacks has achieved remarkable growth by maintaining a few simple, but critical principles: Provide premium quality products and unmatched service at the best value to our customers.
Snak Club, Inc. is a manufacturer and distributor of snack food products based in El Segundo, California. Established in 1984, the company specializes in a variety of snacks, including specialty nuts, trail mixes, and dry salty mixes. Snak Club is recognized for its commitment to quality, employing rigorous standards in sourcing, processing, packaging, and distribution to ensure that it delivers high-quality snacks to consumers across the United States.
Metanexgen specialize in the delivery of solutions that help clients access and engage their target audiences. Their platforms connect clients with their customers through live-streaming virtual meetings, multichannel content delivery, and managed care marketing tactics.
Truco Enterprises, LP specializes in the development and marketing of Southwestern Mexican style snacks and drink mixes in the United States. Founded in 1991 and headquartered in Carrollton, Texas, the company offers a diverse range of products under the On The Border brand, including tortilla chips, salsas, dips, trail mixers, queso, and party packs. Truco Enterprises distributes its products through various channels, including grocery retailers, club stores, mass merchandisers, and online platforms, making their snacks widely accessible to consumers.
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