Insightpool
Insightpool is an information technology company based in Atlanta, Georgia, that specializes in influencer marketing. Founded in 2012, the company offers a platform designed to connect brands with their target audiences on social media. Insightpool identifies and engages ideal influencers, prospects, and customers, facilitating enhanced social outreach. By cultivating audience interests and packaging data into effective marketing messages, the platform enables brands to boost sales and drive revenue growth. Through its innovative approach, Insightpool supports businesses in achieving their social key performance indicators and overall financial objectives.
NextPrinciples
Acquisition in 2015
NextPrinciples is an enterprise solution provider based in Milpitas, California, specializing in social marketing automation. Founded in 2010, the company offers a platform that enables organizations to enhance their demand generation processes through the integration of social media analytics and engagement tools. This solution allows businesses to analyze social conversations and engage with customers more effectively, streamlining their marketing efforts and improving revenue generation from both new and existing leads. By combining traditional marketing automation and customer relationship management systems, NextPrinciples aims to provide a comprehensive approach to social marketing that drives business growth.
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