Insightpool

Insightpool is an information technology company based in Atlanta, Georgia, founded in 2012. The company offers an influencer marketing platform that connects brands with their target audiences on social media. By identifying and engaging with the most relevant influencers, prospects, and customers, Insightpool facilitates audience cultivation and conversion. Its platform collects data on user interests, friends, and followers, transforming this information into effective social media marketing messages for business clients. This approach enables brands to enhance their social outreach, drive key performance indicators, and ultimately increase sales and revenue.

Tom Deluca

President, Media and Consumer Markets

1 past transactions

NextPrinciples

Acquisition in 2015
NextPrinciples is an enterprise solution provider based in Milpitas, California, specializing in social marketing automation. Founded in 2010, the company offers a platform that enables organizations to enhance their demand generation processes through the integration of social media analytics and engagement tools. This solution allows businesses to analyze social conversations and engage with customers more effectively, streamlining their marketing efforts and improving revenue generation from both new and existing leads. By combining traditional marketing automation and customer relationship management systems, NextPrinciples aims to provide a comprehensive approach to social marketing that drives business growth.
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