Ethology, Inc. is an integrated digital marketing agency based in Scottsdale, Arizona, focused on providing comprehensive digital consultancy services to various industries, including travel and hospitality, retail, e-commerce, finance, telecommunications, consumer packaged goods, insurance, entertainment, and healthcare. The agency offers a wide range of services, including analytics and reporting, audience research, content strategy, digital paid media, display media, lifecycle marketing, local search, mobile experience, search engine optimization, social media, strategic planning, user experience design, web development, and creative services. Ethology specializes in architecting campaigns that balance key performance indicators with consumer needs, utilizing social, local, paid, mobile, and content data to enhance customer experiences. Originally known as Tallwave Media, Inc., the company rebranded to Ethology in March 2011 and has operated as a subsidiary of Tallwave, LLC since February 2017.