ethology, Inc. is an integrated digital marketing agency. Its services include analytics and reporting, audience research, content strategy, digital paid media, display media, lifecycle marketing, local search, mobile experience, search engine optimization, social media, strategic planning, user experience design, Web development, and creative services. The company serves travel and hospitality, retail, ecommerce, finance, telecommunication, consumer packaged goods, insurance, entertainment, and healthcare industries. ethology, Inc. was formerly known as Tallwave Media, Inc. and changed its name to ethology, Inc. in March 2011. The company was incorporated in 2010 and is based in Scottsdale, Arizona. As of February 1, 2017, ethology, Inc. operates as a subsidiary of Tallwave, LLC.