Brandwatch
Brandwatch is a leading enterprise social intelligence company that provides tools for analyzing and leveraging conversations across the social web. With a client base that includes over 2,000 prominent brands and agencies such as Unilever, Walmart, and Dell, Brandwatch empowers organizations to make informed, data-driven decisions. The company has enhanced its capabilities through acquisitions, including PeerIndex in 2013 and BuzzSumo in 2017, along with a significant merger with Crimson Hexagon in 2018. Brandwatch's platform enables users to segment and analyze data in real-time, helping brands identify market opportunities and threats while facilitating revenue growth. The company operates globally, with offices in major cities including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris, and Singapore.
Qriously is a data and research platform that accesses the mindset of billions of people all over the world by asking questions on mobile devices. Answers to those questions are used to unearth valuable insights and engage relevant audiences.
Qriously was founded in 2010 and is currently headquartered in London with offices in New York and Los Angeles.
Crimson Hexagon, Inc. is a provider of social media analysis software based in Boston, Massachusetts. Founded in 2007, the company offers an AI-powered consumer insights platform that enables businesses and organizations to gain valuable insights from social data. Its technology allows clients to analyze audiences, track brand perception, evaluate campaign performance, and identify market trends using extensive unstructured text and images sourced from social media, online public platforms, and enterprise-held data. The platform is particularly useful for agencies in their media planning and return on investment assessments. Additionally, Crimson Hexagon supports nonprofit, educational, and research sectors by offering reduced-fee access to its analytics tools. The company serves a diverse clientele that includes major brands such as Anheuser-Busch InBev, Adidas, and Starbucks. As of October 31, 2018, Crimson Hexagon operates as a subsidiary of Runtime Collective Limited.
BuzzSumo Limited, founded in 2012 and based in Brighton, United Kingdom, offers a comprehensive tool for content and influencer research. The platform enables users to discover the most shared articles and influential authors across various topics, track the sharing activity of specific content, and identify key influencers relevant to their interests. Additionally, it provides insights into the links shared by these influencers, facilitating effective content marketing strategies. As of October 2017, BuzzSumo operates as a subsidiary of Runtime Collective Limited, enhancing its capabilities in data-driven insights for content marketing.
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