Brandwatch
Brandwatch is a leading provider of social media listening and analytics tools that enable brands to gain real-time insights into consumer behavior and market trends. The company serves over 7,500 clients, including some of the world's most admired brands, by combining advanced AI-driven digital consumer intelligence with industry-leading social media management solutions. Brandwatch's platform allows users to segment and analyze data effectively, helping businesses identify opportunities and threats as they emerge. With a focus on fostering diversity and inclusion within its workforce, Brandwatch operates globally from 15 offices and employs more than 1,000 people. As a part of Cision, Brandwatch empowers brands and agencies to make data-driven decisions and execute effective social strategies across various customer touchpoints in a rapidly evolving digital landscape.
Paladin
Acquisition in 2022
Paladin is a creator management platform that streamlines the processes associated with managing relationships between media companies, multi-channel networks, and influencers. The platform automates tasks such as talent discovery, onboarding, payments, and performance monitoring across various social media channels, including YouTube, Facebook, Instagram, Twitter, and Snapchat. By providing actionable insights and facilitating the management of influencer campaigns, Paladin enables its clients to save time and enhance operational efficiency. The company operates globally, with offices located in the United States, Europe, and Asia, and is trusted by media organizations in over 25 countries.
Qriously
Acquisition in 2019
Qriously is a global market research company that specializes in real-time, location-based sentiment analysis. It offers a software-as-a-service platform that replaces ads with surveys in mobile applications, enabling businesses to gather insights from billions of people worldwide. The company's platform provides trackers, real-time polls, multinational surveys, and location-based surveys, catering to various audience segments such as demographics, behavioral, and B2B. Qriously was founded in 2010 and is headquartered in London, with additional offices in New York and Los Angeles.
Crimson Hexagon
Acquisition in 2018
Crimson Hexagon, Inc. is a provider of social media analysis software that enables businesses and organizations worldwide to gain insights from social data. Founded in 2007 and headquartered in Boston, Massachusetts, the company offers an AI-powered consumer insights platform that allows clients to analyze audiences, monitor brand perception, and assess campaign performance. Its technology provides access to a vast array of unstructured text and images from social and online public data sources, helping brands understand consumer sentiment and market trends. Crimson Hexagon serves a diverse clientele, including major companies such as Anheuser-Busch InBev, Adidas, and Starbucks. Additionally, the company supports nonprofit and educational organizations with reduced-fee access to its analytics platform. As of late 2018, Crimson Hexagon operates as a subsidiary of Runtime Collective Limited.
BuzzSumo
Acquisition in 2017
BuzzSumo Limited, founded in 2012 and based in Brighton, United Kingdom, offers a comprehensive tool for content and influencer research. The platform enables users to discover the most shared articles and influential authors across various topics, track the sharing activity of specific content, and identify key influencers relevant to their interests. Additionally, it provides insights into the links shared by these influencers, facilitating effective content marketing strategies. As of October 2017, BuzzSumo operates as a subsidiary of Runtime Collective Limited, enhancing its capabilities in data-driven insights for content marketing.
Brandwatch
Acquisition in 2014
Brandwatch is a leading provider of social media listening and analytics tools that enable brands to gain real-time insights into consumer behavior and market trends. The company serves over 7,500 clients, including some of the world's most admired brands, by combining advanced AI-driven digital consumer intelligence with industry-leading social media management solutions. Brandwatch's platform allows users to segment and analyze data effectively, helping businesses identify opportunities and threats as they emerge. With a focus on fostering diversity and inclusion within its workforce, Brandwatch operates globally from 15 offices and employs more than 1,000 people. As a part of Cision, Brandwatch empowers brands and agencies to make data-driven decisions and execute effective social strategies across various customer touchpoints in a rapidly evolving digital landscape.
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