Simply Measured

Simply Measured is a social analytics platform that enables marketers to effectively monitor and analyze their social media efforts. Serving over 100,000 marketers, including half of the Interbrand 100 companies, the platform provides insights from major social networks such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and Tumblr. It offers robust analytics tools that help users identify opportunities, plan social campaigns, optimize performance, and report on the value of their social initiatives. Simply Measured is uniquely certified by Facebook, Twitter, and Tumblr to deliver reliable insights, and it integrates with numerous other social platforms for enhanced data analysis. Headquartered in Seattle, Washington, the company has been recognized for its rapid growth, employing more than 130 individuals dedicated to advancing social media analytics for marketers.

Damon Cortesi

CTO and Founder

2 past transactions

DataRank

Acquisition in 2015
DataRank, Inc. is a social analytics company that specializes in monitoring and analyzing online conversations to provide valuable insights for brands and marketers. Founded in 2011 and based in Fayetteville, Arkansas, DataRank supports businesses in areas such as marketing measurement, competitor benchmarking, influencer identification, market research, brand health monitoring, and crisis management. By collecting data from platforms like Facebook, Twitter, Instagram, and various online forums, DataRank enables companies to enhance their marketing strategies and protect their brand reputation. Its dedicated platform offers tools for competitive analysis, social media campaign tracking, and more. Notably, DataRank has developed a proprietary matching language called Fizzle, which simplifies the search for relevant phrases while minimizing irrelevant data. The company’s DataRank Quality Score algorithm helps prioritize actionable insights, allowing users to access meaningful information efficiently. DataRank has successfully served numerous Fortune 100 companies, demonstrating its effectiveness in delivering consumer insights and driving business growth.

Inside Social

Acquisition in 2015
Inside Social is an early-stage technology company based in Seattle, Washington, specializing in social media analytics. Founded in 2012 by Brewster Stanislaw and Joey Kotkins, the company provides a social marketing platform that enables large brands and e-commerce businesses to enhance their social marketing strategies. By tracking critical metrics related to social sharing and conversions, Inside Social delivers meaningful insights that help clients optimize their return on investment. Its platform focuses on key performance indicators such as revenue, customer loyalty, and lifetime value, allowing brands and advertisers to make data-driven decisions that improve their overall marketing effectiveness.
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