Simply Measured
Simply Measured is a social analytics platform that assists marketers in optimizing their social media strategies. Utilizing its robust analytics solution, the platform enables over 100,000 marketers, including half of the Interbrand 100 companies, to monitor, analyze, and report on their social media campaigns effectively. Simply Measured is certified by major social networks such as Facebook, Twitter, and Tumblr, providing users with reliable insights from these platforms. The service aggregates data from various social media channels, including Instagram, LinkedIn, and YouTube, into visual dashboards that facilitate easy sharing within organizations. This functionality helps companies identify new opportunities, enhance their campaign strategies, and demonstrate the value of their social media efforts. Headquartered in Seattle, Washington, Simply Measured has been recognized as one of the fastest-growing companies in 2015 and employs more than 130 people.
DataRank, Inc. is a social analytics company that specializes in monitoring online conversations to provide valuable insights about brands and their competitors. Founded in 2011 and based in Fayetteville, Arkansas, DataRank serves a range of clients, including Fortune 100 companies, by enhancing their marketing strategies through services such as marketing measurement, competitor benchmarking, influencer identification, and crisis management. The company aggregates data from various platforms, including social media and online reviews, to enable businesses to make informed decisions. DataRank's proprietary tools, including its unique matching language called Fizzle and the DataRank Quality Score algorithm, facilitate effective searches and prioritize relevant information. This approach allows clients to efficiently track social media campaigns and gather actionable insights, thereby protecting brand reputation and driving revenue growth. DataRank operates as a subsidiary of Simply Measured, Inc.
Inside Social is an early-stage technology company based in Seattle, Washington, founded in 2012 by Brewster Stanislaw and Joey Kotkins. The company operates a social media analytics platform designed for brands and advertisers, enabling them to effectively measure and enhance the impact of social sharing on key business metrics. Inside Social focuses on providing actionable insights that help brands and e-commerce companies improve their social marketing efforts by tracking important metrics that contribute to downstream conversions, such as revenue, customer loyalty, and lifetime value. Through its innovative platform, Inside Social aims to unlock the full potential of social media marketing for large brands.
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