Simply Measured

DataRank, Inc. is a social analytics company that specializes in monitoring and analyzing online conversations to provide valuable insights for brands and marketers. Founded in 2011 and based in Fayetteville, Arkansas, DataRank supports businesses in areas such as marketing measurement, competitor benchmarking, influencer identification, market research, brand health monitoring, and crisis management. By collecting data from platforms like Facebook, Twitter, Instagram, and various online forums, DataRank enables companies to enhance their marketing strategies and protect their brand reputation. Its dedicated platform offers tools for competitive analysis, social media campaign tracking, and more. Notably, DataRank has developed a proprietary matching language called Fizzle, which simplifies the search for relevant phrases while minimizing irrelevant data. The company’s DataRank Quality Score algorithm helps prioritize actionable insights, allowing users to access meaningful information efficiently. DataRank has successfully served numerous Fortune 100 companies, demonstrating its effectiveness in delivering consumer insights and driving business growth.

Inside Social is an early-stage technology company based in Seattle, Washington, founded in 2012 by Brewster Stanislaw and Joey Kotkins. The company operates a social media analytics platform designed for brands and advertisers, enabling them to effectively measure and enhance the impact of social sharing on key business metrics. Inside Social focuses on providing actionable insights that help brands and e-commerce companies improve their social marketing efforts by tracking important metrics that contribute to downstream conversions, such as revenue, customer loyalty, and lifetime value. Through its innovative platform, Inside Social aims to unlock the full potential of social media marketing for large brands.