Branch
Branch is a technology company that specializes in deep linking solutions, aimed at enhancing interactions between brands and users across digital platforms. Its innovative technology facilitates user-to-user referral programs, incorporating features such as rewarded referrals, content sharing, deep views, download banners, and personalized onboarding. Branch's services enable businesses to improve customer experiences while providing the tools necessary for measuring and optimizing campaign performance. Recognized by prominent brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora, Branch is positioned as a trusted partner for growth-driven teams seeking to maximize the effectiveness of their digital strategies.
3 past transactions
AdLibertas
Acquisition in 2022
AdLibertas is a data platform designed for mobile app developers, focusing on the consolidation and analysis of first-party user data. By aggregating complex and diverse data sources, the company provides actionable insights into user behavior, enabling developers to address critical questions that drive app growth. Through its predictive capabilities, AdLibertas empowers mobile developers to leverage their own data effectively, facilitating informed decision-making and strategic enhancements to their applications.
Nova Launcher
Acquisition in 2022
Nova Launcher is a leading developer of a customizable Android launcher aimed at power users and personalization enthusiasts. The company provides a sophisticated smartphone launcher that serves as a home screen replacement, featuring a variety of themes for home screens and icons. Its user-friendly interface includes functionalities such as application drawers, pinching, swiping, two-finger gestures, and a scrollable lock screen, allowing users to tailor their device experience to their preferences. With its focus on personalization and enhanced user control, Nova Launcher has established itself as a prominent choice among Android users seeking to optimize their mobile experience.
Tune's Attribution Analytics
Acquisition in 2018
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