Branch

Branch is a technology company specializing in deep linking solutions that enhance interactions between brands and users across digital platforms. Its innovative technology enables businesses to implement user-to-user referral programs, offering features such as rewarded referrals, content sharing, deep views, download banners, and personalized onboarding. Trusted by prominent brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora, Branch aims to help organizations acquire users, retain customers, and increase conversion rates. By providing tools for measuring and optimizing campaign performance, Branch supports growth-focused teams in maximizing the value of their digital strategies.

Mada Seghete

Co-Founder

3 past transactions

AdLibertas

Acquisition in 2022
AdLibertas is a data platform designed for mobile app developers, focusing on the consolidation of first-party user data to provide actionable insights. By leveraging complex and diverse data sources, the platform helps developers understand user behavior and answer critical questions that can drive app growth. Through its predictive data capabilities, AdLibertas enables mobile developers to make informed decisions based on their users’ interactions, ultimately enhancing their applications' performance and user engagement.

Nova Launcher

Acquisition in 2022
Nova Launcher is a leading custom launcher for Android, catering primarily to power users and those interested in personalizing their devices. The application provides a comprehensive home screen replacement that includes various themes, icon customization options, and an application drawer. Users can enhance their experience with features such as pinching, swiping, and two-finger gestures, as well as a scrollable lock. By focusing on customization and user-friendly navigation, Nova Launcher has established itself as a prominent choice for individuals looking to tailor their Android experience to their preferences.

Tune's Attribution Analytics

Acquisition in 2018
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