Branch
Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.
3 past transactions
AdLibertas
Acquisition in 2022
AdLibertas is a data platform designed for mobile app developers, focusing on the consolidation and analysis of first-party user data. By aggregating complex and diverse data sources, the company provides actionable insights into user behavior, enabling developers to address critical questions that drive app growth. Through its predictive capabilities, AdLibertas empowers mobile developers to leverage their own data effectively, facilitating informed decision-making and strategic enhancements to their applications.
Nova Launcher
Acquisition in 2022
Nova Launcher is a leading developer of a customizable Android launcher aimed at power users and personalization enthusiasts. The company provides a sophisticated smartphone launcher that serves as a home screen replacement, featuring a variety of themes for home screens and icons. Its user-friendly interface includes functionalities such as application drawers, pinching, swiping, two-finger gestures, and a scrollable lock screen, allowing users to tailor their device experience to their preferences. With its focus on personalization and enhanced user control, Nova Launcher has established itself as a prominent choice among Android users seeking to optimize their mobile experience.
Tune's Attribution Analytics
Acquisition in 2018
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