Branch is a technology company that specializes in deep linking solutions, aimed at enhancing interactions between brands and users across digital platforms. Its innovative technology facilitates user-to-user referral programs, incorporating features such as rewarded referrals, content sharing, deep views, download banners, and personalized onboarding. Branch's services enable businesses to improve customer experiences while providing the tools necessary for measuring and optimizing campaign performance. Recognized by prominent brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora, Branch is positioned as a trusted partner for growth-driven teams seeking to maximize the effectiveness of their digital strategies.
AdLibertas is a data platform designed for mobile app developers, focusing on the consolidation of first-party user data to provide actionable insights. By leveraging complex and diverse data sources, the platform helps developers understand user behavior and answer critical questions that can drive app growth. Through its predictive data capabilities, AdLibertas enables mobile developers to make informed decisions based on their users’ interactions, ultimately enhancing their applications' performance and user engagement.
Nova Launcher
Acquisition in 2022
Nova Launcher is a leading custom launcher for Android, catering primarily to power users and those interested in personalizing their devices. The application provides a comprehensive home screen replacement that includes various themes, icon customization options, and an application drawer. Users can enhance their experience with features such as pinching, swiping, and two-finger gestures, as well as a scrollable lock. By focusing on customization and user-friendly navigation, Nova Launcher has established itself as a prominent choice for individuals looking to tailor their Android experience to their preferences.
Tune's Attribution Analytics
Acquisition in 2018
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