Epsilon

Epsilon is a global marketing company specializing in data-driven marketing communications services that connect brands with customers. With over 7,000 associates across 70 offices worldwide, Epsilon focuses on customer acquisition and retention, utilizing advanced data analytics, predictive modeling, and innovative technology. The company offers a range of services, including customer care, loyalty programs, and database marketing, all aimed at personalizing customer experiences. Epsilon has been recognized as a leader in the marketing sector, being named the largest CRM/direct marketing network and an industry leader by various research firms. Its strong emphasis on services and management quality has earned it accolades for its operational and strategic capabilities in the marketing landscape.

Anna McCarthy

Vice President, Client Partner (Retail Practice)

8 past transactions

Influential

Acquisition in 2024
Influential is an influencer marketing platform that utilizes artificial intelligence and social data to enhance brand engagement across various social media channels. The company collaborates with IBM Watson, leveraging its technology to facilitate effective talent discovery, brand safety, and creative execution. With a network of over 1 million social media influencers, Influential provides targeted marketing solutions through its Optimized Paid Media offering, which includes online and offline attribution methods such as sales lift and brand lift studies. The firm serves a diverse clientele, including Fortune 500 companies like Walmart, McDonald’s, and Pepsi, and maintains offices in Los Angeles, New York City, and Las Vegas. Influential's platform allows brands and agencies to craft demographically and psychographically tailored campaigns, enabling seamless approval and monitoring of influencer marketing initiatives. The company has gained recognition in prominent media outlets and is a strategic partner of WME, Oracle, and major social media platforms.

Yieldify

Acquisition in 2023
Yieldify Ltd. is a London-based company that specializes in a multi-channel abandonment analytics platform aimed at converting website visitors into customers. Founded in 2013, Yieldify offers an eCommerce solution that enhances the online shopping experience by enabling brands to personalize user interactions across various devices and touch points. The platform provides tools for on-site targeting, including conversion overlays, product recommendations, and email retargeting, alongside comprehensive analytics to understand user behavior based on key abandonment indicators. With a client base of over 500 brands across multiple sectors, including finance, retail, and travel, Yieldify has established itself as a significant player in the marketing technology space, recognized for driving incremental revenue for its clients. The company operates globally with offices in Berlin and New York, employing over 170 people and managing more than 1,000 websites.

Retargetly

Acquisition in 2022
Retargetly is a data management platform based in Buenos Aires, Argentina, that serves publishers, marketers, and agencies across Latin America, the United States, and Europe. Founded in 2014, the company offers a suite of data solutions designed to organize and optimize consumer data. Retargetly enables users to collect data from various sources, including websites, CRM systems, and mobile apps, through multiple integration options such as JavaScript tags, SDKs, and APIs. The platform facilitates the creation of custom audience segments based on user behaviors and events, allowing for the discovery of insights and the sharing of targeted audiences across various media platforms. Additionally, Retargetly provides tools for data enrichment, monetization, and an audience marketplace, making it a comprehensive solution for optimizing advertising operations and enhancing media businesses through effective data utilization.

Hyper Marketing

Acquisition in 2012
Hyper Marketing Inc. is a comprehensive provider of integrated performance marketing solutions, specializing in a wide array of services designed to alter consumer behavior and facilitate profitable transactions. The company focuses on digital and direct marketing, offering expertise in areas such as e-mail marketing, experiential design, mobile promotions, and social media strategies. Additionally, Hyper Marketing delivers shopper marketing and promotional services, along with brand building and research capabilities. The firm serves various sectors, including food service and healthcare, ensuring tailored marketing approaches that resonate with specific target audiences.

Aspen Marketing Services

Acquisition in 2011
Aspen Marketing Services is a prominent global marketing services agency that operates as a division of Epsilon. With a presence in various locations worldwide, Aspen focuses on establishing long-term relationships with its clients, many of whom are part of the Fortune 100. The agency offers a diverse range of in-house marketing capabilities, including direct marketing, digital marketing, experiential marketing, and event marketing. Additionally, Aspen specializes in Hispanic marketing and advanced analytics, providing integrated solutions that encompass public relations, social media, consumer promotion, and telephony. Its comprehensive approach enables clients to effectively engage their target audiences and achieve their marketing objectives.

Abacus

Acquisition in 2006
Abacus is a provider of data, data management and analytical services geared toward optimizing customer acquisition and retention efforts. Abacus' products and services include consumer and business cooperative databases containing rich transactional data, custom marketing database design and management, and analytics services. These are used by more than 1,500 multi-channel catalogers, retailers, online merchants, and B-to-B marketers. Abacus clients include Brookstone, Sur La Table and Patagonia, to name a few. Abacus is the industry innovator and a leader in cooperative data and databases, managing more than 5 billion consumer transactions (across 90+ million household buyers) and over 1.2 billion business-to-business transactions. Through its cooperative database offering, Abacus' clients provide transactional data, universally recognized as a key predictor of future buying behavior, to the cooperative database in exchange for access to the database as they create and execute data-driven marketing campaigns. Leveraging data and proprietary modeling and analytics techniques, Abacus helps leading marketers use customer insight to optimize their acquisition and retention marketing ROI.

CPC Associates

Acquisition in 2006
CPC is a provider of highly deliverable and data-rich consumer and business data. CPC's data products and marketing solutions are used by leading direct-response marketers (such as AARP and Lord & Taylor), marketing services/data providers (ParadyszMatera and ALC), and franchises/small businesses (CarQuest, Lawn Doctor, Jiffy Lube, Molly Maid).

Big Designs

Acquisition in 2006
Big Designs is a design agency that specializes in creative development for both print and on-line media.
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