OpenX
OpenX Limited, based in Pasadena, California, specializes in digital advertising technology that facilitates effective ad revenue management for businesses. The company operates one of the world’s largest ad exchanges, delivering relevant advertising at a global scale and ensuring that marketers can target specific audiences across various connected devices and ad formats. OpenX serves over 30,000 recognized brands, 1,200 websites, and more than 2,000 premium mobile apps. It offers an open-source ad server solution that allows publishers to access a diverse range of ad networks, thereby reducing reliance on major platforms like Google AdSense. Through its platform, OpenX provides clients with valuable insights into audience behavior, enabling them to optimize their advertising strategies across the open web while enhancing overall performance and efficiency.
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with. With PubNation’s technology, publishers are able to quickly pinpoint and remove slow, resource-intensive and low-quality ads through real-time user feedback and automated page scanning. The streamlined reporting process helps publishers rapidly remove deleterious ads to ensure consumers have an optimal digital experience. According to an assessment from the Independent Journal Review, a top 50 website in the U.S., the ability to automate inventory quality with PubNation’s technology suite saved the publisher as much as 60 hours per month in time spent manually addressing advertising quality.
Mezzobit's audience optimization platform enables first-party publishers and marketers to regain control of their audience data, while improving the efficiency of web/mobile data collection and sharing.
The Mezzobit platform addresses data leakage control, privacy management, spider/bot protection, and ultimately mobile data collection, built on the foundation of an advanced tag management system that is offered for free for websites of all sizes.
An independent non-profit affiliate, DataNeutrality.org, sets the data management rules for Mezzobit and provides continuous compliance and reporting back to customers. This "closed loop" data and privacy management solution creates a level of transparency and accountability that should be required of any partner handling key enterprise data.
JumpTime offers a comprehensive business optimization platform for media companies and marketers. JumpTime tools, such as Traffic Valuator put actionable data directly into the hands of product owners, audience development teams and editors. At the core of JumpTime;s products are sophisticated proprietary algorithms that calculate the exact value of a website’s content in real time. Using this data, JumpTime has built a suite of applications designed to help business's better understand the actual dollar value of their content. With this information, ROI -driven decisions can be effectivly made including: * What is the ROI of my traffic-acquisition campaign? * What design choices help me reach my business goals? * What content delivers the most value for the company? * How should I allocate my company’s resources? Founded as a professional services firm, JumpTime began by offering strategic engagement and traffic optimization consulting to some of the largest and most influential media companies. The idea to develop a platform emerged as their founders (who have real-world experience managing and growing online audience engagement for companies like MTV, Nickelodeon, Virgin Interactive, Unilever and Yahoo!) realized they could best use their insights by turning their tools over to their clients. Their clients could then apply these insights to their daily operations. Jumptime's technology draws from the fields of econometrics, data mining, machine learning and financial engineering. Their team includes leading academics, engineers and media experts.
LiftDNA operates a yield optimization platform specifically designed for publishers, integrating directly with their ad servers. This unique first-party integration allows LiftDNA to maximize demand competition for every ad impression, which is essential for increasing revenue yield. The platform provides real-time bidding and analytics, enabling publishers to enhance inventory demand through effective management of various demand-side partners, including ad networks and direct advertisers. By focusing on data-driven optimization and audience segmentation, LiftDNA offers insights that improve campaign performance and inventory value, ensuring that the quality and editorial standards of advertisements are maintained across both remnant and premium inventory.
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