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PubNation is a technology company focused on enhancing the advertising quality for publishers. It has developed a comprehensive ad quality management platform that enables publishers to effectively manage advertisements across multiple containers and exchanges. The company's software facilitates the identification and removal of slow, inappropriate, resource-intensive, and low-quality ads by utilizing real-time user feedback and automated page scanning. This allows publishers to maintain a high standard of advertising quality at scale, ensuring a better experience for both advertisers and users.

Mezzobit Inc. is a company that develops a data interchange platform aimed at optimizing and controlling audience data for digital publishers and marketers. Founded in 2012 and based in New York, the company provides a Trusted Data Interchange platform that manages website data collection tags and pixels through an intuitive graphical interface. Mezzobit's solutions include closed-loop data and privacy management, data leakage control, and privacy policy management. The platform enables first-party publishers to regain control over their audience data, improving the efficiency of data collection and sharing while addressing issues such as unauthorized data collection and spider/bot protection. Mezzobit also offers professional and managed services to help clients implement and operate the platform effectively. The company's commitment to transparency and accountability in data management is reinforced by its affiliation with DataNeutrality.org, which establishes data management rules and compliance reporting for its customers.

JumpTime is a business optimization platform designed specifically for media companies and marketers. Its primary offering includes tools like Traffic Valuator, which provide actionable data for product owners, audience development teams, and editors. Central to JumpTime's products are proprietary algorithms that assess the real-time financial value of website content, enabling businesses to make informed, ROI-driven decisions regarding traffic acquisition, design choices, and resource allocation. Initially established as a professional services firm, JumpTime shifted towards developing a platform after its founders recognized the value of providing their insights directly to clients. The company’s technology integrates principles from econometrics, data mining, machine learning, and financial engineering, supported by a team of academics, engineers, and media experts. This unique combination allows JumpTime to enhance user engagement with the most valuable content, ultimately optimizing revenue for its clients.

LiftDNA is a yield optimization platform uniquely positioned as a first-party to publishers' ad servers, offering advanced solutions for maximizing revenue yield. By integrating directly with ad servers, LiftDNA enhances demand competition for every impression, which is essential for increasing revenue. The platform focuses on real-time bidding and analytics, allowing publishers to optimize inventory demand by managing various demand-side partners, including advertisement networks, exchanges, and agencies. This approach improves inventory value through effective management of advertisement quality and editorial standards, enabling clients to achieve superior optimization across both remnant and premium inventory. LiftDNA's commitment to data-driven insights and audience segmentation empowers publishers to enhance campaign performance and revenue generation efficiently.