b8ta

b8ta, Inc. is a retailer specializing in technical gadgets, providing a platform that enhances the customer experience and supports product creators. Founded in 2015 and based in Austin, Texas, b8ta operates as a subsidiary of The Macerich Partnership, L.P. The company offers a unique retail-as-a-service model that enables makers to showcase their innovative products in physical stores. By facilitating direct access to retail space, b8ta allows customers to discover, try, and learn about new technologies firsthand, ensuring an engaging and informative shopping experience. This approach not only empowers makers but also fosters unbiased access to emerging products for consumers.

Takuji Kitagawa

CEO

3 past transactions

3DEN

Seed Round in 2019
3DEN is a network of pay as you go urban sanctuaries, with everything needed to work, relax, freshen-up, shower and replenish.

Brickwork

Acquisition in 2019
Brickwork powers the new Pre-Visit Experience for customers of the world’s leading brands and retailers. Brickwork’s SaaS platform delivers a better pre-visit experience: providing their customers more accurate store information, more access to events and promotions, more personal assistance when they arrive in-store, and more confidence that products are available near them. Brickwork opens a new world of actionable data for marketers and store teams, starting with its unique measure of Digital-to-Store Conversion, to drive traffic, engagement, conversion, and basket size. It was founded in 2013 and is headquartered in New York, New York.
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