Higher Logic

Higher Logic is a leader in cloud-based engagement platforms, providing organizations with tools to create secure online communities that foster interaction and idea sharing among members. Their platform enhances the digital customer experience by offering a comprehensive suite of engagement capabilities, including community building and marketing automation, which helps organizations manage interactions from initial contact through renewal and ongoing engagement. By enabling organizations to create a centralized space for members, customers, and partners to connect, Higher Logic enhances the value and relevance of these organizations. Their focus is on supporting successful community engagement through effective tools, services, and best practices.

Paul Schneider

Executive Vice President, Vanilla

6 past transactions

eConverse Media

Acquisition in 2023
eConverse Media is a Canadian company based in Ontario that specializes in providing website management and advertising services for member-based organizations. The firm focuses on the strategy, design, launch, and management of association websites and online communities. It aids organizations in enhancing member engagement and retention while delivering new benefits and developing non-dues revenue streams. By planning, designing, training, and implementing community management solutions, eConverse Media enables clients to foster connections among their members, facilitating opportunities for sharing and learning within their communities.

Vanilla Forums

Acquisition in 2021
Vanilla provides a hosted community forum solution. Vanilla helps companies turn their audience into an engaged community, grow traffic, reduce support and increase revenue. They believe that your community should uniquely reflect your brand and culture, be welcoming and reward members for positive participation.

Informz

Acquisition in 2017
Founded in 1997, Informz is a provider of email marketing and marketing automation solutions, serving over 1,400 customers across North America, Europe, and Australia. The company specializes in digital marketing for the association and nonprofit sectors, offering tools that allow clients to promote their brands, maintain communication, and manage member information efficiently. Informz pairs each customer with a dedicated Advisor to maximize the effective use of its platform. The company's offerings include email marketing, marketing automation, and consulting services, all designed to help organizations generate and analyze market data and obtain valuable feedback for continuous improvement. Informz has been recognized for its growth and workplace culture, appearing on the Inc. 5000 list of fastest-growing private companies and the Albany Business Review’s list of Best Places to Work.

Real Magnet

Acquisition in 2017
Real Magnet is a prominent email and marketing automation platform that enables businesses to enhance their marketing efforts across email, social media, and mobile channels. By offering a cloud-based solution, Real Magnet simplifies the marketing automation process with an intuitive design and seamless integration with leading customer relationship management systems. The platform features advanced analytics to measure customer interactions and employs interactive content to engage audiences effectively. Real Magnet serves a diverse range of clients, including associations, publishing, hospitality, and educational institutions, providing them with an integrated communications platform that supports ongoing engagement and delivers superior email deliverability. Additionally, the company offers dedicated consulting services to ensure that clients can optimize their marketing strategies and achieve better results.

Kavi Corporation

Acquisition in 2017
Kavi Corporation specializes in providing software-as-a-service solutions for structured collaboration, specifically designed for purpose-driven organizations. The company offers a range of tools to facilitate professional collaboration among groups and committees that work on critical business documents and decisions. Its Workspace platform enables users to store and share information securely, manage roles and responsibilities, and encourage user adoption through an intuitive interface. Kavi's solutions also cater to associations by supporting committee collaboration, tracking processes, and integrating with existing systems. Additionally, the company serves standards organizations by streamlining the development process, automating ballot management, and ensuring compliance with essential requirements. Kavi Corporation further enhances its offerings with training, application support, and scalability services. Founded in 1997 and based in Portland, Oregon, Kavi Corporation operates as a subsidiary of Higher Logic, LLC.

Socious

Acquisition in 2017
Socious, Inc. specializes in providing online community and event management software tailored for mid-sized and large businesses, as well as membership organizations. Founded in 2002 and based in Gilbert, Arizona, the company offers a suite of Software as a Service tools designed to enhance customer engagement and employee collaboration. Its product offerings include a member engagement platform, online community software, and event management solutions, which facilitate communication and collaboration among users across various devices. Socious' software aims to foster brand advocacy, improve customer support, and aid product management by leveraging community insights. The platform is utilized by a diverse range of clients, including corporations, trade associations, not-for-profits, and professional societies, both domestically and internationally. As of January 2017, Socious operates as a subsidiary of Higher Logic, LLC.
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