Higher Logic

Higher Logic is a prominent provider of cloud-based engagement platforms that facilitate interaction and connection within organizations. Their innovative social platform enables organizations of all sizes to create secure online communities, enhancing value and relevance for members, customers, and partners. With a focus on a data-driven approach, Higher Logic offers a comprehensive suite of engagement capabilities, including community building and marketing automation. This allows organizations to effectively track and manage customer interactions throughout the digital experience, from initial engagement to renewal. By providing tools and features designed to foster communication, idea sharing, and ongoing engagement, Higher Logic aims to support organizations in achieving their goals and maximizing member involvement.

Paul Schneider

Executive Vice President, Vanilla

6 past transactions

eConverse Media

Acquisition in 2023
eConverse Media is a provider of website management and advertising services located in Ontario, Canada. The company specializes in the strategy, design, launch, and management of websites for member-based organizations, including associations. eConverse Media focuses on enhancing member engagement and retention by delivering innovative benefits and developing alternative revenue streams. Their services encompass planning, design, training, implementation, and community management, all aimed at facilitating connections, sharing, and learning among members. Through these efforts, eConverse Media helps organizations improve customer relationships and achieve greater operational efficiency.

Vanilla Forums

Acquisition in 2021
Vanilla Forums, Inc. is a company based in Montreal, Canada, that specializes in providing an online hosted discussion forum platform. This platform enables organizations to create and nurture communities where users can earn badges and points for positive participation, as well as curate content. Vanilla Forums aims to help companies transform their audiences into engaged communities, thereby increasing traffic, reducing support costs, and enhancing revenue. The company emphasizes the importance of reflecting a brand's unique identity and culture within the community, while fostering a welcoming environment that rewards member participation.

Informz

Acquisition in 2017
Informz, founded in 1997, is a prominent provider of email marketing and marketing automation solutions, primarily serving the association and nonprofit sectors across North America, Europe, and Australia. The company supports over 1,400 customers by offering a comprehensive platform that enables effective brand promotion, member engagement, and data analysis. Each client is paired with a dedicated Advisor to maximize the value of the software. Informz facilitates the management of member information and gathering of feedback, allowing organizations to refine their strategies and improve future actions. In recognition of its growth and workplace culture, Informz has been featured on the Inc. 5000 list of fastest-growing private companies in America and recognized as one of the Best Places to Work by the Albany Business Review.

Real Magnet

Acquisition in 2017
Real Magnet is a prominent provider of a cloud-based email and marketing automation platform designed to help businesses enhance their marketing efforts across email, social media, and mobile channels. The platform is characterized by its intuitive design and robust integration capabilities with leading Customer Relationship Management systems. Real Magnet specializes in measuring customer interactions and utilizing interactive content to engage audiences effectively. It serves a diverse clientele, including associations, publishers, hospitality, and educational institutions, offering an integrated communications platform enriched with detailed analytics. Additionally, Real Magnet provides dedicated consultative support to ensure that clients achieve optimal engagement and success in their marketing campaigns.

Kavi Corporation

Acquisition in 2017
Kavi Corporation is a provider of software-as-a-service collaboration solutions tailored for purpose-driven organizations. Founded in 1997 and based in Portland, Oregon, the company specializes in offering a flexible and secure platform that facilitates professional collaboration among groups and committees working on critical documents and decisions. Its primary product, Workspace, enables organizations to store and share information, streamline administrative tasks, and enhance user adoption through an intuitive interface. Kavi Corporation also addresses the needs of associations and standards organizations by providing tools for committee collaboration, progress management, and secure information sharing, all while ensuring compliance with industry requirements. Additionally, the company offers training, application support, and software enhancement services to help clients optimize their collaboration efforts. As of February 2017, Kavi Corporation operates as a subsidiary of Higher Logic, LLC.

Socious

Acquisition in 2017
Socious, Inc. is a company specializing in online community and event management software, providing a comprehensive suite of Software as a Service tools aimed at enhancing communication and collaboration for organizations. Founded in 2002 and based in Gilbert, Arizona, Socious offers products that include a member engagement platform, online community software, and event management solutions that allow users to manage online registration and speaker coordination effectively. Its software is designed for mid-sized and large businesses, membership organizations, and various associations, helping them foster customer engagement, employee collaboration, and brand loyalty. Socious’ platform serves a diverse clientele, including corporations, professional societies, and not-for-profit organizations, facilitating peer-to-peer support, proactive customer service, and informed product development. The company operates as a subsidiary of Higher Logic, LLC.
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