Higher Logic

Higher Logic is a leading provider of cloud-based engagement platforms that facilitate the creation of secure online communities. The company enables organizations to foster interaction and connection among members, customers, and partners by offering tools for sharing ideas, answering questions, and stimulating conversation. Its platform enhances the value and relevance of organizations through a data-driven approach that includes features such as marketing automation and community management. Higher Logic supports organizations at every stage of the digital customer experience, from initial engagement to ongoing interaction. By providing these capabilities, the company aims to empower organizations to succeed and cultivate meaningful connections within their communities.

Paul Schneider

Executive Vice President, Vanilla

5 past transactions

Vanilla Forums

Acquisition in 2021
Vanilla Forums, Inc. is a company based in Montreal, Canada, that offers a hosted community forum solution. Its platform enables organizations to create engaging online communities where users can participate actively, earn badges and points for positive contributions, and curate content. By fostering these interactions, Vanilla helps businesses enhance audience engagement, increase website traffic, reduce customer support costs, and ultimately boost revenue. The company emphasizes the importance of aligning the community's identity with the brand and culture of its clients, ensuring a welcoming environment that incentivizes positive participation among members.

Informz

Acquisition in 2017
Founded in 1997, Informz currently serves over 1,400 customers in North America, Europe and Australia. Informz offers an email marketing and marketing automation platform and pairs each customer with a dedicated Advisor to help them get the most out of the software. For the third year in a row, Informz was named to the Inc. 5000 list of fastest-growing private companies in America and to the Albany Business Review’s Best Places to work. Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.

Real Magnet

Acquisition in 2017
Real Magnet is a leading email and marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Real Magnet simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement. Real Magnets easy to use platform, intelligent productive analytics and exceptional email deliverability helps the modern marketer succeed.

Kavi Corporation

Acquisition in 2017
Kavi Corporation specializes in providing software-as-a-service solutions that facilitate structured collaboration for purpose-driven organizations. The company offers a range of products, including Workspace, which enhances professional collaboration among groups and committees focused on critical business documents and decisions. Kavi's solutions allow users to store and share information, manage roles and responsibilities, and collaborate with external vendors while promoting user adoption through an intuitive interface. Additionally, Kavi provides tailored solutions for associations and standards organizations, enabling efficient information sharing, progress tracking, and compliance with essential requirements. The company also offers training, application support, and software enhancements to ensure scalability and ongoing improvements. Founded in 1997 and based in Portland, Oregon, Kavi Corporation operates as a subsidiary of Higher Logic, LLC.

Socious

Acquisition in 2017
Socious provides enterprise online community software to mid-sized and large businesses and membership organizations to improve customer engagement and employee collaboration. Socious’ social business software increases sales and customer loyalty by bringing together customers, employees, and partners into communities focused on creating more successful and satisfied customers. Socious online customer community software helps marketers create brand advocates, customer support executives drive peer-to-peer support and proactive customer service, and product management professionals create more profitable products using better market data. Sales teams also see higher close rates when they couple their product with an active online customer community.
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