Wasabi Atelier Expérientiel Inc., based in Montreal, Canada, specializes in providing a range of marketing services focused on service design and experiential marketing. Founded in 2001, the company offers a comprehensive suite of activities, including A/B testing, behavioral analysis, content creation, customer journey mapping, data visualization, ethnography, and UX/UI design, among others. It serves various industries, such as food and beverage, consumer goods, telecommunications, entertainment, automotive, fashion, government, and pharmaceuticals, tailoring its services to meet the unique needs of each sector. As of April 2017, Wasabi Atelier Expérientiel operates as a subsidiary of Gestev Inc.