AppsFlyer
AppsFlyer Ltd. is a mobile app measurement platform that assists app developers, brands, and advertising agencies in optimizing their mobile customer acquisition strategies through a real-time dashboard. Founded in 2011 and headquartered in Herzliya, Israel, the company has expanded its presence with offices in major cities worldwide, including London, San Francisco, and Tokyo. AppsFlyer's platform integrates with numerous media partners, allowing advertisers to track and measure the effectiveness of their mobile app promotional campaigns across various sources, such as paid, organic, and social channels. The company's analytics tools empower marketers to enhance their campaigns, while solutions like Ad Revenue Attribution and Agency Transparency offer insights into revenue sources and campaign performance. Additionally, AppsFlyer provides Protect360, a robust fraud protection system, ensuring data integrity and user privacy. With a commitment to improving customer experiences, AppsFlyer supports a wide array of applications on platforms like the Apple App Store and Google Play, serving over 10,000 technology partners globally.
Oolo is a company that offers an autonomous monitoring solution tailored for the digital media landscape. It has developed an artificial intelligence system that monitors ad performance on media outlet websites. This software connects directly to various data sources, allowing it to analyze systems and detect anomalies in real-time. By automating the monitoring process, Oolo helps businesses eliminate the need for manual oversight, which often requires significant time and resources. This efficiency not only streamlines operations but also aids in preventing potential revenue losses associated with undetected issues in ad performance. Built by publishers for publishers, Oolo aims to enhance the effectiveness of digital media management.
Devtodev is a product analytics platform founded in 2013, headquartered in Moscow, Russian Federation. It offers mobile application analytics tools tailored for developers, analysts, marketing managers, and publishers. The platform enables users to collect, analyze, and visualize data from various sources on a single dashboard, allowing them to monitor user behavior and engage users through complex push campaigns. It features built-in metrics, game-specific analytics, custom events, conversion funnels, and demographic segmentation. Additionally, Devtodev supports A/B testing to validate hypotheses, identifies growth opportunities, and helps prevent user churn. Its integrated software development kit (SDK) facilitates detailed reporting and insights into game economies, enabling teams to improve application performance and enhance revenue forecasting.
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