AppsFlyer is a mobile attribution and marketing analytics company that helps brands measure and optimize their mobile user acquisition campaigns. Its platform delivers real-time analytics, connects with numerous media partners, and serves as the entry point for campaigns across iOS and Android apps. The company emphasizes privacy-friendly technology and fraud protection, offering solutions such as Ad Revenue Attribution, Agency Transparency, and Protect360. AppsFlyer supports thousands of creators and tens of thousands of technology partners, enabling a holistic view of user journeys across devices and channels. Founded in 2011 and headquartered in Herzliya, Israel, AppsFlyer operates globally with a presence in multiple major cities.
Oolo is a company that offers an autonomous monitoring solution tailored for the digital media sector, developed by publishers for publishers. Its artificial intelligence system is designed to autonomously monitor ad performance on media outlet websites. By connecting directly to a company's data sources, Oolo's software analyzes various metrics to detect anomalies, thereby helping businesses avoid the need for manual monitoring. This innovative approach not only streamlines the monitoring process but also helps prevent revenue loss associated with inefficiencies in traditional monitoring methods.
Devtodev
Acquisition in 2023
Devtodev is a product analytics platform based in Moscow, Russian Federation, founded in 2013. The company specializes in providing mobile application analytics tools tailored for developers, analysts, marketing managers, and publishers. Its platform offers a comprehensive suite of features, including built-in metrics from various data sources, customizable reporting, and an integrated software development kit (SDK) that allows users to analyze game economy intricacies. Devtodev enables teams to collect, analyze, and visualize data from multiple sources on a single dashboard, facilitating user behavior tracking, complex push campaigns, and A/B testing to validate hypotheses. The platform’s demographic segmentation, conversion funnels, and detailed reporting capabilities help users identify growth opportunities, mitigate churn, and optimize revenue through effective application economy planning.
Yodas.com
Acquisition in 2018
Yodas, Inc. is an online platform based in Herzliya, Israel, that connects engineers with career opportunities and facilitates collaboration within the engineering community. The company provides a professional graph that showcases projects and teams, allowing software developers, product managers, designers, and other product creators to explore their professional landscape. This graph not only highlights individual contributions but also analyzes startups based on team expertise, growth, and business success. By offering insights into various projects, Yodas enables users to discover new hiring prospects, form teams, and engage in consulting and recruiting activities, thereby fostering connections that enhance career growth and innovation in the engineering field.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.