AppsFlyer
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.
Oolo is a company that offers an autonomous monitoring solution tailored for the digital media landscape. It has developed an artificial intelligence system that monitors ad performance on media outlet websites. This software connects directly to various data sources, allowing it to analyze systems and detect anomalies in real-time. By automating the monitoring process, Oolo helps businesses eliminate the need for manual oversight, which often requires significant time and resources. This efficiency not only streamlines operations but also aids in preventing potential revenue losses associated with undetected issues in ad performance. Built by publishers for publishers, Oolo aims to enhance the effectiveness of digital media management.
Devtodev
Acquisition in 2023
Devtodev is a product analytics platform founded in 2013, headquartered in Moscow, Russian Federation. It offers mobile application analytics tools tailored for developers, analysts, marketing managers, and publishers. The platform enables users to collect, analyze, and visualize data from various sources on a single dashboard, allowing them to monitor user behavior and engage users through complex push campaigns. It features built-in metrics, game-specific analytics, custom events, conversion funnels, and demographic segmentation. Additionally, Devtodev supports A/B testing to validate hypotheses, identifies growth opportunities, and helps prevent user churn. Its integrated software development kit (SDK) facilitates detailed reporting and insights into game economies, enabling teams to improve application performance and enhance revenue forecasting.
Yodas.com
Acquisition in 2018
Yodas, Inc. is an online platform based in Herzliya, Israel, that connects engineers with career opportunities and facilitates collaboration within the engineering community. The company provides a professional graph that showcases projects and teams, allowing software developers, product managers, designers, and other product creators to explore their professional landscape. This graph not only highlights individual contributions but also analyzes startups based on team expertise, growth, and business success. By offering insights into various projects, Yodas enables users to discover new hiring prospects, form teams, and engage in consulting and recruiting activities, thereby fostering connections that enhance career growth and innovation in the engineering field.
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