AppsFlyer
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.
Top Stages
3 past transactions
Oolo
Acquisition in 2023
Oolo is a company that offers an autonomous monitoring solution tailored for the digital media sector, developed by publishers for publishers. Its artificial intelligence system is designed to autonomously monitor ad performance on media outlet websites. By connecting directly to a company's data sources, Oolo's software analyzes various metrics to detect anomalies, thereby helping businesses avoid the need for manual monitoring. This innovative approach not only streamlines the monitoring process but also helps prevent revenue loss associated with inefficiencies in traditional monitoring methods.
Devtodev
Acquisition in 2023
Devtodev is a product analytics platform based in Moscow, Russian Federation, founded in 2013. The company specializes in providing mobile application analytics tools tailored for developers, analysts, marketing managers, and publishers. Its platform offers a comprehensive suite of features, including built-in metrics from various data sources, customizable reporting, and an integrated software development kit (SDK) that allows users to analyze game economy intricacies. Devtodev enables teams to collect, analyze, and visualize data from multiple sources on a single dashboard, facilitating user behavior tracking, complex push campaigns, and A/B testing to validate hypotheses. The platform’s demographic segmentation, conversion funnels, and detailed reporting capabilities help users identify growth opportunities, mitigate churn, and optimize revenue through effective application economy planning.
Yodas.com
Acquisition in 2018
Yodas, Inc. is an online platform based in Herzliya, Israel, that connects engineers with career opportunities and facilitates collaboration within the engineering community. The company provides a professional graph that showcases projects and teams, allowing software developers, product managers, designers, and other product creators to explore their professional landscape. This graph not only highlights individual contributions but also analyzes startups based on team expertise, growth, and business success. By offering insights into various projects, Yodas enables users to discover new hiring prospects, form teams, and engage in consulting and recruiting activities, thereby fostering connections that enhance career growth and innovation in the engineering field.
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