Ekta Aggarwal

Principal Account Manager

John Bell

CEO-Founder

Aaron Bell

Director, Google Research

Brendan Bulik-Sullivan

General Partner

Brad Calder

VP and GM, Google Cloud Platform and Technical Infrastructure

Sumiran Das

Growth Equity Investor at Google Capital

Jacquelline Fuller

President

Raj Gajwani

Director, Orion Wifi @ Google Area 120

Carletta Higginson

Director, Global Head of Music Publishing

Rahul Jain

Lead, Venture Capital and Startups - Google Cloud

Aftab Jutt

CEO

Sushrut Karanjkar

Director

David Krane

Mnaging Partner

Jess Kuizon

CEO

Bibiana Leite

Director, Scaled Partnerships

Anthony Nakache

Managing Director, Google MENA

David Reshef

Venture Partner

Issi Rozen

Venture Partner

Philipp Schindler

Senior Vice President and Chief Business Officer

Aparna Sinha

Director, Product Management for Kubernetes and Anthos

Andrew R. Whalley

Director, Chrome Security

Andy Wheeler

General Partner

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CEO

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Past deals in Advertising

Synthesia

Series D in 2025
Synthesia Ltd. is a London-based company that specializes in an artificial intelligence-driven video production platform. Founded in 2017, the company offers a service that transforms text into professional-quality videos featuring customizable avatars and voiceovers in over 140 languages. Its innovative video synthesis technology allows users to create high-end videos for various applications, including personalized advertising, corporate communications, e-learning, and marketing. By synchronizing lip movements with new dialogue tracks, the platform facilitates the translation of video content into different languages, thereby enhancing distribution channels. Users can quickly create, edit, and share studio-quality videos directly in their browser, utilizing fully cloneable AI video templates to streamline production and meet diverse content needs.

Gan.ai

Non Equity Assistance in 2023
Gan.ai specializes in creating personalized video content for brands, enabling them to generate numerous tailored copies of a single video recording. By utilizing advanced AI technology for lip-syncing and voice-syncing, Gan.ai transforms specified parts of videos in real time, allowing for seamless integration across various platforms such as email, SMS, social media, and mobile applications. Major enterprises like Samsung and Zomato leverage Gan.ai's capabilities to conduct hyper-personalized video campaigns featuring celebrities and stakeholders, enhancing user engagement through customized messages that include names and locations. This innovative approach surpasses traditional text-based personalization by allowing the actor in the video to verbally address the viewer, resulting in improved click-through rates, conversions, and overall brand recall. Gan.ai aims to democratize video creation, making it accessible for brands to communicate more effectively with their audiences through personalized content.

Zocket

Non Equity Assistance in 2023
Zocket is a digital marketing platform that enables businesses to quickly launch digital advertisements, often in under 30 seconds. The company focuses on supporting small businesses through an ad management system that leverages artificial intelligence to simplify the digital marketing process. By deskilling marketing tasks, Zocket allows users to effectively run social media ads and promote their businesses online, thereby enhancing their visibility and growth in the digital landscape.

Synthesia

Series C in 2023
Synthesia Ltd. is a London-based company that specializes in an artificial intelligence-driven video production platform. Founded in 2017, the company offers a service that transforms text into professional-quality videos featuring customizable avatars and voiceovers in over 140 languages. Its innovative video synthesis technology allows users to create high-end videos for various applications, including personalized advertising, corporate communications, e-learning, and marketing. By synchronizing lip movements with new dialogue tracks, the platform facilitates the translation of video content into different languages, thereby enhancing distribution channels. Users can quickly create, edit, and share studio-quality videos directly in their browser, utilizing fully cloneable AI video templates to streamline production and meet diverse content needs.

Synthesia

Series B in 2021
Synthesia Ltd. is a London-based company that specializes in an artificial intelligence-driven video production platform. Founded in 2017, the company offers a service that transforms text into professional-quality videos featuring customizable avatars and voiceovers in over 140 languages. Its innovative video synthesis technology allows users to create high-end videos for various applications, including personalized advertising, corporate communications, e-learning, and marketing. By synchronizing lip movements with new dialogue tracks, the platform facilitates the translation of video content into different languages, thereby enhancing distribution channels. Users can quickly create, edit, and share studio-quality videos directly in their browser, utilizing fully cloneable AI video templates to streamline production and meet diverse content needs.

Glance

Venture Round in 2020
Glance Digital Experience Private Limited is a technology company based in Bengaluru, India, that specializes in an artificial intelligence-based "screen zero" content delivery platform. Founded in 2019, Glance provides ad-free, personalized visual and interactive content directly to the lock screens of smartphones and other connected devices. The platform has rapidly gained popularity, crossing the 100 million user milestone within just 21 months, making it one of the fastest-growing consumer internet services globally. Glance's services include access to the latest news, entertainment, games, and shopping experiences in multiple languages, enhancing user engagement and simplifying online interactions. In addition to its core platform, Glance acquired Roposo, a well-known Indian short video platform, further expanding its offerings. As a subsidiary of InMobi Group, Glance is supported by notable investors, including Google and Mithril Partners.

AudioMob

Seed Round in 2019
AudioMob Limited is a London-based company that specializes in advertising technology for the gaming industry. Established in 2019, it provides a platform that enables developers to monetize their games through non-intrusive audio advertisements. These ads are designed to enhance the gaming experience by allowing players to listen to them while engaging with the game, rather than interrupting gameplay. By integrating these audio ads, AudioMob helps brands connect with mobile gaming audiences, which can lead to improved player retention and more favorable reviews for games. The company was previously known as JUKEBOX TECHNOLOGY LTD before rebranding in July 2019.

Firefly

Series A in 2019
Firefly is building the first mobility based Smart Screens - Smart Cities advertising and data platform that utilizes the ride share and gig economy for distribution and scale. Firefly's unique location-based, “situationally aware” software and 1st party data enable the most granular, audience-based targeting of any away from home medium on any screen type. Through the digital signages installed atop hundreds of taxis, Firefly is sending targeted ads via 4G and 4G LTE cellular transmission. Firefly was founded in 2017 and is based in San Francisco, California.

Dandelion

Series A in 2019
Dandelion is a developer and provider of a marketing platform designed to facilitate the seamless discovery of content and commerce. The company enables sellers and service providers to utilize existing content, such as product catalogs and marketplace listings, to create effective advertisements. These ads can be deployed across social media channels, thereby enhancing marketing efforts. Dandelion's vision is to empower individuals and businesses to easily engage in marketing activities, fostering an environment where anyone can participate as a marketer in addition to being a seller.

FameBit

Acquisition in 2016
FameBit is a marketing platform that facilitates collaboration between brands and YouTube influencers to produce engaging video content. The company serves as a marketplace where businesses can easily find and hire influencers for product endorsements, including reviews, tutorials, and promotional videos. By offering self-serve tools, FameBit streamlines the process from initial connection to video delivery, enabling brands to efficiently execute YouTube marketing campaigns that enhance their visibility and reach millions of viewers. This approach fosters brand awareness through original content tailored to the influencer's audience.

Anvato

Acquisition in 2016
Anvato, Inc. is a technology platform that enables media companies to effectively manage and monetize both live and on-demand video assets. The company offers a comprehensive solution for publishers and advertisers, featuring tools for video management, syndication, monetization, and analytics. Anvato's innovative technology allows broadcasters to capture and edit live broadcasts and distribute them to web and mobile devices in near real time. Additionally, publishers can enhance their monetization efforts through dynamic and user-targeted ad insertion. The platform also provides advertisers with capabilities to track campaign effectiveness and optimize ad revenue. Anvato serves notable clients in the media industry, including Univision Communications and Kantar Video. Headquartered in Mountain View, California, Anvato has been recognized for its contributions to the online video landscape, receiving the Frost and Sullivan Global Innovation Award in 2010.

Agawi

Acquisition in 2015
Agawi is a cloud-based app streaming platform that specializes in delivering high-performance, scalable solutions for mobile devices, tablets, and Smart TVs. Founded in 2010 and based in Menlo Park, California, the company has established partnerships with notable industry players, including Microsoft and Nvidia, to enhance its service offerings. Agawi's platform, known as CloudPlay, allows for the streaming of games and applications across various devices, benefiting gaming publishers, network operators, and developers. The company also introduced AppGlimpse, an innovative advertising format where the app itself serves as the advertisement. With a user base of 8 million across 150 countries, Agawi was recognized for its rapid growth and was acquired by Google in 2014, subsequently powering Google's Android Instant Apps.

Toro

Acquisition in 2015
Toro is built by Red Hot Labs in San Francisco, California, the team behind Farmville and Castleville for Facebook. Founded in March of 2012, Toro/ Red Hot Labs is a group of former app developers and product managers now focused on arming app developers of today with the tools they always wished they had. Toro's mission is to bring best-in-class mobile marketing to everyone. We accomplish this by guiding app companies through the process of setting up and optimizing marketing campaigns. All of our marketing plans run on the Facebook advertising platform.

Adelphic

Series B in 2014
Adelphic, Inc. is a company that specializes in a programmatic advertising platform designed to connect brands with audiences across multiple channels. Established in 2011 and based in Waltham, Massachusetts, Adelphic offers a user-friendly campaign management portal that enables non-technical users to plan, create, launch, and optimize their advertising campaigns. Its platform features an Audience Cube tool, which captures large volumes of data to create custom audience segments and insights, and includes predictive performance engine solutions. The technology is fully real-time bidding (RTB) enabled, allowing access to a wide range of inventory providers, thus facilitating meaningful consumer engagements across various devices and formats. Adelphic primarily serves agencies, brands, and large media buyers, and has been operating as a subsidiary of Viant Technology Inc. since early 2017.

Yieldmo

Series C in 2014
Yieldmo, Inc. is an advertising platform that provides mobile advertising solutions aimed at enhancing user engagement and campaign performance for publishers and marketers. Founded in 2012 and based in New York, the company utilizes advanced technology, including machine learning and artificial intelligence, to offer custom ad formats and proprietary attention signals. Yieldmo focuses on creating human-centered ads that are tailored to provoke emotional responses and actions from users. Its platform combines creative and media elements, allowing brands to optimize ad placements across mobile pages and apps, while delivering analytics and insights to inform marketing strategies. This approach enables marketers, publishers, and agencies to effectively drive revenue through digital advertising.

Quettra

Seed Round in 2014
Quettra, Inc. is a mobile intelligence company based in Milpitas, California, founded in 2013. The company specializes in mobile advertising services, operating an online platform that connects advertisers with their target audiences. Quettra's software compiles extensive information about mobile users, enabling app developers to gain insights into user interactions at a deep operating system level. This understanding aids in personalizing mobile experiences and enhancing monetization strategies. As of December 2015, Quettra operates as a subsidiary of SimilarGroup Ltd.

mDialog

Acquisition in 2014
mDialog is a provider of a mobile video and in-stream ad management platform, featuring its Smart Stream™ Video Platform. This technology serves major programmers and service providers in North America, enabling them to conduct Linear, Live, and On-Demand ad insertion across a variety of connected devices such as smartphones, tablets, smart TVs, and gaming consoles. By offering a Video as a Service (VaaS) solution, mDialog assists video publishers and advertisers in managing and streaming high-resolution video content, complete with in-stream advertising, to enhance viewer engagement and monetization opportunities. The platform has powered some of the most viewed live broadcasts, establishing mDialog as a key player in the digital video landscape.

URX

Series A in 2014
URX is a company that specializes in mobile commerce solutions by providing a platform that connects users to relevant content within mobile applications through deeplinks. This technology allows publishers to effectively monetize their mobile content and helps advertisers enhance their mobile marketing strategies. By delivering targeted, interactive display advertisements, URX aims to increase the value of mobile applications for retailers. The company's innovative approach enables forward-thinking brands to engage users directly with tailored commerce experiences, ultimately driving mobile sales and improving user engagement.

Periscope

Seed Round in 2014
Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.

Spider.io

Acquisition in 2014
Spider.io is a company focused on combating online advertising fraud through its innovative anti-malware services. Unlike traditional anti-malware firms that safeguard personal devices, Spider.io specifically targets the misuse of these devices in the online advertising ecosystem. The company specializes in identifying and managing fraudulent traffic by detecting the automated agents responsible for ad requests in real time. By preventing compromised devices from being exploited to defraud advertisers, Spider.io plays a crucial role in maintaining the integrity of online advertising.

Vungle

Series B in 2014
Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.

Yieldmo

Series B in 2013
Yieldmo, Inc. is an advertising platform that provides mobile advertising solutions aimed at enhancing user engagement and campaign performance for publishers and marketers. Founded in 2012 and based in New York, the company utilizes advanced technology, including machine learning and artificial intelligence, to offer custom ad formats and proprietary attention signals. Yieldmo focuses on creating human-centered ads that are tailored to provoke emotional responses and actions from users. Its platform combines creative and media elements, allowing brands to optimize ad placements across mobile pages and apps, while delivering analytics and insights to inform marketing strategies. This approach enables marketers, publishers, and agencies to effectively drive revenue through digital advertising.

Autofuss

Acquisition in 2013
Autofuss is a design and video production firm that specializes in creating innovative advertisements through a combination of art, live action, robotics, and computer graphics. The company focuses on captivating its audience by delivering visually striking and engaging content that inspires wonder. By blending various creative elements, Autofuss aims to enhance the viewer's experience and effectively communicate its clients' messages.

MediaSpike

Series A in 2013
MediaSpike, Inc. operates an online platform that specializes in in-game product placement, primarily for social and mobile games. Founded in 2011 and based in Mountain View, California, the company enables advertisers and game developers to collaborate effectively. Developers integrate one of MediaSpike's SDKs to connect with the platform, allowing brands to search for suitable advertising placements based on various criteria through an intuitive dashboard. The process involves selecting placements, uploading assets, previewing the placements, and submitting them for developer approval. Once live, MediaSpike provides analytics to track the performance of these placements, ensuring that both brands and developers can assess the effectiveness of their advertising strategies. The platform also extends its services to virtual reality content, broadening its reach within the gaming industry.

Vungle

Series A in 2013
Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.

Magnify Digital

Seed Round in 2013
Magnify Digital is a boutique strategy agency based in Vancouver, Canada, focused on helping businesses establish meaningful online and mobile presences. The agency provides a range of services, including digital strategies, online advertising, and audience engagement analytics. By developing systems for creating, implementing, and monitoring online strategies, Magnify Digital enables clients to effectively connect with their target audiences. Their offerings include programmatic advertisements, management of social ad campaigns, and comprehensive campaign result analytics, all aimed at optimizing clients' marketing processes and delivering measurable results. The agency serves a diverse clientele, extending its services from Toronto to Dubai.

Namo Media

Seed Round in 2013
Namo Media is a mobile advertising platform that enhances the advertising experience within mobile applications by providing in-stream native ads, which are integrated seamlessly into content streams. This innovative approach addresses the shortcomings of traditional mobile banner ads, which often lead to poor user experiences and lower ad performance. By allowing users to scroll past uninteresting ads rather than forcing them to interact with fixed banners, Namo Media improves engagement and value for advertisers. The company’s software development kit (SDK) is compatible with both iOS and Android, making it suitable for a wide range of content-driven applications, including social media, photo sharing, news, and communication platforms. Founded by former professionals from Google and AdMob, Namo Media has attracted investment from notable venture capital firms, positioning itself as a key player in the mobile advertising landscape.

Adelphic

Series A in 2012
Adelphic, Inc. is a company that specializes in a programmatic advertising platform designed to connect brands with audiences across multiple channels. Established in 2011 and based in Waltham, Massachusetts, Adelphic offers a user-friendly campaign management portal that enables non-technical users to plan, create, launch, and optimize their advertising campaigns. Its platform features an Audience Cube tool, which captures large volumes of data to create custom audience segments and insights, and includes predictive performance engine solutions. The technology is fully real-time bidding (RTB) enabled, allowing access to a wide range of inventory providers, thus facilitating meaningful consumer engagements across various devices and formats. Adelphic primarily serves agencies, brands, and large media buyers, and has been operating as a subsidiary of Viant Technology Inc. since early 2017.

TrueLens

Venture Round in 2012
TrueLens specializes in marketing technology that enables brands to effectively target customers through the analysis of social media data. The company compiles and analyzes socialgraphic information from various social networks, providing insights into the customer bases of prominent brands such as Adidas and Neiman Marcus. By leveraging this data, TrueLens assists marketers in optimizing their campaigns to achieve better results with both existing customers and potential prospects. The company's focus is on enhancing marketing strategies through data-driven insights, helping brands make informed decisions in their outreach efforts.

Republic Project

Series A in 2012
Republic Project is a cloud-based advertising platform that specializes in rapid rich media innovation, offering an intuitive creative production toolset for the quick deployment of Facebook Rich Media Posts. Its responsive ad serving technology guarantees consistent performance across various mobile screens and platforms. As part of DG MediaMind, a leading media-independent third-party ad server, Republic Project allows brands to manage, serve, and analyze their Facebook rich media campaigns alongside other display channels within an award-winning campaign management platform. The company is designed for brands, agencies, and studios, facilitating their engagement with the social and mobile audience while minimizing the complexities and costs associated with traditional media solutions. Republic Project is supported by notable investors, including Google Ventures and other prominent venture firms.

Wildfire

Acquisition in 2012
Wildfire, acquired by Google in 2012, is a leading provider of social media marketing software, serving over 21,000 paying customers globally, including many of the world's most valuable brands. The company operates its own entity and offers a comprehensive Social Marketing Suite that integrates social promotion and advertising tools with mobile and desktop page management, messaging, and real-time analytics. This platform enables marketers, regardless of technical expertise, to design social campaigns, interact with their audience, and evaluate social media performance. Wildfire's solutions are utilized by major brands and agencies, as well as numerous small businesses, to enhance engagement on prominent social networks such as Facebook, LinkedIn, YouTube, and Twitter. The company has a global presence with offices in multiple cities, including California, Chicago, New York, London, Paris, Munich, and Singapore.

MediaSpike

Seed Round in 2012
MediaSpike, Inc. operates an online platform that specializes in in-game product placement, primarily for social and mobile games. Founded in 2011 and based in Mountain View, California, the company enables advertisers and game developers to collaborate effectively. Developers integrate one of MediaSpike's SDKs to connect with the platform, allowing brands to search for suitable advertising placements based on various criteria through an intuitive dashboard. The process involves selecting placements, uploading assets, previewing the placements, and submitting them for developer approval. Once live, MediaSpike provides analytics to track the performance of these placements, ensuring that both brands and developers can assess the effectiveness of their advertising strategies. The platform also extends its services to virtual reality content, broadening its reach within the gaming industry.

Meebo

Acquisition in 2012
Meebo is a consumer internet company based in Mountain View, California, that specializes in enhancing user engagement across the web through an advertising-supported embedded social media platform. Launched in September 2005 by Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo's flagship product, the Meebo Bar, is integrated into various websites, allowing publishers and advertisers to weave content engagement and brand experiences into users' online interactions. The platform enables users to share pictures, videos, websites, and articles across multiple social networks, including Twitter and Facebook, while also providing insights into the performance of their shared content. Meebo has expanded its operations to six offices across major U.S. cities, including San Francisco, New York, Chicago, Atlanta, and Los Angeles, and aims to connect people and facilitate real-time communication through a simple, user-friendly solution.

LocBox Labs

Venture Round in 2012
LocBox Labs, based in San Francisco, offers a comprehensive, all-in-one marketing solution tailored for local businesses. Their services include email marketing, such as newsletters and targeted offers, along with social media integration, like Facebook likes generation and Foursquare specials. They also provide tools for marketing assessment and customer engagement, such as marketing graders and lucky dip promotions.

Vungle

Seed Round in 2012
Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.

AppStack

Seed Round in 2012
AppStack is a mobile and web ad optimization company and is also a reseller of Google ads. It collects granular network data in order to better target customers and campaigns. It was acquired by Acquisio in 2013.

Trada

Series D in 2012
Trada operates a pay-per-click (PPC) marketplace designed to connect agencies and in-house advertisers with a network of skilled PPC experts. This platform enables advertisers to effectively manage their PPC campaigns by leveraging the expertise of professionals who specialize in generating clicks and conversions. The model allows PPC experts to earn income without financial risk, as they are compensated based on their performance in driving results for advertisers. Through this innovative approach, Trada provides a viable solution for companies seeking to enhance their online advertising efforts while offering experts a reliable way to monetize their skills.

RightsFlow

Acquisition in 2011
RightsFlow is a technology-driven provider of mechanical licensing and royalty accounting services for the music industry, catering to online music companies, record labels, distributors, artists, and songwriters. The company specializes in obtaining various licenses, including mechanical, digital downloads, and ringtone rights, while also offering royalty accounting and payment services. RightsFlow's advanced technology enables efficient song identification and ensures transparency for both licensees and licensors. With a database of over 30 million songs, the firm can quickly license content, manage accounting, and facilitate royalty payments, ensuring that rights-holders receive compensation for the use of their works. Acquired by Google in 2011, RightsFlow is now integrated into YouTube, where it contributes to simplifying music licensing, content identification, and payment processes for songwriters and publishers worldwide.

Zave Networks

Acquisition in 2011
Zave Networks, established in 2006, operates an incentive platform that transforms the way non-cash value is transacted and tracked. The company offers Zavers, a digital incentive network that replaces traditional paper coupons by connecting consumers, manufacturers, and retailers through mobile and online channels. This platform allows consumers to access a variety of digital discounts and offers directly from their mobile devices, enabling seamless shopping experiences at the stores they frequent. Recently, Zave Networks has partnered with IBM to integrate its solutions into IBM's SurePOS ACE application, enhancing the capabilities of retail point-of-sale systems. Through its innovative approach, Zave Networks provides product marketers with valuable data insights into their incentives and online advertising efforts.

Thinknear

Series A in 2011
Thinknear is a location technology company and full-service mobile advertising platform focused on delivering amazing advertising campaigns for agencies, brands, and consumers. Thinknear’s platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. In mobile, accuracy matters, and as a division of Telenav, Thinknear leverages exclusive access to over 15 years of proprietary location data. To learn more, please visit www.thinknear.com and follow @thinknear on Twitter and Instagram.

AdMeld

Acquisition in 2011
AdMeld specializes in advertising network optimization technology aimed at helping online publishers maximize their ad inventory sales. Founded by professionals with extensive publishing experience, the company offers clients tools and expertise to generate new revenue streams, manage the sale of ad impressions, and safeguard their data and brands. AdMeld's technology monitors clients' websites and selects a mix of advertisements from various advertising networks, exchanges, and demand-side platforms. Additionally, it consolidates data into a unified reporting interface, manages demand relationships, and applies business rules to mitigate issues such as channel conflicts and inappropriate ads. With a diverse client base that includes major companies like Discovery Communications and FOX News, AdMeld operates from its headquarters in New York City and has offices in London, Berlin, San Francisco, and Toronto.

INVIDI Technologies

Series D in 2011
INVIDI Technologies Corporation is a software provider specializing in targeted advertising solutions for the television industry. Founded in 2000 and headquartered in Princeton, New Jersey, the company offers innovative applications such as Advatar, which enables addressable targeted advertising delivered to individual viewers through digital set-top boxes. INVIDI's technology supports multi-channel video programming distributors, marketers, and advertisers by facilitating the sales of various digital products and services, including video-on-demand and pay-per-view events. Additionally, the INVIDI Advertising Decision System allows for sophisticated management of advertising decisions, enhancing the precision of household-targeted advertising in the dynamic television landscape. Through its services, INVIDI empowers cable, satellite, and IPTV operators to effectively reach and engage their desired audiences.

Trada

Series C in 2010
Trada operates a pay-per-click (PPC) marketplace designed to connect agencies and in-house advertisers with a network of skilled PPC experts. This platform enables advertisers to effectively manage their PPC campaigns by leveraging the expertise of professionals who specialize in generating clicks and conversions. The model allows PPC experts to earn income without financial risk, as they are compensated based on their performance in driving results for advertisers. Through this innovative approach, Trada provides a viable solution for companies seeking to enhance their online advertising efforts while offering experts a reliable way to monetize their skills.

Zynga

Series B in 2010
Zynga Inc., established in 2007, is a leading global developer, publisher, and operator of social games. The company's portfolio spans over 6 billion downloads across 175 countries, featuring popular franchises like FarmVille, Words With Friends, and Zynga Poker. Zynga's games are played on mobile platforms (iOS, Android) and social networking sites, with revenue generated through game downloads, in-game purchases, and advertising services. The company's headquarters are in San Francisco, California, with additional locations in North America, Europe, and Asia.

Invite Media

Acquisition in 2010
Invite Media specializes in media-buying optimization technology for the display advertising sector. The company has developed a platform that enables advertisers and agencies to engage in real-time bidding for display ad space. This technology allows users to set up and manage automated strategies for buying and optimizing online media, facilitating intelligent purchasing across various sources of real-time bidded inventory. Through its platform, Invite Media aims to enhance the efficiency and effectiveness of display ad campaigns for advertisers, agencies, and agency trading desks.

Ruba

Acquisition in 2010
Ruba is a visual travel guide & tour review site that helps travelers from around the world discover their next trip. Visitors can browse highly visual guides written by other travelers about interesting themes such as "The Top 7 Most Picturesque Towns in Provence France." The company embraces the highly social nature of travel planning via tight integration with Facebook and Twitter and integrates Google maps for geographic locations and addresses. Ruba was founded by serial entrepreneurs Mike Cassidy and Arnaud Weber and is backed by leading venture capital firms Benchmark and DFJ. Advisory Board members with backgrounds as senior executives from Google, Yelp, Yahoo, and other leading companies are helping guide Ruba's introduction and growth. The website makes it fun and easy to browse and discover amazing new places around the world that best match a user's travel tastes. Unlike other travel review sites where users consume reviews of individual hotels, restaurants, or sights, on Ruba users explore full guides which are collections of reviews of the best places (e.g., My Favorite Historical Places in Italy). Ruba's highly engaging visual interface with thousands of high quality pictures empowers users to enjoy travel exploration and research even if they have no immediate plans for a trip.

INVIDI Technologies

Series D in 2010
INVIDI Technologies Corporation is a software provider specializing in targeted advertising solutions for the television industry. Founded in 2000 and headquartered in Princeton, New Jersey, the company offers innovative applications such as Advatar, which enables addressable targeted advertising delivered to individual viewers through digital set-top boxes. INVIDI's technology supports multi-channel video programming distributors, marketers, and advertisers by facilitating the sales of various digital products and services, including video-on-demand and pay-per-view events. Additionally, the INVIDI Advertising Decision System allows for sophisticated management of advertising decisions, enhancing the precision of household-targeted advertising in the dynamic television landscape. Through its services, INVIDI empowers cable, satellite, and IPTV operators to effectively reach and engage their desired audiences.

Episodic

Acquisition in 2010
Episodic is an online video hosting platform that enables the broadcasting of live and on-demand content to various web-enabled devices. The platform encompasses six key functional areas: video content management, content ingestion and encoding, adaptive bitrate playback, monetization through advertising and credit card transactions, audience measurement and analytics, and syndication. By providing these services, Episodic facilitates a comprehensive solution for content creators and distributors looking to manage and monetize their video assets effectively.

SayNow

Acquisition in 2010
SayNow is a voice messaging platform designed to facilitate communication between fans and celebrities through voice and text messaging. Each celebrity is assigned a unique phone number that allows fans to leave messages or receive updates directly from the celebrities themselves. This service primarily targets musical artists, but it is also available to any public figure with a substantial following, including entertainers, politicians, and community leaders. SayNow has gained traction among notable music artists and major record labels, enhancing the way fans engage with their favorite personalities. Additionally, the platform offers an optional feature that allows broadcasters to earn revenue by incorporating relevant sponsorships into their messages, further diversifying its appeal and functionality.

Teracent

Acquisition in 2009
Teracent specializes in data-driven advertising optimization, providing a platform that enables advertisers and agencies to enhance their display ad campaigns by leveraging detailed audience data. The company's Intelligent Display Advertising technology creates highly customized display ads tailored to individual consumers and specific websites. This self-learning platform continuously improves campaign performance by utilizing aggregated data to deliver relevant advertising at various stages of the sales funnel. Teracent's solutions are employed not only by direct clients but also by major ad networks and data providers, establishing it as a leader in the advertising technology sector. The company was acquired by Google in December 2009, contributing to a broader suite of digital services and solutions.

AdMob

Acquisition in 2009
AdMob is a mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. It provides solutions for discovery, branding, and monetization on the mobile Web. Its mobile advertising and monetization solutions include mobile sites; Mobile Analytics solution, which helps mobile site owners to gain insight into their traffic and site usage to make data-driven decisions about their mobile business; and Mobile Metrics Report, which offers insights into trends in the mobile ecosystem.

AdWhirl

Seed Round in 2009
AdWhirl, previously known as Adrollo, is a platform that facilitates the management of advertising for mobile application developers. It enables developers to seamlessly switch between various ad networks in real-time, allowing them to optimize ad performance and revenue. By aggregating multiple advertisement networks, AdWhirl supports the distribution of applications across different app stores, offering clients the capability to display advertisements from a diverse range of sources within their iPhone and Android applications. This flexibility is designed to enhance user experience and maximize advertising effectiveness.

ZAO Begun

Acquisition in 2008
ZAO Begun is an advertising services company based in Moscow, Russia, founded in 2002. It specializes in various forms of advertising, including contextual, commodity, banner, and mobile advertising. The company operates as an advertising network within the Russian internet sector, providing services to advertisers, websites, and advertising agencies. In addition to its core advertising products, ZAO Begun offers media planning services to assist clients in budget calculations. The company is a subsidiary of Rambler Media Ltd. Notably, in July 2008, ZAO Begun was approached with a significant acquisition bid by Google, which was ultimately blocked by Russian anti-monopoly authorities.

DoubleClick

Acquisition in 2008
DoubleClick is a leading provider of digital marketing technology and services aimed at advertisers, publishers, and agencies. The company operates through two main segments: TechSolutions and Data. The TechSolutions segment encompasses a range of ad management products, including its DART for Publishers Service, as well as marketing automation tools such as email products derived from the DARTmail Service and enterprise marketing solutions. Additionally, it includes Performics, which offers search engine marketing and affiliate marketing solutions. The Data segment provides solutions for direct marketers, enabling them to build and manage customer marketing databases, plan and execute multichannel marketing campaigns, and access list processing and data hygiene products. By leveraging its expertise in ad serving, media, video, search, and affiliate marketing, DoubleClick helps clients optimize their digital marketing efforts.

Adscape Media

Acquisition in 2007
Adscape Media is a small in-game advertising company located in San Francisco, California. The company specializes in providing advertising content for online game platforms, utilizing a dynamic delivery system that integrates advertisements seamlessly into the game's plot and storyline. This approach creates an interactive marketing platform that enhances user engagement. Adscape Media also supports sophisticated demographic and geographic targeting, allowing marketers to reach specific audiences effectively. Additionally, the company offers a comprehensive reporting interface that enables clients to analyze the performance of their advertising campaigns.

dMarc Broadcasting

Acquisition in 2006
dMarc Broadcasting is a radio advertising company that specializes in digital marketing services for the radio broadcast industry. Acquired by Google in January 2007, dMarc aims to enhance advertising options by integrating radio advertisements with online platforms. The company offers a range of technology products, including digital automation systems and broadcasting software, designed to streamline the advertising process. Its automated advertising services allow clients to efficiently manage their radio advertising efforts, making it easier for them to reach their target audiences.

AOL

Corporate Round in 2005
AOL is a global internet company, headquartered in New York, with a significant presence in the U.S. and Europe. It operates a display advertising network and owns a portfolio of popular web brands and products. AOL's services include a web-based application, AOL Lifestream, which helps users manage and engage with multiple social networking platforms in one place. The company's former venture capital arm, AOL Ventures, focused on early-stage investments in technology-centric software companies.

Applied Semantics

Acquisition in 2003
Applied Semantics is a producer of software applications for the online advertising, domain name, and enterprise information management markets. Applied Semantics was acquired by [Google](http://www.crunchbase.com/organization/Google) in April of 2003.
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