Earth Rhythm
Acquisition in 2024
Earth Rhythm is a direct-to-consumer personal care brand specializing in haircare, skincare, and makeup products. Based in India, it is known for being the country's first homegrown brand to invest in independent clinical trials and research. The company focuses on creating professional-grade, non-toxic, and plastic-free sustainable products that are both effective and safe. Earth Rhythm's formulations are developed in-house by trained cosmetic chemists and are backed by cited scientific research. The product range includes face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms, all designed to address various skin and hair concerns such as acne, dehydration, hyperpigmentation, dark circles, and anti-aging.
Little Black Book
Acquisition in 2022
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.
Earth Rhythm
Series A in 2022
Earth Rhythm is a direct-to-consumer personal care brand specializing in haircare, skincare, and makeup products. Based in India, it is known for being the country's first homegrown brand to invest in independent clinical trials and research. The company focuses on creating professional-grade, non-toxic, and plastic-free sustainable products that are both effective and safe. Earth Rhythm's formulations are developed in-house by trained cosmetic chemists and are backed by cited scientific research. The product range includes face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms, all designed to address various skin and hair concerns such as acne, dehydration, hyperpigmentation, dark circles, and anti-aging.
Nudge Wellness
Acquisition in 2022
Nudge Wellness provides nutraceuticals and wellness products.
Kica is a retailer specializing in activewear and athleisure for women. The company provides a diverse selection of clothing, including leggings, tops, jackets, tracks, joggers, swimwear, and shorts. Kica focuses on delivering comfortable and stylish activewear at competitive prices, catering to the needs of women seeking both functionality and fashion in their athletic apparel.
Dot & Key Wellness
Acquisition in 2021
Dot & Key Wellness is a cruelty-free beauty and skincare brand that combines the principles of nature and science to create its product offerings. The company aims to transform skincare into a fun and approachable experience, producing a range of paraben-free cosmetics that cater to various lifestyle needs. Its catalog includes body lotions, face serums, hand creams, toners, face masks, and cleansers, all designed to provide effective solutions while prioritizing ethical practices. By focusing on quality ingredients and innovative formulations, Dot & Key Wellness addresses the evolving demands of conscious consumers seeking both efficacy and safety in their beauty routines.
20Dresses
Acquisition in 2019
20Dresses is an exclusive Members-Only site where the users get their PERSONAL STYLIST setting up their PERSONAL SHOWROOM filled with trendiest fashion products. These products are handpicked and purchased keeping specifically in mind their fashion profile, taste, size and latest trends! That makes 20Dresses your PERSONAL SHOPPER as well. 20Dresses merchandisers and Style Experts will bring them the best and the trendiest products curated from all corners. The persons personal showroom will be updated at lightening speed and be made available to them at irresistible prices!