Nykaa is an e-commerce platform based in Mumbai, India, specializing in the sale and distribution of beauty, wellness, and personal care products for both men and women. Founded in 2012 by Falguni Nayar, Nykaa provides a wide range of authentic products sourced directly from brands, ensuring a reliable delivery experience. The platform also offers a wealth of content, including product reviews, beauty tutorials, expert articles, and an e-beauty magazine, enhancing the shopping experience for consumers. Nykaa aims to deliver a content-driven lifestyle retail experience, serving a diverse portfolio of products within the Indian market.
Earth Rhythm is a direct-to-consumer personal care brand based in India, specializing in professional-grade products for haircare, skincare, and makeup. As the country's first homegrown brand to prioritize independent clinical trials and research, Earth Rhythm emphasizes smart and safe skincare solutions. The company offers a diverse range of non-toxic and plastic-free products, including face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms, all formulated to address various concerns such as acne, dehydrated skin, hyperpigmentation, dark circles, and signs of aging. Each product is developed in-house by trained cosmetic chemists, ensuring that the formulations are effective, safe, and supported by scientific research. Earth Rhythm is committed to creating products that are beneficial both for consumers and the environment.
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.
Nudge Wellness
Acquisition in 2022
Nudge Wellness provides nutraceuticals and wellness products.
Earth Rhythm is a direct-to-consumer personal care brand based in India, specializing in professional-grade products for haircare, skincare, and makeup. As the country's first homegrown brand to prioritize independent clinical trials and research, Earth Rhythm emphasizes smart and safe skincare solutions. The company offers a diverse range of non-toxic and plastic-free products, including face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms, all formulated to address various concerns such as acne, dehydrated skin, hyperpigmentation, dark circles, and signs of aging. Each product is developed in-house by trained cosmetic chemists, ensuring that the formulations are effective, safe, and supported by scientific research. Earth Rhythm is committed to creating products that are beneficial both for consumers and the environment.
Kica specializes in retailing activewear and athleisure clothing for women. The company provides a diverse selection of products including swimsuits, leggings, tops, jackets, tracks, joggers, and shorts. Kica aims to offer comfortable and stylish activewear at competitive prices, catering to the needs of women seeking both functionality and fashion in their athletic apparel.
20Dresses is an exclusive Members-Only site where the users get their PERSONAL STYLIST setting up their PERSONAL SHOWROOM filled with trendiest fashion products. These products are handpicked and purchased keeping specifically in mind their fashion profile, taste, size and latest trends! That makes 20Dresses your PERSONAL SHOPPER as well. 20Dresses merchandisers and Style Experts will bring them the best and the trendiest products curated from all corners. The persons personal showroom will be updated at lightening speed and be made available to them at irresistible prices!
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