Nykaa

Nykaa is an e-commerce platform based in Mumbai, India, specializing in beauty and wellness products for both men and women. Founded in 2012 by Falguni Nayar, the platform offers a wide range of products, including personal care, health care, skin care, and hair care items, which are sourced directly from brands to ensure authenticity. In addition to its product offerings, Nykaa provides valuable content such as product reviews, beauty tutorials, and expert articles, enhancing the shopping experience. The platform also features a helpline to assist customers in selecting products that best meet their needs, creating a comprehensive lifestyle retail experience.

Sachin Parekh

CFO

Ganesh P.

CFO

3 past transactions

Earth Rhythm

Series A in 2022
Earth Rhythm is a direct-to-consumer personal care brand specializing in professional-grade products across haircare, skincare, and makeup. The company offers a diverse range of non-toxic and plastic-free sustainable products, including face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms. These products are formulated with a blend of natural raw materials and science-backed ingredients, addressing various consumer concerns such as acne, dehydrated skin, hyperpigmentation, dark circles, and signs of aging. Earth Rhythm focuses on providing effective solutions while promoting sustainability in the beauty industry.

Pipa+Bella

Acquisition in 2021
Pipa + Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000+ customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa + Bella aims to solve a pain point that many women face while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa + Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa + Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa + Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa + Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal.

20Dresses

Acquisition in 2019
20Dresses is an exclusive Members-Only site where the users get their PERSONAL STYLIST setting up their PERSONAL SHOWROOM filled with trendiest fashion products. These products are handpicked and purchased keeping specifically in mind their fashion profile, taste, size and latest trends! That makes 20Dresses your PERSONAL SHOPPER as well. 20Dresses merchandisers and Style Experts will bring them the best and the trendiest products curated from all corners. The persons personal showroom will be updated at lightening speed and be made available to them at irresistible prices!
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