Earth Rhythm
Acquisition in 2024
Earth Rhythm is a direct-to-consumer personal care brand specializing in haircare, skincare, and makeup products. Based in India, it is known for being the country's first homegrown brand to invest in independent clinical trials and research. The company focuses on creating professional-grade, non-toxic, and plastic-free sustainable products that are both effective and safe. Earth Rhythm's formulations are developed in-house by trained cosmetic chemists and are backed by cited scientific research. The product range includes face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms, all designed to address various skin and hair concerns such as acne, dehydration, hyperpigmentation, dark circles, and anti-aging.
Earth Rhythm
Series A in 2022
Earth Rhythm is a direct-to-consumer personal care brand specializing in haircare, skincare, and makeup products. Based in India, it is known for being the country's first homegrown brand to invest in independent clinical trials and research. The company focuses on creating professional-grade, non-toxic, and plastic-free sustainable products that are both effective and safe. Earth Rhythm's formulations are developed in-house by trained cosmetic chemists and are backed by cited scientific research. The product range includes face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms, all designed to address various skin and hair concerns such as acne, dehydration, hyperpigmentation, dark circles, and anti-aging.
Dot & Key Wellness
Acquisition in 2021
Dot & Key Wellness is a cruelty-free beauty and skincare brand that combines the principles of nature and science to create its product offerings. The company aims to transform skincare into a fun and approachable experience, producing a range of paraben-free cosmetics that cater to various lifestyle needs. Its catalog includes body lotions, face serums, hand creams, toners, face masks, and cleansers, all designed to provide effective solutions while prioritizing ethical practices. By focusing on quality ingredients and innovative formulations, Dot & Key Wellness addresses the evolving demands of conscious consumers seeking both efficacy and safety in their beauty routines.