Silverpush
SilverPush is an advertising technology company that specializes in artificial intelligence-driven solutions designed to enhance brand engagement and customer understanding. Utilizing its advanced platform, MIRRORS, which incorporates deep learning and computer vision, SilverPush enables brands to identify and target their most relevant audiences through context-specific video ad placements, ensuring a controlled and safe environment for advertising. Additionally, the company offers Parallels, a real-time moment marketing platform that facilitates meaningful connections between brands and consumers during significant live events. By focusing on data-driven technologies and proprietary metrics, SilverPush addresses complex client challenges in the media industry, providing innovative tools for effective advertising.
Vidgyor
Acquisition in 2023
Vidgyor is an online video advertising start-up based in Bangalore, India, founded in 2013 by Parth Desai and Mahaboob Khan. The company focuses on developing innovative monetization models for TV broadcasters and over-the-top (OTT) platforms. Utilizing artificial intelligence and machine learning, Vidgyor's platform offers a range of services, including live TV clipping, overlay marketing, advertisement marker insertion, advertisement triggers, and automated ad-break detection. By aggregating ad networks, Vidgyor enhances advertising inventory and optimizes revenue for its clients, enabling them to effectively manage and monetize both live and video-on-demand content. The core team comprises professionals with extensive experience in the online video sector.
BetterButter
Acquisition in 2019
BetterButter is a social food discovery platform that allows users to explore and share a wide variety of recipes. The platform features contributions from both friends and celebrity chefs, creating a vibrant community for food enthusiasts. Users can discover recipes ranging from basic dishes to regional and international cuisines, with content available in both English and Hindi. BetterButter aims to enhance the cooking experience by enabling users to appreciate and share their favorite recipes while learning new culinary techniques through an engaging online environment.
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