Silverpush
SilverPush is an advertising technology company that specializes in artificial intelligence-driven solutions designed to enhance brand engagement and customer understanding. Utilizing its advanced platform, MIRRORS, which incorporates deep learning and computer vision, SilverPush enables brands to identify and target their most relevant audiences through context-specific video ad placements, ensuring a controlled and safe environment for advertising. Additionally, the company offers Parallels, a real-time moment marketing platform that facilitates meaningful connections between brands and consumers during significant live events. By focusing on data-driven technologies and proprietary metrics, SilverPush addresses complex client challenges in the media industry, providing innovative tools for effective advertising.
2 past transactions
Vidgyor
Acquisition in 2023
Vidgyor is a Bangalore-based online video advertising start-up founded in 2013 by Parth Desai and Mahaboob Khan. The company focuses on developing innovative monetization models for TV broadcasters and over-the-top (OTT) platforms, utilizing artificial intelligence and machine learning technologies. Vidgyor's platform offers a range of services including live TV clipping, overlay marketing, advertisement-marker insertion, advertisement triggers, and automated ad-break detection. By aggregating ad networks, Vidgyor enhances advertising inventory and optimizes revenue for content creators, enabling effective management and monetization of both live and video-on-demand content. The core team possesses significant experience in the online video sector, positioning Vidgyor as a key player in the evolving landscape of digital advertising.
BetterButter
Acquisition in 2019
BetterButter is a social discovery platform focused on sharing and discovering recipes. It allows users to explore a diverse array of culinary creations, ranging from simple dishes to unique regional and international cuisines. The platform facilitates interaction among users, enabling them to share their favorite recipes and receive feedback from the community, which includes both friends and celebrity chefs. Available in both English and Hindi, BetterButter aims to enhance the culinary experience for food enthusiasts by providing access to a wide variety of recipes and fostering a sense of community among cooking aficionados.
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