Silverpush

SilverPush offers artificial intelligence-powered advertising technology solutions. Helping some of the largest brands globally, to understand and reach their customers, like never before. With its deep learning and computer vision powered platform MIRRORS, SilverPush helps brands discover their most relevant audience through context-relevant video ad placement targeting, in a fully controlled and brand-safe environment. And Parallels, a real-time moment marketing platform helps brands and consumers connect meaningfully through a multitude of real-life live moments.

Hitesh Chawla

Co-Founder and CEO

2 past transactions

Vidgyor

Acquisition in 2023
Vidgyor is an online video advertising start-up based in Bangalore, India, founded in 2013 by Parth Desai and Mahaboob Khan. The company focuses on developing innovative monetization models for TV broadcasters and over-the-top (OTT) platforms. Utilizing artificial intelligence and machine learning, Vidgyor's platform offers a range of services, including live TV clipping, overlay marketing, advertisement marker insertion, advertisement triggers, and automated ad-break detection. By aggregating ad networks, Vidgyor enhances advertising inventory and optimizes revenue for its clients, enabling them to effectively manage and monetize both live and video-on-demand content. The core team comprises professionals with extensive experience in the online video sector.

BetterButter

Acquisition in 2019
BetterButter is a social food discovery platform that allows users to explore and share a wide variety of recipes. The platform features contributions from both friends and celebrity chefs, creating a vibrant community for food enthusiasts. Users can discover recipes ranging from basic dishes to regional and international cuisines, with content available in both English and Hindi. BetterButter aims to enhance the cooking experience by enabling users to appreciate and share their favorite recipes while learning new culinary techniques through an engaging online environment.
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