SilverPush

Vidgyor is a Bangalore-based online video advertising start-up founded in 2013 by Parth Desai and Mahaboob Khan. The company focuses on developing innovative monetization models for TV broadcasters and over-the-top (OTT) platforms, utilizing artificial intelligence and machine learning technologies. Vidgyor's platform offers a range of services including live TV clipping, overlay marketing, advertisement-marker insertion, advertisement triggers, and automated ad-break detection. By aggregating ad networks, Vidgyor enhances advertising inventory and optimizes revenue for content creators, enabling effective management and monetization of both live and video-on-demand content. The core team possesses significant experience in the online video sector, positioning Vidgyor as a key player in the evolving landscape of digital advertising.

BetterButter is a social food discovery platform that lets users explore and share recipes created by the community, including contributions from friends and celebrity chefs. The service provides access to diverse recipes—from everyday dishes to regional and world cuisines—across English and Hindi, enabling users to discover new ideas and save or appreciate recipes as they browse online.