Capillary Technologies

Capillary Technologies, established in 2008, is a leading global SaaS company headquartered in Bengaluru, India. It specializes in developing and operating cloud-based software solutions for retail marketers, enabling them to build, manage, and analyze customer data. Capillary's Intelligent Customer Engagement suite integrates various solutions, including Campaign Manager, Lifecycle Marketer, Loyalty Manager, Instore Marketer, E-Commerce Marketer, Mobile Marketer, and Social Connect. These tools help retailers engage with customers across multiple channels, create detailed customer profiles, and facilitate personalized communication. Capillary serves over 300 marquee brands across 30+ countries, processing data for over 300 million consumers and 25,000 stores. The company's 700+ associates across 11 global offices continually innovate, leveraging AI and machine learning to make consumer experiences seamless and memorable. Capillary is backed by prominent investors such as Warburg Pincus, Sequoia Capital, and American Express Ventures.

8 past transactions

Tenerity's Digital Connect

Acquisition in 2023
Tenerity's Digital Connect enables companies to engage customers with compelling offers to make their brand memorable and develops a network of rewards ecosystems.

Brierley+Partners

Acquisition in 2023
Brierley+Partners, founded in 1985 by Hal Brierley, is a leader in the development and management of customer loyalty programs. As an early pioneer in customer relationship management, the firm trademarked the term long before it gained widespread use. Brierley+Partners has designed, managed, and supported numerous successful loyalty programs for prominent brands, including Hilton HHonors, Hertz #1 Club Gold, My Sony, BLOCKBUSTER Rewards, United Airlines' Mileage Plus, and the UPS Preferred Customer Program. With decades of experience, the company focuses on creating effective strategies that enhance customer engagement and retention across various industries.

Persuade

Acquisition in 2021
Persuade is a company that specializes in marketing and advertising software, focusing on customer relationship management services. Its platform combines various data elements and analytics with loyalty programs and digital services. This integration allows Persuade to offer solutions across diverse industries, including airlines, automotive, and healthcare. The company's approach emphasizes the use of analytics and intelligence to enhance customer experiences.

Fashalot

Seed Round in 2017
Fashalot is a network effect shopping discovery platform converting back the mobile users to the brick and mortar stores. The company has been formed from raises like Angel funds from U.S. and Indian investors. Fashalot is created by seasoned professionals from Intuit and Times Group and is one of most refined applications on web and mobile. An app set to redefine the shopping behaviour of shoppers in India by bringing offline fashion retailers on a single platform and working for them to increase foot traffic at their retail stores.

SellerworX

Acquisition in 2016
Sellerworx is a company that offers a comprehensive e-commerce platform and business software aimed at empowering retailers and merchants to effectively manage their online sales. The services include inventory management, pricing strategies, and return processing across various marketplaces. Additionally, Sellerworx features a dynamic price management tool specifically designed for marketplace sellers, enabling them to optimize their pricing strategies in real-time. By supporting manufacturers, exporters, importers, and merchants, Sellerworx facilitates the launch and operation of online businesses, streamlining the complexities of e-commerce.

MartJack

Acquisition in 2015
MartJack operates a Software-as-a-Service digital eCommerce platform designed to assist brands and enterprise retailers in establishing and managing their online businesses. Founded in 2007 and based in Hyderabad, India, the company provides a comprehensive range of solutions tailored for various sectors, including fashion, jewelry, grocery, and B2B sales, among others. MartJack enables retailers to execute multichannel merchandising and marketing strategies, manage operations on both local and global scales, and develop distinctive capabilities that enhance brand differentiation and shopping experiences across web, mobile, social, and physical stores. The company also offers support and training services to its clients. As of April 2015, MartJack operates as a subsidiary of Capillary Technologies Pvt Ltd.

Ruaha Labs

Acquisition in 2015
Ruaha Labs, a machine learning startup

Kognitiv

Kognitiv is redefining how consumer loyalty is created and nourished globally. We help our clients sell more, and recognize a higher yield, by crafting smarter loyalty and reward programs using machine learning and data science. We deliver quantifiable and sustainable loyalty gains to the world’s most reputable companies. Our central technology, the Loyalty Capital Network™, brings asset owners and member brands together in a new peer to peer network – unearthing lost value to intelligently match consumer needs and future intentions with a vast collection of capital-intense assets like flights and hotel rooms. Our skills are focused on generating peer to peer marketplaces that serve the best interests of all parties and our efforts continuously amplify the beneficial effects of this new form of value creation. We are the catalyst that will finally make business truly Open, Transparent and Collaborative. Kognitiv is headquartered in Waterloo, Canada, with over 220 team members in Canada (Waterloo, Mississauga, and Toronto), Argentina (La Plata), Austria (Vienna), Hong Kong, India (Bengaluru and Pune), UK (London, Manchester, and Bournemouth) and United States (Charlottesville).
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