Martha Pullen Company, Inc. operates as an e-commerce provider, event producer, and content company in the sewing and craft category. Its product categories include books and DVDs, fabrics, gifts, laces and trims, machine embroidery, patterns, and stitch crafts. The company also provides sewing education events that offer old and new sewing techniques. In addition, it operates Martha Pullen schools in Australia, England, Sweden, Canada, the United States, and New Zealand. Further, the company offers Sew Beautiful Magazine; and television series that show content on heirloom sewing, hand embroidery, silk ribbon embroidery, doll dressing, crafts, and home decorating projects. It offers products to retail and wholesale customers. Martha Pullen Company, Inc. offers its products through its online store and catalog, and dealers. The company was founded in 1981 and is based in Brownsboro, Alabama. As of February 16, 2012, Martha Pullen Company, Inc. operates as a subsidiary of F+W Media, Inc.