Martha Pullen Company, Inc. is an e-commerce provider and event producer specializing in the sewing and craft sector. Founded in 1981 and based in Brownsboro, Alabama, the company offers a diverse range of products, including fabrics, laces, machine embroidery CDs, patterns, books, and DVDs. It serves both retail and wholesale customers through its online store, catalog, and dealers. In addition to its product offerings, Martha Pullen Company organizes sewing education events that focus on various techniques, and operates schools in several countries including Australia, England, Sweden, Canada, the United States, and New Zealand. The company also publishes Sew Beautiful Magazine and produces television series that cover topics such as heirloom sewing, hand embroidery, and crafts. As of 2012, Martha Pullen Company operates as a subsidiary of F+W Media, Inc.