Tagger
Acquisition in 2023
Tagger is a marketing agency that specializes in influencer marketing through its comprehensive management platform. The company assists brands in various phases of their marketing campaigns, including planning, discovery, activation, and reporting. By leveraging social intelligence, Tagger provides tools for influencer discovery and marketplace engagement, enabling effective campaign management. The platform also incorporates third-party analytics, allowing businesses to monitor content performance, create networks, and connect with creators efficiently. This empowers brands to focus on building relationships rather than getting bogged down in administrative tasks.
Repustate
Acquisition in 2023
Repustate is a sentiment analysis platform that specializes in AI-powered text analytics and multilingual analysis, catering primarily to small and medium-sized businesses. The company offers customizable training for machine-learned natural language processing (NLP) models, tailored to the specific needs of each client, including their unique domains, products, and entities. Repustate's platform is capable of handling billions of requests daily, making it scalable to meet varying business requirements. Its advanced NLP technology is applicable across numerous industries, including retail, travel and hospitality, healthcare, banking, education, automotive, governance, and market research, enabling clients to gain valuable insights from their data.
Simply Measured
Acquisition in 2017
Simply Measured is a social analytics platform that enables marketers to effectively monitor and analyze their social media efforts. Serving over 100,000 marketers, including half of the Interbrand 100 companies, the platform provides insights from major social networks such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and Tumblr. It offers robust analytics tools that help users identify opportunities, plan social campaigns, optimize performance, and report on the value of their social initiatives. Simply Measured is uniquely certified by Facebook, Twitter, and Tumblr to deliver reliable insights, and it integrates with numerous other social platforms for enhanced data analysis. Headquartered in Seattle, Washington, the company has been recognized for its rapid growth, employing more than 130 individuals dedicated to advancing social media analytics for marketers.