Plymouth Growth

Plymouth Growth is a venture capital firm based in Ann Arbor, Michigan, established in 2002. The firm focuses on growth-stage investments in Midwest-based B2B software, technology, and tech-enabled service companies, primarily those generating between $3 million and $8 million in revenue. With a team that possesses extensive experience as operators, advisors, and investors, Plymouth Growth emphasizes the importance of understanding the people and culture behind a business, in addition to financial metrics. The firm is currently investing from its fourth fund, aiming to partner with entrepreneurs who have demonstrated the ability to achieve significant results with limited resources. Through its investments, Plymouth Growth seeks to foster smart and sustainable growth for the companies it supports.

Jeff Barry

Partner

Ian Bund

Founding Partner

Brook Critchfield

Partner

Michelle Erikson

Senior Associate

Chris Frick

Chief Financial Officer

Mark Horne

Partner

Kevin Terassi

Partner

Kevin Terrasi

Partner

Evan Ufer

Partner

Past deals in Michigan

Algo

Venture Round in 2021
Algo, also known as Algomus, Inc., specializes in providing a natural-language bot designed to enhance business operations. The company's primary product, Algo, is an interactive workflow engine that streamlines various tasks such as order placement, shipment corrections, and item tagging, all through simple, conversational language. This technology enables real-time interactive analytics, aligning team performance with established goals and policies, while also allowing for automatic adjustments based on actionable data. Founded in 2016 and headquartered in Troy, Michigan, Algo also has locations in Los Angeles, California, and Princeton, New Jersey. The company aims to transform how organizations understand and leverage data, ultimately helping retailers, distributors, and manufacturers optimize their operations and achieve greater success.

Quikly

Series C in 2016
Quikly is a digital marketing platform that empowers marketers to consistently acquire, activate, and retain customers, which leads to superior ROI. Leveraging elements of consumer psychology, their solutions deliver highly effective and measurable results across nearly every marketing initiative. Quikly’s technology provides an immediate way for brands to boost digital activation and engagement within existing channels like email, social, and mobile to deliver meaningful revenue over a short period of time. Quikly was founded in 2012 and is headquartered in Detroit, Michigan.

Nutshell

Series A in 2015
Nutshell, Inc. is a company that designs and develops a modern customer relationship management (CRM) application, aimed at simplifying the management of customer interactions and sales processes for businesses. Founded in 2009 and based in Ann Arbor, Michigan, Nutshell offers features such as integration with Google applications, mobile applications for both iPhone and Android, and robust sales reporting capabilities. The platform is designed with an emphasis on user-friendly and aesthetically appealing interfaces, catering to the needs of modern businesses looking to enhance their sales strategies and customer engagement.

XanEdu

Venture Round in 2015
XanEdu is helping institutions change the course of learning and instruction with innovative solutions for creating, delivering, and managing course materials. They help educators and learners save money, improve efficiency, collaborate, engage more with content, and improve learning outcomes. XanEducourse materials, including CoursePacks, textbooks and lab manuals, are 100 percent copyright compliant and accessible on iPad and Android tablets.

365 Retail Markets

Debt Financing in 2015
365 Retail Markets, an expanding, self-checkout technology company based in Troy, Michigan, offers the best-in-class platform for vending, foodservice and hospitality. Its proprietary, 365 MicroMarket, is a turnkey, unmanned market that allows customers to increase sales, improve the customer experience and increase profits while decreasing operating costs. 365 Retail Markets has been pioneering innovation in the vending industry for over five years and continues to revolutionize the market with superior technology and ultimate flexibility in customization and branding. What makes us a global MicroMarket leader? • exceptional service with superior response time •award-winning technology, manufactured in the USA with top ATM quality parts • the best and most comprehensive online management software • proprietary hardware and software with the most technology options • preferred MicroMarket technology of the world's largest vending companies • PCI Certified, for secure credit card processing • 365 Retail Markets allows customer to fully self-brand their markets Company History: •2014: 365 kicks off the year as Michigan Companies to Watch finalist; over a dozen feature upgrades to both its kiosk and web management software; adds the Gen3c Kiosk to product line, QuickCharge capability, multilingual, SMS receipts and more. Maintains 99.99% uptime for both kiosks and software. •2013: 365 is recognized as a Michigan Fast 50 company based on success and revenue growth. Launches the new 365 Gen3 kiosk as a companion to existing portfolio along with multiple payroll deduct and stored value account options. Became the first provider to achieve full PA-DSS certification. 365 moves again to a permanent office and manufacturing facility. Maintains 99.99% uptime for both kiosks and software. •2012: 365’s newly launched Gen2 Kiosk wins the NAMA innovation award; company moves again to accommodate ever growing staff base. Maintains 99% uptime for both kiosks and software. •2011: 365 secures significant funding, and begins large scale roll out to the industry’s largest vending operator. Also, secures new office space to accommodate growth. •2010: 365 complements its industry first RFID system with a barcode only and full Cash-Coin kiosk. •2009: Business operations commenced. •2008: Initial Business Plan and market testing for an RFID based self-checkout system begins.

LYNX Network Group

Series A in 2015
LYNX Network Group was organized in June of 2003 by Gerald Philipp, Gregg Rutgers and Chris Barber each with a varied background in telecommunications dating to the early 1990s. With an advanced understanding of the industry, they quickly climbed to the top of the Ameritech (Midwest RBOC) Distributor program selling a very unique blend of solutions to a fast growing and still maturing voice communications market. In the mid 1990s they focused on an emerging trend that took them into the data aspect of telecommunications. Individually, they participated in the internet boom by providing data services to the growing ISP market. Over this period of rapid growth they were able to develop key relationships while maintaining a keen sense for emerging trends in telecommunications. These relationships with colleagues and customers and the ability to recognize new directions within the industry brought them together to form LYNX.

IDV Solutions

Series C in 2015
IDV Solutions helps organizations take command of operational risk through enterprise risk visualization (ERV) software that alerts organizations about risks and provides tools to quickly assess and take action to minimize the impact of a risk event. Its Visual Command Center® software is an enterprise platform for risk awareness and response used in organizational functions such as business continuity, security, supply chain and operations to mitigate or eliminate the impact of risk events.

LYNX Network Group

Venture Round in 2014
LYNX Network Group was organized in June of 2003 by Gerald Philipp, Gregg Rutgers and Chris Barber each with a varied background in telecommunications dating to the early 1990s. With an advanced understanding of the industry, they quickly climbed to the top of the Ameritech (Midwest RBOC) Distributor program selling a very unique blend of solutions to a fast growing and still maturing voice communications market. In the mid 1990s they focused on an emerging trend that took them into the data aspect of telecommunications. Individually, they participated in the internet boom by providing data services to the growing ISP market. Over this period of rapid growth they were able to develop key relationships while maintaining a keen sense for emerging trends in telecommunications. These relationships with colleagues and customers and the ability to recognize new directions within the industry brought them together to form LYNX.

XanEdu

Debt Financing in 2014
XanEdu is helping institutions change the course of learning and instruction with innovative solutions for creating, delivering, and managing course materials. They help educators and learners save money, improve efficiency, collaborate, engage more with content, and improve learning outcomes. XanEducourse materials, including CoursePacks, textbooks and lab manuals, are 100 percent copyright compliant and accessible on iPad and Android tablets.

IDV Solutions

Series B in 2014
IDV Solutions helps organizations take command of operational risk through enterprise risk visualization (ERV) software that alerts organizations about risks and provides tools to quickly assess and take action to minimize the impact of a risk event. Its Visual Command Center® software is an enterprise platform for risk awareness and response used in organizational functions such as business continuity, security, supply chain and operations to mitigate or eliminate the impact of risk events.

365 Retail Markets

Series A in 2013
365 Retail Markets, an expanding, self-checkout technology company based in Troy, Michigan, offers the best-in-class platform for vending, foodservice and hospitality. Its proprietary, 365 MicroMarket, is a turnkey, unmanned market that allows customers to increase sales, improve the customer experience and increase profits while decreasing operating costs. 365 Retail Markets has been pioneering innovation in the vending industry for over five years and continues to revolutionize the market with superior technology and ultimate flexibility in customization and branding. What makes us a global MicroMarket leader? • exceptional service with superior response time •award-winning technology, manufactured in the USA with top ATM quality parts • the best and most comprehensive online management software • proprietary hardware and software with the most technology options • preferred MicroMarket technology of the world's largest vending companies • PCI Certified, for secure credit card processing • 365 Retail Markets allows customer to fully self-brand their markets Company History: •2014: 365 kicks off the year as Michigan Companies to Watch finalist; over a dozen feature upgrades to both its kiosk and web management software; adds the Gen3c Kiosk to product line, QuickCharge capability, multilingual, SMS receipts and more. Maintains 99.99% uptime for both kiosks and software. •2013: 365 is recognized as a Michigan Fast 50 company based on success and revenue growth. Launches the new 365 Gen3 kiosk as a companion to existing portfolio along with multiple payroll deduct and stored value account options. Became the first provider to achieve full PA-DSS certification. 365 moves again to a permanent office and manufacturing facility. Maintains 99.99% uptime for both kiosks and software. •2012: 365’s newly launched Gen2 Kiosk wins the NAMA innovation award; company moves again to accommodate ever growing staff base. Maintains 99% uptime for both kiosks and software. •2011: 365 secures significant funding, and begins large scale roll out to the industry’s largest vending operator. Also, secures new office space to accommodate growth. •2010: 365 complements its industry first RFID system with a barcode only and full Cash-Coin kiosk. •2009: Business operations commenced. •2008: Initial Business Plan and market testing for an RFID based self-checkout system begins.

365 Retail Markets

Debt Financing in 2013
365 Retail Markets, an expanding, self-checkout technology company based in Troy, Michigan, offers the best-in-class platform for vending, foodservice and hospitality. Its proprietary, 365 MicroMarket, is a turnkey, unmanned market that allows customers to increase sales, improve the customer experience and increase profits while decreasing operating costs. 365 Retail Markets has been pioneering innovation in the vending industry for over five years and continues to revolutionize the market with superior technology and ultimate flexibility in customization and branding. What makes us a global MicroMarket leader? • exceptional service with superior response time •award-winning technology, manufactured in the USA with top ATM quality parts • the best and most comprehensive online management software • proprietary hardware and software with the most technology options • preferred MicroMarket technology of the world's largest vending companies • PCI Certified, for secure credit card processing • 365 Retail Markets allows customer to fully self-brand their markets Company History: •2014: 365 kicks off the year as Michigan Companies to Watch finalist; over a dozen feature upgrades to both its kiosk and web management software; adds the Gen3c Kiosk to product line, QuickCharge capability, multilingual, SMS receipts and more. Maintains 99.99% uptime for both kiosks and software. •2013: 365 is recognized as a Michigan Fast 50 company based on success and revenue growth. Launches the new 365 Gen3 kiosk as a companion to existing portfolio along with multiple payroll deduct and stored value account options. Became the first provider to achieve full PA-DSS certification. 365 moves again to a permanent office and manufacturing facility. Maintains 99.99% uptime for both kiosks and software. •2012: 365’s newly launched Gen2 Kiosk wins the NAMA innovation award; company moves again to accommodate ever growing staff base. Maintains 99% uptime for both kiosks and software. •2011: 365 secures significant funding, and begins large scale roll out to the industry’s largest vending operator. Also, secures new office space to accommodate growth. •2010: 365 complements its industry first RFID system with a barcode only and full Cash-Coin kiosk. •2009: Business operations commenced. •2008: Initial Business Plan and market testing for an RFID based self-checkout system begins.

XanEdu

Series B in 2013
XanEdu is helping institutions change the course of learning and instruction with innovative solutions for creating, delivering, and managing course materials. They help educators and learners save money, improve efficiency, collaborate, engage more with content, and improve learning outcomes. XanEducourse materials, including CoursePacks, textbooks and lab manuals, are 100 percent copyright compliant and accessible on iPad and Android tablets.

LYNX Network Group

Debt Financing in 2013
LYNX Network Group was organized in June of 2003 by Gerald Philipp, Gregg Rutgers and Chris Barber each with a varied background in telecommunications dating to the early 1990s. With an advanced understanding of the industry, they quickly climbed to the top of the Ameritech (Midwest RBOC) Distributor program selling a very unique blend of solutions to a fast growing and still maturing voice communications market. In the mid 1990s they focused on an emerging trend that took them into the data aspect of telecommunications. Individually, they participated in the internet boom by providing data services to the growing ISP market. Over this period of rapid growth they were able to develop key relationships while maintaining a keen sense for emerging trends in telecommunications. These relationships with colleagues and customers and the ability to recognize new directions within the industry brought them together to form LYNX.

IDV Solutions

Series B in 2012
IDV Solutions helps organizations take command of operational risk through enterprise risk visualization (ERV) software that alerts organizations about risks and provides tools to quickly assess and take action to minimize the impact of a risk event. Its Visual Command Center® software is an enterprise platform for risk awareness and response used in organizational functions such as business continuity, security, supply chain and operations to mitigate or eliminate the impact of risk events.

Relume Technologies

Debt Financing in 2012
Relume manufactures highly efficient, cost-effective LED lighting products based on its patented Silver Circuitry thermal management technology. Incorporated in 1994 as an LED research and development company, Relume quickly became a leading innovator by recognizing and responding to the critical need for advanced thermal management to accompany the strides being made in LED technology. Relume has successfully demonstrated how LED technology can be adapted to replace traditional lighting, particularly in safety critical applications. Relume has developed a number of prototype lighting systems related to covert military communications, mobile hospital and command shelters and LED vehicle lighting systems.

FutureNet Group

Debt Financing in 2012
FutureNet Group (FNG) is a Detroit, Michigan based energy and Environmental, Construction, Technology, and Security company that provides infrastructure improvement and protection through innovative technologies.

Relume Technologies

Series D in 2012
Relume manufactures highly efficient, cost-effective LED lighting products based on its patented Silver Circuitry thermal management technology. Incorporated in 1994 as an LED research and development company, Relume quickly became a leading innovator by recognizing and responding to the critical need for advanced thermal management to accompany the strides being made in LED technology. Relume has successfully demonstrated how LED technology can be adapted to replace traditional lighting, particularly in safety critical applications. Relume has developed a number of prototype lighting systems related to covert military communications, mobile hospital and command shelters and LED vehicle lighting systems.

LYNX Network Group

Debt Financing in 2011
LYNX Network Group was organized in June of 2003 by Gerald Philipp, Gregg Rutgers and Chris Barber each with a varied background in telecommunications dating to the early 1990s. With an advanced understanding of the industry, they quickly climbed to the top of the Ameritech (Midwest RBOC) Distributor program selling a very unique blend of solutions to a fast growing and still maturing voice communications market. In the mid 1990s they focused on an emerging trend that took them into the data aspect of telecommunications. Individually, they participated in the internet boom by providing data services to the growing ISP market. Over this period of rapid growth they were able to develop key relationships while maintaining a keen sense for emerging trends in telecommunications. These relationships with colleagues and customers and the ability to recognize new directions within the industry brought them together to form LYNX.

LYNX Network Group

Debt Financing in 2011
LYNX Network Group was organized in June of 2003 by Gerald Philipp, Gregg Rutgers and Chris Barber each with a varied background in telecommunications dating to the early 1990s. With an advanced understanding of the industry, they quickly climbed to the top of the Ameritech (Midwest RBOC) Distributor program selling a very unique blend of solutions to a fast growing and still maturing voice communications market. In the mid 1990s they focused on an emerging trend that took them into the data aspect of telecommunications. Individually, they participated in the internet boom by providing data services to the growing ISP market. Over this period of rapid growth they were able to develop key relationships while maintaining a keen sense for emerging trends in telecommunications. These relationships with colleagues and customers and the ability to recognize new directions within the industry brought them together to form LYNX.

IDV Solutions

Series A in 2010
IDV Solutions helps organizations take command of operational risk through enterprise risk visualization (ERV) software that alerts organizations about risks and provides tools to quickly assess and take action to minimize the impact of a risk event. Its Visual Command Center® software is an enterprise platform for risk awareness and response used in organizational functions such as business continuity, security, supply chain and operations to mitigate or eliminate the impact of risk events.

Pump Engineering

Series A in 2008
Pump Engineering is an energy company. The company's line of business includes the wholesale distribution of industrial machinery and equipment. Pump Engineering was founded in 1986 and is headquartered in New Boston, Michigan.

Janeeva

Venture Round in 2007
Janeeva provides the most comprehensive set of software to both users and providers of outsourcing services for Outsourcing Relationship Management (ORM). The Janeeva Assurance family of products provides a one-stop shop for governance activities of outsourced operations. With Janeeva Assurance, governance groups, providers and internal customers know exactly where to go to arrange for additional resources, raise or manage an issue, track SLAs, or compare performance across multiple providers. The transparency that can be achieved with Janeeva Assurance and the institutional memory it creates, increases efficiency of interactions, promotes trust and minimizes missed opportunities. And the wealth of data collected by Janeeva Assurance can be mined to identify trends, process bottlenecks and best practices.

Accuri Cytometers

Series A in 2005
Accuri Cytometers was founded to address a compelling need: life scientists love the rapid cell-by-cell analysis capability of flow cytometers, but too few have a flow cytometer in their lab. The barriers for most researchers include cost of the instrument, complexity of the software, effort required for maintenance, and the large amount of bench space required for the instrument. As a result, the company is looking to develop affordable and robust cytometers.