Plymouth Growth

Plymouth Growth is a private equity and venture capital firm based in Ann Arbor, Michigan, that focuses on growth-stage investments in B2B software and technology companies located primarily in the Midwest. Established in 2002, Plymouth Growth targets companies with revenues between $3 million and $8 million that have proven business models and strong management teams. The firm emphasizes the importance of both metrics and the people behind the business, seeking partnerships with entrepreneurs who have demonstrated resourcefulness and capability. Plymouth Growth operates its fourth fund, which is dedicated to investing in the business product, service, and software sectors. With a team that possesses extensive experience as operators, advisors, and investors, Plymouth Growth aims to foster smart, sustainable growth for its portfolio companies.

Evan Ufer

Partner

Past deals in Wisconsin

PegEx

Series B in 2018
PegEx, Inc. provides comprehensive environmental services tailored for small and medium-sized businesses across the United States. The company specializes in various sustainability solutions, addressing the environmental and energy challenges faced by industries such as retail, food service, hospitality, and government entities. PegEx offers a wide range of services, including waste disposal and recycling, used oil collection, and specialized waste management for pharmaceuticals, dental operations, and hazardous materials. The company also conducts mold and soil remediation and provides documentation and certification services. Utilizing its advanced, cloud-based PegEx Platform, PegEx enhances productivity, mitigates risks, and streamlines operations for waste management companies. Founded in 2012 and headquartered in Fitchburg, Wisconsin, PegEx is dedicated to managing hazardous waste data and processes efficiently.

Montage

Series D in 2017
Montage Talent, Inc. specializes in providing live and on-demand voice and video interviewing solutions tailored for large enterprises, healthcare sectors, and staffing and recruitment process outsourcing firms. Established in 2007 and based in Delafield, Wisconsin, the company was previously known as Expressume, Inc. and adopted its current name in 2001. Montage serves a diverse clientele, including numerous Fortune 500 companies, by delivering a modern hiring experience that combines advanced technology with personalized service. As a pioneer in purpose-built video interviewing, Montage's proprietary platform is designed for reliability, scalability, compliance, and security, ensuring it meets enterprise demands. The company emphasizes innovation driven by market needs and data, aiming to enhance the efficiency and predictability of talent acquisition. Additionally, Montage is dedicated to fostering long-term client relationships and providing exceptional support at every stage of the hiring process.

InContext Solutions

Series F in 2016
InContext Solutions, Inc. specializes in mixed and virtual reality solutions aimed at optimizing retail experiences. The company offers ShopperMX, a web-based simulation software that enables manufacturers and retailers to collaboratively ideate, evaluate, and implement various merchandising and display strategies within a virtual store environment. By providing digital content, virtual simulations, insights, and analytics, InContext Solutions assists clients in understanding shopper behavior and refining their retail strategies across various industries, including consumer packaged goods, apparel, and food service. Founded in 2008 and headquartered in Chicago, Illinois, with additional operations in the United Kingdom and several locations across the United States, the company facilitates substantial cost savings for clients by allowing them to test ideas in a virtual setting rather than in physical stores. This innovative approach equips businesses with the necessary data and insights to make informed decisions, enhancing their confidence in developing successful in-store concepts.

InContext Solutions

Series D in 2014
InContext Solutions, Inc. specializes in mixed and virtual reality solutions aimed at optimizing retail experiences. The company offers ShopperMX, a web-based simulation software that enables manufacturers and retailers to collaboratively ideate, evaluate, and implement various merchandising and display strategies within a virtual store environment. By providing digital content, virtual simulations, insights, and analytics, InContext Solutions assists clients in understanding shopper behavior and refining their retail strategies across various industries, including consumer packaged goods, apparel, and food service. Founded in 2008 and headquartered in Chicago, Illinois, with additional operations in the United Kingdom and several locations across the United States, the company facilitates substantial cost savings for clients by allowing them to test ideas in a virtual setting rather than in physical stores. This innovative approach equips businesses with the necessary data and insights to make informed decisions, enhancing their confidence in developing successful in-store concepts.

InContext Solutions

Series C in 2013
InContext Solutions, Inc. specializes in mixed and virtual reality solutions aimed at optimizing retail experiences. The company offers ShopperMX, a web-based simulation software that enables manufacturers and retailers to collaboratively ideate, evaluate, and implement various merchandising and display strategies within a virtual store environment. By providing digital content, virtual simulations, insights, and analytics, InContext Solutions assists clients in understanding shopper behavior and refining their retail strategies across various industries, including consumer packaged goods, apparel, and food service. Founded in 2008 and headquartered in Chicago, Illinois, with additional operations in the United Kingdom and several locations across the United States, the company facilitates substantial cost savings for clients by allowing them to test ideas in a virtual setting rather than in physical stores. This innovative approach equips businesses with the necessary data and insights to make informed decisions, enhancing their confidence in developing successful in-store concepts.
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