Secoo is a luxury products and services platform based in China, facilitating global trade between buyers and suppliers through both online and offline channels. The company operates an online retail platform and experience centers in key cities such as Beijing, Shanghai, Chengdu, and others, as well as in Malaysia. Secoo collaborates with renowned brand boutiques, allowing customers to pick up products ordered online at physical locations. The majority of its revenue is derived from its online business, with a significant focus on the Chinese market. Established in 2011, Secoo has built a substantial membership base of 500,000, including over 20,000 VIP members. The company aims to enhance its presence by establishing exhibition centers in major cities, further solidifying its position in the luxury retail sector.
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