Vitamin Shoppe

Vitamin Shoppe, Inc. is a specialty retailer and contract manufacturer of nutritional products, operating both online and through physical stores in the United States and internationally. Founded in 1977 and headquartered in Secaucus, New Jersey, the company has grown to include approximately 750 retail locations, including franchise stores. Vitamin Shoppe specializes in a wide range of health and wellness products, offering vitamins, minerals, herbs, specialty supplements, and sports nutrition items from about 900 brands. Its own brands include The Vitamin Shoppe, BodyTech, True Athlete, and others, alongside well-known national brands like Optimum Nutrition and Garden of Life. The company also provides custom manufacturing and private labeling services, catering to diverse customer needs. In addition to its retail operations, Vitamin Shoppe has expanded its presence to countries such as Canada, Panama, and India.

Lee Wright

CEO

2 past transactions

FDC Vitamins

Acquisition in 2014
The FDC line of vitamins and nutritional supplements offers a simple plan: Create quality supplements, offer them at a fair price, and build customer loyalty through confidence and value-added service.

Super Supplements

Acquisition in 2012
Super Supplements is a health and wellness retailer based in the Pacific Northwest, specializing in a diverse range of products. The company offers an extensive selection of vitamins, minerals, and supplements, as well as natural products that cater to various health needs. In addition to dietary supplements, Super Supplements provides beauty and personal care items, herbal and homeopathic remedies, healthy drinks, teas, and natural health products for pets. By focusing on quality and a broad product range, Super Supplements aims to support the health and wellness of its customers.
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