Rocket Fuel

Rocket Fuel Inc. is a technology company specializing in digital advertising solutions, operating primarily in North America and Europe. Founded in 2008 and headquartered in Redwood City, California, the company utilizes artificial intelligence and big data to enhance programmatic media-buying across various channels, including web, mobile, video, and social media. Its demand side platform (DSP) is designed for real-time optimization, allowing marketers to implement automated advertising campaigns that align with both brand and direct response objectives. Additionally, Rocket Fuel offers a data management platform that enables users to analyze and segment audience data, enhancing customer relationship management and marketing strategies. The company's comprehensive digital marketing hub integrates predictive analytics, site optimization, and multi-modal advertising capabilities, allowing agencies and advertisers to deliver personalized consumer interactions. Rocket Fuel Inc. markets its solutions through direct sales teams and partnerships with resellers, enhancing its reach within the advertising ecosystem. As of September 2017, Rocket Fuel operates as a subsidiary of Sizmek Inc.