Rocket Fuel

Rocket Fuel Inc. is a technology company that specializes in digital advertising solutions across various global markets, including North America and Europe. Founded in 2008 and headquartered in Redwood City, California, the company utilizes an artificial intelligence-driven demand side platform (DSP) that optimizes real-time advertising campaigns by leveraging big data and extensive computational resources. This technology enables marketers to achieve both brand and direct-response objectives through programmatic media buying across web, mobile, video, and social channels. Additionally, Rocket Fuel offers a data management platform that allows marketers to manage and analyze their audience data for various marketing initiatives. Their suite of services includes predictive analytics and a multi-modal advertising optimization platform, which together enhance the effectiveness of marketing efforts. Rocket Fuel markets its solutions through direct sales teams targeting advertising agencies and advertisers, as well as through partnerships with resellers and channel partners. As of September 2017, Rocket Fuel operates as a subsidiary of Sizmek Inc.