Vidyard

Vidyard is a video platform based in Kitchener, Ontario, founded in 2011, that enables businesses to enhance communication and drive revenue through online video. The platform offers video hosting, enablement, and analytics, allowing organizations to engage viewers effectively and track their viewing activities. By providing tools for interactive and personalized video experiences, Vidyard helps businesses transform their video content strategies and convert viewers into customers. Prominent global companies, including Honeywell, McKesson, Lenovo, LinkedIn, and Citibank, utilize Vidyard to optimize their video marketing efforts.

Devon Galloway

Co-Founder, CTO and Board Member

1 past transactions

Switch Merge

Acquisition in 2015
Switch Merge is a video marketing platform that specializes in delivering personalized video content to target audiences by leveraging data from customer relationship management (CRM) and marketing automation platforms (MAP). The platform enables sales and marketing organizations to utilize customer intelligence to create relevant video messages that enhance engagement and drive higher conversion rates. By integrating seamlessly with various email tools, such as Salesforce, HubSpot, and Outlook, Switch Merge allows users to embed personalized video splash screens into their communications. Additionally, the platform provides key analytics that help organizations track the effectiveness of their video campaigns and optimize their sales strategies.
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