Vidyard
Vidyard is a video platform based in Kitchener, Ontario, that enables businesses to enhance their communications and drive revenue through the strategic use of online videos. Founded in 2011, the company goes beyond basic video hosting and management by providing tools that increase viewer engagement, track individual viewing activities, and facilitate actionable insights from video interactions. Vidyard's platform empowers organizations to create interactive and personalized video experiences, helping them to effectively convert viewers into customers. Prominent global companies, including Honeywell, McKesson, Lenovo, LinkedIn, and Citibank, utilize Vidyard to support their video content strategies and enhance their marketing efforts.
Switch Merge
Acquisition in 2015
Switch Merge is a video marketing platform that specializes in delivering personalized video content to target audiences by leveraging data from customer relationship management (CRM) and marketing automation platforms (MAP). The platform enables sales and marketing organizations to utilize customer intelligence to create relevant video messages that enhance engagement and drive higher conversion rates. By integrating seamlessly with various email tools, such as Salesforce, HubSpot, and Outlook, Switch Merge allows users to embed personalized video splash screens into their communications. Additionally, the platform provides key analytics that help organizations track the effectiveness of their video campaigns and optimize their sales strategies.
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