Vidyard
Vidyard is a video platform based in Kitchener, Ontario, that enables businesses to enhance their communications and drive revenue through the strategic use of online videos. Founded in 2011, the company goes beyond basic video hosting and management by providing tools that increase viewer engagement, track individual viewing activities, and facilitate actionable insights from video interactions. Vidyard's platform empowers organizations to create interactive and personalized video experiences, helping them to effectively convert viewers into customers. Prominent global companies, including Honeywell, McKesson, Lenovo, LinkedIn, and Citibank, utilize Vidyard to support their video content strategies and enhance their marketing efforts.
1 past transactions
Switch Merge
Acquisition in 2015
Switch Merge specializes in delivering personalized videos to target audiences using data from Customer Relationship Management (CRM) or Marketing Automation Platforms (MAP). The company's platform enables sales and marketing teams to leverage customer intelligence data to create personally relevant video content that enhances conversion rates. Through Switch Merge, organizations can integrate personalized videos into their existing marketing automation tools and gain key analytics to improve the effectiveness of their sales leads.
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