Team Whistle

Whistle Sports, Inc. is a sports media and entertainment company that creates and distributes engaging content aimed at the digital generation. Incorporated in 2008 and based in New York, with additional offices in London and Los Angeles, Whistle operates as part of a global media entity that includes New Form and Vertical Networks. The company produces a variety of content, including scripted and unscripted shows, podcasts, music, and merchandise, which are available across popular social, audio, and streaming platforms. Whistle focuses on resonating with contemporary audiences through positive and relatable experiences. Additionally, it collaborates with brands, sports leagues, and media companies to help them connect with consumers by offering branded content and advertisements, thereby enhancing engagement across the content ecosystem.

Scott Singer

Executive Vice President, Strategy, Partnerships and Corporate Development

4 past transactions

Tiny Horse

Acquisition in 2020
Tiny Horse, LLC is a boutique agency based in Los Angeles, California, with additional offices in Charlotte, North Carolina, and Miami, Florida. Founded in 2012, Tiny Horse specializes in digital production and marketing services tailored for brands, shows, networks, and studios. The company focuses on creating, amplifying, and distributing engaging content across various platforms, including streaming, linear, and social media channels. Its offerings encompass strategic consultation, media planning and optimization, production, creative development, distribution, data and analytics, and talent management integration. By embedding custom teams, Tiny Horse aids clients in navigating the complexities of digital production and advertising, ultimately helping them grow their audiences and build trust with consumers. Since May 2020, Tiny Horse has operated as a subsidiary of Whistle Sports, Inc.

Vertical Networks

Acquisition in 2019
Vertical Networks is a content creation studio based in Venice, California, that specializes in mobile-first shows and channels. Founded in 2015, the company focuses on producing daily editorial and video properties tailored for mobile consumption. As of October 2019, Vertical Networks operates as a subsidiary of Whistle Sports Inc.

New Form

Acquisition in 2019
New Form Distribution, Inc. is a digital entertainment studio based in Los Angeles, California, founded in 2014. It focuses on developing and producing original series and digital content, aiming to redefine storytelling for contemporary audiences. The studio specializes in creating cinematic narratives tailored for digital platforms, allowing creators to explore diverse narratives beyond traditional formats. New Form operates as a subsidiary of Whistle Sports Inc. and is led by Chief Creative Officer Kathleen Grace. The company represents an independent venture that includes notable figures such as Brian Grazer, Ron Howard, and others, committed to innovating the landscape of digital storytelling.

The Lacrosse Network

Acquisition in 2014
The Lacrosse Network is an online community that enables lacrosse enthusiasts to connect and share information. It also provides video production and live broadcast services. It was launched in 2011 and is operated from Los Angeles, California.
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