Wpromote

Wpromote is a prominent online marketing firm based in El Segundo, California, founded in 2001 by Michael Mothner. The company specializes in providing a wide range of digital marketing services, including search engine optimization, content marketing, email marketing, and conversion rate optimization. Wpromote serves a diverse clientele, from Fortune 500 companies to small startups, helping them enhance their online presence and achieve transformative growth. By employing proprietary technology and a profit-driven marketing approach, Wpromote focuses on increasing customer lifetime value and enabling clients to compete effectively in the digital landscape. Notable clients include major brands such as Bayer HealthCare, Toyota, and Verizon, reflecting the company's expertise and commitment to delivering results.

Paul Rappoport

President

Pierre Le Veaux

SVP Head of Private Equity Partnerships

Past deals in Search Engine Optimization

DemandWave

Acquisition in 2017
DemandWave is a full-service B2B digital marketing agency that specializes in search engine optimization (SEO), pay-per-click (PPC) campaign management, and social media marketing (SMM). Founded in 2004 and based in the San Francisco Bay Area, the agency focuses on enhancing clients' online visibility and maximizing return on investment through an integrated marketing approach. DemandWave offers a comprehensive range of services designed to drive quality traffic to clients' websites, improve conversion rates, and establish a strong social media presence. Their expertise in selecting profitable keywords for PPC ads and creating engaging content supports businesses in generating sales-qualified leads and revenue growth. The agency is committed to delivering measurable results by improving both the quantity and quality of website visitors.

Prime Visibility

Acquisition in 2017
Prime Visibility is a boutique digital marketing agency that specializes in performance-driven services, primarily focusing on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The agency offers a range of integrated online marketing solutions, including pay-per-click advertising, email marketing, and conversion tracking, tailored to meet individual client needs. As of March 31, 2016, Prime Visibility generated estimated revenues of around $22 million, with adjusted EBITDA of approximately $1.3 million, reflecting a decline from the previous year's figures. The company has faced challenges in a consolidating industry, where the market has increasingly favored larger providers with broader capabilities across various sectors and regions. Despite these challenges, Prime Visibility continues to deliver specialized marketing services through structured agreements such as Insertion Orders or statements of work.

Standing Dog

Acquisition in 2016
Standing Dog is a digital marketing agency based in Dallas, Texas. The agency specializes in a range of services designed to enhance online presence and effectiveness. Its offerings include digital strategy development, search engine optimization, pay-per-click advertising, online media placement, and social media marketing. Through these services, Standing Dog aims to help clients improve their visibility and engagement in the digital landscape.
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