PerformLine
PerformLine is a SaaS platform that specializes in sales and marketing compliance, catering to a diverse range of industries, including banking, fintech, mortgage lending, and technology. The platform offers an end-to-end solution for compliance teams, enabling them to review documents before publication and monitor live consumer interactions across various channels such as the web, social media, calls, messaging, and emails. By providing automated compliance systems, PerformLine helps enterprises mitigate regulatory risks and ensure brand safety. Its tools and insights allow companies to efficiently manage compliance activities, thereby saving time and reducing costs while enhancing oversight across all consumer interaction points.
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2 past transactions
LashBack
Acquisition in 2022
LashBack is a leading provider of email compliance and marketing intelligence, specializing in tools and services that assist brands, agencies, and advertising networks. The company holds patents for its proprietary data and technology, which are designed to protect clients' interests, ensure compliance, and evaluate partnerships. LashBack's platform offers a suite of services, including monitoring, reporting, competitive intelligence, and brand protection, enabling customers to enhance their marketing strategies while safeguarding their operations. By focusing on compliance and security, LashBack aims to empower digital marketers to navigate the complexities of the advertising landscape effectively.
Silverback Social
Acquisition in 2017
Silverback Social is a digital marketing agency that specializes in helping brands engage with their customers through social media. The company offers a range of services, including strategy development, social publishing, viral programming, influencer activation, and social consulting. By leveraging its expertise in media buying and reporting, Silverback Social enables businesses to connect their brands with influential figures and content creators, thereby enhancing their visibility and relevance in the digital landscape. The agency focuses on creating impactful social media campaigns that resonate with audiences and drive engagement.
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