Unbounce

Unbounce is a provider of conversion optimization tools aimed at helping small and mid-size businesses enhance their online marketing efforts. The company operates a user-friendly landing page platform that features a drag-and-drop builder, enabling users to create and publish customized landing pages without the need for coding expertise. This functionality enhances website and campaign conversions, allowing marketers to effectively turn visitors into leads, sales, and customers. By empowering businesses with these tools, Unbounce contributes to increased marketing confidence and drives overall growth for its clients.

Rick Perreault

Co-Founder, Board Chair and CEO

3 past transactions

LeadsRx

Acquisition in 2022
LeadsRx is a marketing analytics company that specializes in multi-touch attribution for both enterprises and marketing agencies. Its cloud-based software platform enables B2B and B2C businesses to effectively measure the performance of their marketing channels. By providing insights into how each advertising channel contributes to revenue generation and customer acquisition, LeadsRx helps marketers optimize their strategies. The platform captures customer journey analytics and establishes valuable benchmarks, allowing brands to enhance customer relationships and improve overall marketing effectiveness. Through its impartial approach, LeadsRx positions itself as a critical tool for organizations looking to understand and enhance their marketing performance.

Snazzy AI

Acquisition in 2021
Snazzy AI is a developer of artificial intelligence-based software focused on content creation. The company's platform simplifies the process of generating human-quality, scalable content in just minutes. Users can create various marketing materials, including landing pages, Google Ads, and taglines, through a user-friendly interface that requires only a few clicks. By offering a diverse set of templates, Snazzy AI aims to eliminate writer's block and streamline the content generation process for a wide range of users, from entrepreneurs of startups to marketing leaders at established brands.

Rooster Engagement Tools

Acquisition in 2015
Rooster Engagement Tools is a Vancouver-based company that specializes in developing innovative marketing tools aimed at online marketers, SaaS companies, and ecommerce businesses. The company focuses on enhancing conversion rates through its exit-intent technology, which effectively captures abandoning visitors and transforms them into leads, sales, and signups. By offering solutions that facilitate the creation of targeted marketing strategies and campaigns, Rooster Engagement Tools aims to empower its clients to achieve greater sales and engagement in the competitive digital landscape. As a subsidiary of Unbounce Marketing Solutions Inc. since June 2015, Rooster Engagement Tools continues to refine its offerings to better serve the needs of marketers in the online space.
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