Unbounce

Unbounce is a provider of conversion optimization tools aimed at helping small and mid-size businesses enhance their online marketing efforts. The company operates a user-friendly landing page platform that features a drag-and-drop builder, enabling users to create and publish customized landing pages without the need for coding expertise. This functionality enhances website and campaign conversions, allowing marketers to effectively turn visitors into leads, sales, and customers. By empowering businesses with these tools, Unbounce contributes to increased marketing confidence and drives overall growth for its clients.

Rick Perreault

Co-Founder, Board Chair and CEO

3 past transactions

LeadsRx

Acquisition in 2022
LeadsRx is a marketing analytics platform that specializes in multi-touch attribution for both enterprises and marketing agencies. The platform enables B2B and B2C businesses to measure the effectiveness of their advertising channels in driving revenue and customer acquisition. By providing cloud-based software and services, LeadsRx captures customer journey analytics and offers valuable benchmarks. This helps brands enhance their marketing performance, deepen customer relationships, and ultimately foster business growth by prioritizing the customer experience.

Snazzy AI

Acquisition in 2021
Snazzy AI is a developer of artificial intelligence-based software focused on simplifying content creation for brands. The platform allows users to generate human-quality, scalable content in minutes through a user-friendly interface and a variety of templates. By enabling the creation of landing pages, Google Ads, and taglines with just a few clicks, Snazzy AI aims to eliminate writer's block and streamline the writing process. Its services cater to a diverse clientele, ranging from entrepreneurs at startups to marketing leaders at established companies, making the task of producing compelling content more efficient and accessible.

Rooster Engagement Tools

Acquisition in 2015
Rooster Engagement Tools, based in Vancouver, Canada, specializes in developing tools aimed at online marketers, SaaS companies, and e-commerce businesses. The company focuses on providing innovative solutions, including exit-intent technology, which is designed to convert abandoning website visitors into leads, sales, and signups. By offering products that empower marketing organizations to create effective strategies and deliver targeted messages, Rooster Engagement Tools plays a significant role in helping businesses enhance their online engagement and drive revenue growth. As of June 2015, Rooster operates as a subsidiary of Unbounce Marketing Solutions Inc.
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