Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.