Fire & Flower Holdings

Fire & Flower Holdings Corp., established in 2017 and headquartered in Edmonton, Alberta, operates as an independent retailer specializing in adult-use cannabis products. The company's primary focus is the Canadian market, with aspirations for international expansion. Fire & Flower distinguishes itself by providing consumers with educational guidance to navigate the complex world of cannabis through its retail stores and the Hifyrea digital platform, which facilitates product connections. Its business model comprises three segments: Retail, Wholesale and Logistics, and Digital Platform, with the majority of revenue generated from its retail operations.

Chris Bolivar

Executive Vice President

2 past transactions

Pineapple Express Delivery

Acquisition in 2021
Pineapple Express Delivery operates as a prominent player in the cannabis industry, providing nationwide delivery services for both medical and recreational cannabis across Canada. In addition to its delivery services, the company, through its subsidiaries, serves as an incubator for early-stage ventures and startups within the cannabis sector, offering them essential funding, mentoring, and training. Pineapple Express Delivery is also involved in legal cannabis retail, owning and managing various retail cannabis ventures, thereby contributing to the growth and development of the cannabis market in Canada.

Friendly Stranger

Acquisition in 2020
Friendly Stranger operates a cannabis culture shop based in Toronto, Canada, that has been serving the community since 1994. The company specializes in a wide range of cannabis-related products, including vaporizers, pipes, bongs, rigs, dab tools, grinders, rolling papers, and cleaning supplies. In addition to its physical storefronts, Friendly Stranger also offers an online shopping experience, making its products accessible to a broader audience. The business emphasizes a positive environment that fosters unity, advocacy, and acceptance within the cannabis community, positioning itself as more than just a retail store but as a hub for cannabis culture and activism.
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