Fire & Flower Holdings
Fire & Flower is an independent adult-use cannabis retailer operating in the Canadian market, with aspirations for international expansion. The company aims to simplify the cannabis purchasing experience by providing education and curated product selections. Fire & Flower employs knowledgeable staff, referred to as Cannistas, who offer insights and advice tailored to individual consumer needs. The business encompasses three main segments: Retail, Wholesale and Logistics, and a Digital Platform known as Hifyrea, which connects consumers with cannabis products. The majority of the company’s revenue is generated through its retail segment, highlighting its commitment to delivering a knowledgeable and accessible shopping experience for cannabis consumers.
Friendly Stranger operates a cannabis culture shop based in Toronto, Canada, and was founded in 1994. The company specializes in a wide range of cannabis-related products, including vaporizers, bongs, pipes, grinders, and cleaning supplies, as well as accessories such as lighters and scales. In addition to its physical stores, Friendly Stranger also offers products through its online platform. The business is committed to fostering a positive cannabis culture that emphasizes activism, community, and acceptance, positioning itself as more than just a retail space but as a welcoming environment for individuals who share a passion for cannabis culture.
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