Fire & Flower Holdings
Fire & Flower Holdings Corp., established in 2017 and headquartered in Edmonton, Alberta, operates as an independent retailer specializing in adult-use cannabis products. The company's primary focus is the Canadian market, with aspirations for international expansion. Fire & Flower distinguishes itself by providing consumers with educational guidance to navigate the complex world of cannabis through its retail stores and the Hifyrea digital platform, which facilitates product connections. Its business model comprises three segments: Retail, Wholesale and Logistics, and Digital Platform, with the majority of revenue generated from its retail operations.
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