Simpli.fi

Simpli.fi provides programmatic advertising solutions and workflow software for media teams, agencies, and brands. The platform enables targeted, data-driven campaigns across CTV, mobile, display, and other media, delivering performance across budgets and handling a high volume of activity with thousands of advertisers and campaigns each month. It combines programmatic advertising with agency management capabilities and uses unstructured data to unlock value from real-time bidding exchanges, enabling targeting, bidding, optimization, and reporting at the data-element level to improve efficiency and effectiveness in media buying.

Evan Kolter

CFO

3 past transactions

Bidtellect

Acquisition in 2023
Bidtellect, Inc. is a digital advertising company based in Delray Beach, Florida, that specializes in delivering sponsored and native content across various websites and applications. Founded in 2011, the company operates a paid content distribution platform designed for marketers to execute native advertising campaigns in multiple formats, including text, images, and video. By focusing on context-first optimization and high-quality programmatic solutions, Bidtellect helps brands and agencies enhance their marketing strategies and foster meaningful connections with consumers. The company is known for its cookie-free solutions, reflecting its commitment to adapting to the evolving digital landscape.

CoreMedia Systems

Acquisition in 2022
CoreMedia Systems is a leading provider of media management and response analytics software tailored for advertising agencies and marketers. The company specializes in enabling informed planning and buying decisions across various media channels, including linear TV, connected TV, radio, and print. By partnering with prominent agencies and industry providers, CoreMedia develops comprehensive market services that streamline access to vital partners and data. This focus allows media buyers and planners to concentrate on achieving optimal results in their campaigns.

Advantage Sofware

Acquisition in 2021
Advantage Software is a software company that has successfully turned a passion into a profession. They are very well qualified to serve you now and well into the future. Advantage Software provides a suite of products with features you need to monitor and improve productivity and increase profitability. Advantage is perfect for full-service advertising agencies of all sizes, creative and production shops, public relations, and marketing firms.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.