Simpli.fi

Simpli.fi is a prominent advertising success platform that specializes in programmatic advertising solutions and workflow software for media teams, agencies, and brands. The company serves over 2,000 clients, enabling them to enhance the relevance and effectiveness of their advertising efforts across various media types, including connected TV, mobile, and display. Simpli.fi's platform leverages unstructured data to facilitate real-time bidding, allowing advertisers to target, bid, optimize, and report at a granular level. This capability supports organizations in executing campaigns more efficiently and effectively, with the platform handling over 140,000 campaigns monthly for approximately 30,000 advertisers. The company is backed by notable private equity firms, which underscores its position in the digital advertising landscape.

Evan Kolter

CFO

3 past transactions

Bidtellect

Acquisition in 2023
Bidtellect, Inc. operates a digital advertising platform that focuses on delivering sponsored and native content to third-party websites and applications. Founded in 2011 and headquartered in Delray Beach, Florida, Bidtellect provides a paid content distribution platform that allows marketers to run native advertising campaigns across various formats and devices, including text, images, and video. The platform is designed to help companies, agencies, and brands connect with consumers through effective storytelling and context-first optimization. Bidtellect emphasizes high-quality programmatic solutions and cookie-free strategies to enhance marketing effectiveness. As of May 2015, the company functions as a subsidiary of Flippa, L.L.C.

CoreMedia Systems

Acquisition in 2022
CoreMedia Systems specializes in providing media management and response analytics software tailored for advertising agencies and marketers. The company focuses on enhancing informed planning and purchasing decisions across various mediums, including linear TV, connected TV (CTV), radio, and print. By partnering with leading agencies and industry providers, CoreMedia enables media buyers and planners to effectively access essential data and resources. This collaboration allows clients to concentrate more on achieving results while leveraging CoreMedia's advanced tools for direct and brand response analytics.

Advantage Sofware

Acquisition in 2021
Advantage Software is a software company that has successfully turned a passion into a profession. They are very well qualified to serve you now and well into the future. Advantage Software provides a suite of products with features you need to monitor and improve productivity and increase profitability. Advantage is perfect for full-service advertising agencies of all sizes, creative and production shops, public relations, and marketing firms.
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