Sonoma Brands

Sonoma Brands is a food incubator and venture capital firm specializing in investments in growth equity and early stage companies. The firm typically invests in companies operating in consumer products. It prefers to invest in small to mid-sized companies. The firm also designs and develops its own brands. Sonoma Brands was founded in January 2015 and is based in Sonoma, California.
SA

Shahir Amin

Principal

JH

Jens Hoj

Partner

BJ

Ben Jang

Associate

Kevin Murphy

MD

Brian Nicholson

MD

JR

Joshua Rombach

Senior Associate

Jon Sebastiani

Founder and Managing Partner

JW

John Wilson

Senior Associate

JW

Jeff Woods

CFO

27 past transactions

Mixlab, Inc.

Series A in 2021
Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them.

Mixlab, Inc.

Series A in 2021
Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them.

KRAVE Jerky

Private Equity Round in 2020
Krave Pure Foods, Inc. produces and sells culinary-style meat and poultry snacks. Its products include gourmet meat cuts and high-protein snacks; meat bars; and beef, turkey, and pork sticks. The company markets its products through retail stores, as well as online in the United States and Canada. Krave Pure Foods, Inc. was formerly known as Krave Pure Eats, Inc. and changed its name to Krave Pure Foods, Inc. in June 2011. The company was founded in 2009 and is based in Sonoma, California.

Manual

Series A in 2021
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner. We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.

Versed

Series A in 2019
Versed is a cosmetic company that offers a clean skincare brand in retail and direct-to-consumer channels. The company combines community-powered development with retail know-how to incubate and scale the next generation of vertical beauty brands. They offer affordably priced, clean skincare brands in retail and direct-to-consumer channels. Versed was founded in 2018 and is based in West Hollywood, California, United States.

Peckish, LLC

Venture Round in 2017
Peckish, LLC produces boiled egg snacking products. It offers “peck pack” that features boiled organic eggs paired with crispy dips. The company was incorporated in 2017 and is based in Sonoma, California. As of December 17, 2020, Peckish, LLC operates as a subsidiary of Egg Innovations, LLC.

Versed

Series A in 2019
Versed is a cosmetic company that offers a clean skincare brand in retail and direct-to-consumer channels. The company combines community-powered development with retail know-how to incubate and scale the next generation of vertical beauty brands. They offer affordably priced, clean skincare brands in retail and direct-to-consumer channels. Versed was founded in 2018 and is based in West Hollywood, California, United States.
Vintage Wine Estates is a privately held wine company owned by a group of vintner families with deep roots in the wine business. The families own a collection of winery estates and brands including Clos Pegase Winery, Cosentino Winery, Girard Winery, B.R. Cohn Winery, Swanson Vineyards, Viansa Sonoma, Windsor Vineyards, Cameron Hughes, Firesteed, Cartlidge & Browne, Sonoma Coast Vineyards, Middle Sister, Tall Dark Stranger, Pro-mis-Q-ous, Monogamy, Girl & Dragon, Purple Cowboy and a number of exclusive wine brands.

Guayaki Yerba Mate, SPC

Series B in 2017
Guayaki Yerba Mate is a retailing services provider that produces organic, fair-trade yerba mate. It has an innovative business model called Market Driven Regeneration in which Guayakí serves as a bridge linking consumer purchases of healthy yerba mate products in North America with indigenous communities engaged in sustainable agriculture and reforestation projects in Argentina, Paraguay, and Brazil.

Avaline LTD.

Seed Round in 2020
Avaline LTD. owns and operates as an organic wine label. It offers a variety of clean wine in white and rose flavors. The company was incorporated in 2019 and is based in Burbank, California.

Avaline LTD.

Seed Round in 2020
Avaline LTD. owns and operates as an organic wine label. It offers a variety of clean wine in white and rose flavors. The company was incorporated in 2019 and is based in Burbank, California.

Chefs Cut Real Jerky

Private Equity Round in 2020
The quality and taste of your favorite steakhouse, in a bag. Chef's Cut is a high-protein, low-fat snack that's a cut above.

True Botanicals, Inc.

Series A in 2018
True Botanicals, Inc. manufactures and sells nontoxic skincare and personal care products. The company's products include cleansers, mists, toners, face oils, serums, sunscreens, eye treatments, body wash, body lotion, shampoo, and hair conditioner. The company's portfolio of services includes learning about the user’s skin, lifestyle, and routines; recommending a set of products and personalized routines based on the user’s skincare profile; and providing ongoing support. It sells its products through store, as well as online. The company was founded in 2014 and is based in San Francisco, California.

Yumble

Series A in 2018
Yumble is a weekly subscription that delivers healthy, delicious and fully cooked meals specifically designed for kids. The company aims to make mealtime stress-free for parents and super fun for kids. Currently, they offer plenty of options for dinner, lunch, breakfast, and snacks. Founded in 2016, the company is headquartered in New York, New York, United States.

HUM Nutrition Inc

Series B in 2019
HUM is an LA based start-up with one mission: to make you look great and feel even greater. Hum's online platform connects consumers with Nutrition experts and cutting edge products. The company’s profiling methodology and line of vitamins have been developed with leading researchers in nutrition and are widely popular within the nutritionist community.

Yumble

Series A in 2018
Yumble is a weekly subscription that delivers healthy, delicious and fully cooked meals specifically designed for kids. The company aims to make mealtime stress-free for parents and super fun for kids. Currently, they offer plenty of options for dinner, lunch, breakfast, and snacks. Founded in 2016, the company is headquartered in New York, New York, United States.

Beekeeper's Naturals

Series A in 2019
Beekeeper's Naturals Inc. manufactures and retails health products created from beehives. The company was founded in 2015 and is headquartered in Toronto, Ontario, Canada.

Chefs Cut Real Jerky

Acquisition in 2020
The quality and taste of your favorite steakhouse, in a bag. Chef's Cut is a high-protein, low-fat snack that's a cut above.

Milk Bar Inc.

Series B in 2019
milk bar is an American-style bakery founded by award-winning pastry chef Christina Tosi. milk bar focuses on putting a playful spin on familiar home-style desserts and savory snacks such as the Compost Cookie® and Birthday Cake with unfrosted sides.

Dang Foods

Series A in 2016
Dang Foods specializes in wholesale to food distributors and retailers. We can also sell in bulk and can customize products under your brand's name. The company's organic snacks are made from Thai coconut that is sourced, processed, and packaged in the form of chips, enabling customers to avail nutritious snacks at a reasonable rate.

HU Master Holdings, LLC

Series A in 2018
A bit groggy, run-down, and over-caffeinated. Even though they were living a “healthy” lifestyle - no junk food, some exercise, and some label reading - they weren’t really thriving. So Jordan, their co-founder and corporate defector (he didn’t come from the food industry, but he’s in deep now), immersed himself in all things food: the gut-brain connection, systemic inflammation, the impact of certain foods and additives on their health, and where potentially harmful things are hiding in their food supply.

SMASHMALLOW

Venture Round in 2018
SmashMallow is a premium snacking marshmallow made with organic cane sugar and natural ingredients. SmashMallow is a sweet pick-me-up for every-day, anytime-of-day, and it allows a guilt-free indulgence at around 80 calories and less than 1 gram of fat on average per serving. SmashMallow provides consumers an opportunity to enjoy sweet-tooth satisfaction and are the perfect any-time-of-day treats.

True Botanicals, Inc.

Series A in 2018
True Botanicals, Inc. manufactures and sells nontoxic skincare and personal care products. The company's products include cleansers, mists, toners, face oils, serums, sunscreens, eye treatments, body wash, body lotion, shampoo, and hair conditioner. The company's portfolio of services includes learning about the user’s skin, lifestyle, and routines; recommending a set of products and personalized routines based on the user’s skincare profile; and providing ongoing support. It sells its products through store, as well as online. The company was founded in 2014 and is based in San Francisco, California.