Forerunner

Forerunner Ventures is a California-based early-stage venture capital firm established in 2007 that focuses on investing in high-growth, branded consumer companies. The firm targets sectors such as digital commerce, including offline-to-online commerce, social and mobile commerce, and internet marketplaces. With a keen understanding of consumer behavior and brand building, Forerunner identifies and collaborates with ambitious entrepreneurs to create meaningful businesses. The firm typically invests between $250,000 and $500,000 in seed stage and Series A offerings, with the intention of increasing its stake in top-performing companies through subsequent funding rounds. While primarily focused on the Bay Area, Forerunner also considers investment opportunities in New York and Los Angeles, preferring to partner with local investors when companies are based outside its primary geography. Notable past investments include Dollar Shave Club, Warby Parker, and Glossier.

Jason Bornstein

Principal

Alex Brussell

Investor

Kirsten Green

Founder & Managing Partner

Fawzi Itani

Investor

Nicole Johnson

Partner

Eurie Kim

Partner

Jennifer Mariska

Head of Operations and Finance

Brian O'Malley

Managing Partner

Priyanka Suri

Investor

214 past transactions

Eclipse Foods

Series B in 2022
Eclipse Foods manufactures plant-based dairy products that closely mimic the taste, texture, and functionality of traditional animal dairy items, such as ice cream, cream cheese, and sour cream. Founded in 2019 and headquartered in Walnut, California, the company utilizes innovative plant-processing technology to create dairy alternatives that avoid the health, environmental, and welfare issues associated with conventional dairy production. By focusing on delivering high-quality plant-based options, Eclipse Foods aims to provide consumers with healthier choices while preserving the familiar flavors of traditional dairy products.

Kinly

Series A in 2022
Kinly is a diverse financial technology company dedicated to meeting the specific needs of African-Americans and their allies.

Arrived Homes

Series A in 2022
Arrived Homes, LLC is a Seattle-based company founded in 2019 that offers a platform for investing in residential real estate. The company allows individuals to invest in shares of rental homes and vacation properties, enabling them to earn passive income from rent and potential property value appreciation without the responsibilities associated with full homeownership. By providing a user-friendly interface, Arrived Homes helps investors browse available properties and manage their investments, facilitating a pathway to financial independence through real estate.

Duos

Series A in 2022
Duos is a company that focuses on improving the quality of life for older adults by providing a personal assistance platform that promotes independence. Founded in 2020 and based in New York, Duos utilizes technology and community support to help elderly individuals manage various daily tasks, including companionship, transportation, errands, shopping, and nutrition. By fostering long-term, trust-based relationships, the platform enables seniors to engage more fully in their communities and maintain their autonomy while receiving the assistance they need.

Real

Series B in 2022
Real is a mental healthcare platform focused on enhancing mental wellness as a vital aspect of overall wellbeing. The company aims to revolutionize mental health care by developing a member-centered therapy model that is both affordable and effective. Through a combination of digital resources and in-person experiences, Real integrates empathy and design into its approach, providing users with access to research-based therapy tools. This model encourages individuals to reflect on their mental health and take actionable steps towards improvement.

Studio

Series B in 2022
Monthly is an online training and education platform designed to connect with mentors and develop skills. The platform connects users from various fields and domains seeking specific skill sets with mentors online who guide them through text messaging, enabling students, entrepreneurs, and professionals to gain knowledge and develop themselves.

Oura

Venture Round in 2022
Oura is a pioneering sleep performance platform, focused on improving sleep that leads to a better life. The Oura Ring and app gives users daily feedback to improve their health, allowing users to better understand their body and reach their goals. Oura Health OyLtd. is a health technology company founded in Oulu, Finland in 2013. In 2018, the company received the Red Dot Awards for communications design and product design. Backed by world-class investors, leaders, champions, and creators, Oura Health is based in Oulu & Helsinki, Finland, and San Francisco, California.

AmplifyMD

Seed Round in 2022
AmplifyMD is a telemedicine platform connecting over 3,300 medical institutions with a lack of specialty access, often in rural or small regions to a network of leading specialists.AmplifyMD provides both the clinical team as well as the software to streamline and automate virtual care delivery and billing workflows and integrates seamlessly with hospitals' existing EHRs.

Kale

Seed Round in 2022
Developer of media platform designed to empower creators to translate their social value into economic value. The company offers an algorithm that identifies brands' super fans, based on their purchasing history and their social activity, and pays these customers directly for posting about them, enabling brands to connect with its loyal customers and rewards creators.

KINLÒ

Seed Round in 2022
Kinlò is a functional suncare brand formulated specifically for people with melanated skin.

CoProcure

Series A in 2022
CoProcure, Inc. develops a cooperative purchasing platform that allows governments to find and participate in cooperative purchasing. It offers CoProcure, a platform that allows public servants, technologists, and local government buyers to search for relevant contracts from local agencies, states, and regional and national purchasing cooperatives. CoProcure, Inc. was incorporated in 2018 and is based in San Francisco, California.

Cococart

Seed Round in 2022
Cococart is an e-commerce platform designed to help small businesses establish online shops quickly and efficiently. It enables local businesses to accept online orders within a minute, allowing them to manage their own sales without the need for complex applications or incurring high fees and commissions typically associated with other marketplaces. The platform provides a user-friendly experience, requiring no coding or design skills, making it accessible for independent businesses to sell online effectively. Cococart's focus is on empowering these businesses by simplifying the online selling process and reducing financial burdens.

fabric

Series C in 2022
Fabric is a cloud-based e-commerce development platform that enables businesses to create tailored online shopping experiences for both direct-to-consumer and B2B markets. Founded in 2017 and headquartered in Bellevue, Washington, with additional offices in Vancouver and Bengaluru, the company offers a range of services, including an infrastructure platform for software as a service, personalized digital content, product information management, and multi-channel order management. With its open and modular design, Fabric allows brands to implement solutions quickly, enhancing performance and supporting growth while replacing outdated legacy systems. Notable clients such as BuildDirect, ABC Home & Carpet, GNC, and Universal Lacrosse rely on Fabric for its intuitive applications that cater to retail buyers, planners, and marketers.

Dutch

Series A in 2022
Dutch is a pet telehealth service focused on addressing chronic conditions such as anxiety and allergies in pets. The company aims to improve pet healthcare by offering convenient virtual consultations with licensed veterinarians, allowing pet parents to connect with professionals from their smartphones. This approach alleviates the inconvenience and stress associated with traditional vet visits, which often lead to delayed care for pets. Dutch veterinarians work with pet owners over time to identify the root causes of their pets' ailments and develop tailored treatment plans. The service includes prescriptions and treatments that are medically-backed and delivered directly to the pet owner's home. Dutch currently operates in eight states, including New York, Pennsylvania, and New Jersey, and is expanding its reach to more locations. Pet parents can initiate consultations through the Dutch website.

Homebound

Series C in 2022
Homebound Inc. is a technology-driven custom home builder based in Santa Rosa, California, founded in 2017. The company specializes in constructing residential homes and offers a comprehensive range of support services, including architecture, design, financing, and insurance consultancy. Originating in response to the 2017 Northern California wildfires, Homebound aims to simplify the homebuilding process by providing a transparent and streamlined experience for homeowners. It manages the entire building journey, assisting clients from insurance negotiation and architectural design to permitting and construction. By leveraging user-friendly technology and a network of qualified building professionals, Homebound addresses the complexities and uncertainties homeowners face, particularly in the aftermath of natural disasters, enabling them to rebuild their homes more efficiently.

Sika Health

Seed Round in 2022
Sika Health is a New York-based company founded in 2021 that specializes in payment solutions for the healthcare sector. The firm focuses on developing technology that facilitates the integration of health wallets, allowing users to manage expenses related to medical bills, dental services, and medications. By partnering with health and wellness brands, Sika Health's technology aims to enhance the customer experience at the point of sale, helping individuals discover and qualify for wallet purchases seamlessly. This approach not only minimizes the risk of cart abandonment but also encourages consumers to utilize their health benefits in a manner that aligns with their personal health needs and goals.

Calii

Series A in 2022
Calii Inc is a company that specializes in developing marketplace software solutions aimed at optimizing the food supply chain in Latin America. Founded in 2016 and headquartered in San Francisco, California, Calii connects consumers directly to producers of fruits and vegetables, facilitating group-buying to aggregate consumer demand. This innovative approach not only streamlines the purchasing process but also ensures that households, restaurants, and retailers in Monterrey, Mexico can access fresh produce efficiently. By automating these connections, Calii enhances the overall distribution and accessibility of food products in the region.

Ampla

Series A in 2021
Ampla is a financial technology company founded in 2019 and headquartered in New York. It offers an all-in-one financing platform designed to assist omnichannel businesses in accessing growth capital and modern banking services. Ampla's platform streamlines financial operations by providing essential tools and data analytics, enabling businesses to address cash flow challenges and accelerate their growth. By combining technology with financial solutions, Ampla aims to support businesses in achieving efficient and sustainable growth.

Curated

Series C in 2021
Curated is a provider of collaborative online shopping service intended to assist shoppers with high-consideration purchases. The company's platform matches customers with experts for high-consideration purchases: items that have some degree of complexity, enabling shoppers to get access to unbiased product recommendations and good deals, handpicked by real experts.

Buffalo Market

Series A in 2021
Operator of grocery company intended to supply fresh organic premium products. The company offers a range of products including meat, seafood, eggs, dairy, and fruits from local suppliers, farmers, butchers, bakers, and fishermen which are transported to the fulfillment center where they are packed in bags, boxes, and coolers, providing consumers with quality and fresh goods at affordable rates.

Sunday

Series C in 2021
Sunday is a subscription lawn care service startup that provides nutrient and soil health plans for garden and lawn care. It incorporates the use of customized planning using climate, soil, and satellite data to deliver gardening and lawn maintenance-related products and services, allowing gardening enthusiasts and lawn owners to design and maintain their lawns in a convenient and hassle-free manner. In 2019, Coulter and Trent Lewis founded Sunday in Boulder, Colorado.

Alkeme Health

Seed Round in 2021
Alkeme Health is a digital health platform that features content from Black practitioners and experts in wellness, including psychology and mindfulness. Founded by Ryan Mundy in 2020, Alkeme Health’s mission is to become the universal healthcare provider for the Black community - this mission is rooted in mental health under the core belief that “A healthy life starts with a healthy mind.”

Calibrate

Series B in 2021
Calibrate Health, Inc. is a telemedicine startup that specializes in weight loss services through a comprehensive metabolic health approach. Founded in 2019 and based in New York, the company offers a one-year metabolic reset program grounded in contemporary weight health science. This program, which is endorsed by a clinical advisory board, combines personalized medication with individualized coaching, addressing the underlying causes of weight issues. By focusing on the unique biology, goals, and lifestyles of its clients, Calibrate aims to achieve sustainable weight loss of at least 10%.

MakerSights

Series B in 2021
MakerSights Inc. is a product intelligence software company based in San Francisco, California, founded in 2015. It specializes in providing product development solutions for consumer brands in the retail industry. The company's platform allows brand partners to effectively gauge customer demand for upcoming products and concepts by analyzing preferences for styles, colors, and product attributes. Through predictive analysis, MakerSights helps businesses forecast product sales, track shifts in consumer behavior, and identify both popular and underrated products. This information enables brands to make informed decisions throughout the product creation process, ultimately optimizing their resources and enhancing product design based on customer insights.

Revel

Seed Round in 2021
Revel is a marketplace designed for women over 50, focusing on creating a community where they can host and attend small, local gatherings centered on various topics. Founded in 2019 and based in San Francisco, California, the company offers a platform for members to discover and sign up for events, as well as the opportunity to host their own gatherings and earn money. Revel serves a diverse range of interests, including health, food and drink, lifestyle, and technology, facilitating connections among like-minded women while promoting shared experiences and enjoyment. Membership is free, making it accessible for women to engage in meaningful social interactions within their communities.

Lolli

Series A in 2021
Lolli is a rewards application that allows users to earn bitcoin when shopping online. The company has partnered with 1,000+ top brands to give people the ability to easily earn bitcoin rewards when they shop. When users shop on one of the partner sites, Lolli gets a percentage of each sale. The company then splits that percent with users, sending bitcoin to users' Lolli wallet. Lolli was founded in 2018 by Alex Adelman and Matt Senter and is headquartered in New York, NY.

Glossier

Series E in 2021
Glossier, Inc. is a direct-to-consumer beauty company founded in 2010 and based in New York City. The company specializes in skincare, makeup, body, and fragrance products, which are available for purchase through its website and in its New York showroom. Glossier emphasizes a community-driven approach, utilizing content to enhance the shopping experience. Its digital platform features interviews with models and makeup artists, along with beauty advice covering various areas such as hair, skin, and makeup. Glossier's products are available not only in the United States but also in Canada, Sweden, and the United Kingdom. The company is known for its focus on real-life beauty solutions, promoting a philosophy that prioritizes skincare followed by makeup.

Dutch

Seed Round in 2021
Dutch is a pet telehealth service focused on addressing chronic conditions such as anxiety and allergies in pets. The company aims to improve pet healthcare by offering convenient virtual consultations with licensed veterinarians, allowing pet parents to connect with professionals from their smartphones. This approach alleviates the inconvenience and stress associated with traditional vet visits, which often lead to delayed care for pets. Dutch veterinarians work with pet owners over time to identify the root causes of their pets' ailments and develop tailored treatment plans. The service includes prescriptions and treatments that are medically-backed and delivered directly to the pet owner's home. Dutch currently operates in eight states, including New York, Pennsylvania, and New Jersey, and is expanding its reach to more locations. Pet parents can initiate consultations through the Dutch website.

nate

Series A in 2021
NATE INC. develops artificial intelligent software to transact online on behalf of people. The company was founded in 2018 and is based in New York, New York.

Faire

Series F in 2021
Faire Wholesale, Inc. develops and operates an online marketplace which connects independent retailers with manufacturers of the products. It offers Indigo Fair, a wholesale marketplace that enables retailers to browse items from various makers, place wholesale orders, and track shipments online. Faire Wholesale, Inc. was founded in 2016 and is based in San Francisco, California with an additional office in Kitchener, Canada.

Shopshops

Series B in 2021
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Swyft

Series A in 2021
ShipSwyft Inc. develops same day delivery application that connects merchants to existing courier networks. It serves ecommerce brands with postal zone calculation, multiple fulfillment options, and real-time address verification. The company offers rapid deployment, improve customer experience, and dynamic supply to meet demand serves to retailers and it offers integration with shipping API, quality of service, and ease of execution service to 3PL and distributors. ShipSwyft Inc. was founded in 2020 and is based in Toronto, Canada.

arfa

Series A in 2021
Arfa Inc. is a consumer goods company founded in 2019 and headquartered in New York, New York. The company specializes in developing personal care brands that prioritize close relationships with customers. Arfa offers a range of products, including deodorants and various solutions for menopause symptoms, such as moisturizers, cooling sprays, oil supplements, body creams, face oils, hand and joint creams, and turmeric supplements. The company primarily sells its products online, emphasizing customer involvement in the development of its offerings.

Metafy

Seed Round in 2021
Metafy, Inc. develops and operates an esports platform that enables competitive players to monetize their talent through coaching and courses. The company was incorporated in 2020 and is based in Blairsville, Pennsylvania.

Around

Series A in 2021
Around provides an AI-based camera framing designed for high-impact video calls. It helps users take video meetings less intrusive and less clunky. Around gives users a clear view of their teammates while making space for work.

Thingtesting

Seed Round in 2021
Thingtesting is a review account on Instagram featuring emerging brands and startups. The posts give an honest review from both a consumer and VC perspective.

Duos

Seed Round in 2021
Duos is a company that focuses on improving the quality of life for older adults by providing a personal assistance platform that promotes independence. Founded in 2020 and based in New York, Duos utilizes technology and community support to help elderly individuals manage various daily tasks, including companionship, transportation, errands, shopping, and nutrition. By fostering long-term, trust-based relationships, the platform enables seniors to engage more fully in their communities and maintain their autonomy while receiving the assistance they need.

Calibrate

Series A in 2021
Calibrate Health, Inc. is a telemedicine startup that specializes in weight loss services through a comprehensive metabolic health approach. Founded in 2019 and based in New York, the company offers a one-year metabolic reset program grounded in contemporary weight health science. This program, which is endorsed by a clinical advisory board, combines personalized medication with individualized coaching, addressing the underlying causes of weight issues. By focusing on the unique biology, goals, and lifestyles of its clients, Calibrate aims to achieve sustainable weight loss of at least 10%.

Sunday

Series B in 2020
Sunday is a subscription lawn care service startup that provides nutrient and soil health plans for garden and lawn care. It incorporates the use of customized planning using climate, soil, and satellite data to deliver gardening and lawn maintenance-related products and services, allowing gardening enthusiasts and lawn owners to design and maintain their lawns in a convenient and hassle-free manner. In 2019, Coulter and Trent Lewis founded Sunday in Boulder, Colorado.

Eclipse Foods

Series A in 2020
Eclipse Foods manufactures plant-based dairy products that closely mimic the taste, texture, and functionality of traditional animal dairy items, such as ice cream, cream cheese, and sour cream. Founded in 2019 and headquartered in Walnut, California, the company utilizes innovative plant-processing technology to create dairy alternatives that avoid the health, environmental, and welfare issues associated with conventional dairy production. By focusing on delivering high-quality plant-based options, Eclipse Foods aims to provide consumers with healthier choices while preserving the familiar flavors of traditional dairy products.

Faire

Series E in 2020
Faire Wholesale, Inc. develops and operates an online marketplace which connects independent retailers with manufacturers of the products. It offers Indigo Fair, a wholesale marketplace that enables retailers to browse items from various makers, place wholesale orders, and track shipments online. Faire Wholesale, Inc. was founded in 2016 and is based in San Francisco, California with an additional office in Kitchener, Canada.

OK Play

Series A in 2020
OKCO, Inc. is a company that helps families establish a day-to-day practice of bonding and sharing with an app that sparks the creation, conversation, and connection between parents and their children. OKCO, Inc. is based in Los Angeles, CA and was co-founded by JJ, Chris, Colleen, Ken, and Travis in 2019.

Juni Learning

Series A in 2020
Juni Learning, Inc. is an online education platform that specializes in providing private coding courses for children aged 8 to 18. Founded in 2017 and headquartered in San Francisco, with an additional office in Boston, the company focuses on accelerated learning in computer science. Its offerings include beginner courses like Juni Jr and Scratch: Game Superstar, as well as core curriculum options such as Graphics Superstar, Problem Solver, and Data and Algorithms Master. For more advanced students, Juni Learning provides training in AP Computer Science A and the USA Computing Olympiad. The program features live, personalized instruction delivered by highly qualified instructors, often one-on-one or in small groups, utilizing a curriculum developed by Stanford graduates and Google alumni. This approach ensures that students receive a tailored educational experience that fosters their growth and development in the field of technology.

Real

Seed Round in 2020
Real is a mental healthcare platform focused on enhancing mental wellness as a vital aspect of overall wellbeing. The company aims to revolutionize mental health care by developing a member-centered therapy model that is both affordable and effective. Through a combination of digital resources and in-person experiences, Real integrates empathy and design into its approach, providing users with access to research-based therapy tools. This model encourages individuals to reflect on their mental health and take actionable steps towards improvement.

Calibrate

Seed Round in 2020
Calibrate Health, Inc. is a telemedicine startup that specializes in weight loss services through a comprehensive metabolic health approach. Founded in 2019 and based in New York, the company offers a one-year metabolic reset program grounded in contemporary weight health science. This program, which is endorsed by a clinical advisory board, combines personalized medication with individualized coaching, addressing the underlying causes of weight issues. By focusing on the unique biology, goals, and lifestyles of its clients, Calibrate aims to achieve sustainable weight loss of at least 10%.

Dumpling

Series A in 2020
dumpling, Inc. develops an application for individuals to launch, run, and grow independent grocery shopping and delivery businesses. It offers Dumpling, an application that provides grocery shopping and delivery business owners in the United States with the tools, technology, and business support. The company application also helps clients to place orders. dumpling, Inc. was founded in 2016 and is based in Seattle, Washington with an additional office in Berkeley, California.

Oura

Series B in 2020
Oura is a pioneering sleep performance platform, focused on improving sleep that leads to a better life. The Oura Ring and app gives users daily feedback to improve their health, allowing users to better understand their body and reach their goals. Oura Health OyLtd. is a health technology company founded in Oulu, Finland in 2013. In 2018, the company received the Red Dot Awards for communications design and product design. Backed by world-class investors, leaders, champions, and creators, Oura Health is based in Oulu & Helsinki, Finland, and San Francisco, California.

CUUP

Series A in 2020
CUUP Inc. is a New York-based company that specializes in manufacturing and selling bras for women through online channels. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP focuses on providing a collection of flattering, comfortable, and unrestrictive bras designed for all women. The company's mission emphasizes the importance of comfort, fit, and aesthetic, aiming to deliver essential lingerie that meets the diverse needs of its customers.

Oura

Series B in 2019
Oura is a pioneering sleep performance platform, focused on improving sleep that leads to a better life. The Oura Ring and app gives users daily feedback to improve their health, allowing users to better understand their body and reach their goals. Oura Health OyLtd. is a health technology company founded in Oulu, Finland in 2013. In 2018, the company received the Red Dot Awards for communications design and product design. Backed by world-class investors, leaders, champions, and creators, Oura Health is based in Oulu & Helsinki, Finland, and San Francisco, California.

Heroes Jobs

Venture Round in 2019
Heroes Jobs Inc. develops a video job application that connects job seekers with employers. Its application enables users to answer a set of pre-recorded video questions of interview by re-recording their answers as many times as they want and send it to the employers. Heroes Jobs Inc. was founded in 2017 and is based in San Francisco, California.

OK Play

Seed Round in 2019
OKCO, Inc. is a company that helps families establish a day-to-day practice of bonding and sharing with an app that sparks the creation, conversation, and connection between parents and their children. OKCO, Inc. is based in Los Angeles, CA and was co-founded by JJ, Chris, Colleen, Ken, and Travis in 2019.

11 Honore

Series A in 2019
11 Honoré is a size-inclusive shopping site that for the first time ever, gives more women the option to experience the best designer clothing and celebrate and honor their bodies, beauty and style. Through listening to you, we are building an exciting new space that is reflective of the fact that style has no size and that everyone who appreciates luxury and designer clothing should and now does have access to it. Welcome to the new runway. One where the traditional fashion playbook is being re-written and where we are working hard to create a platform for change and the wardrobe you’ve been waiting for.

Curated

Series A in 2019
Curated is a provider of collaborative online shopping service intended to assist shoppers with high-consideration purchases. The company's platform matches customers with experts for high-consideration purchases: items that have some degree of complexity, enabling shoppers to get access to unbiased product recommendations and good deals, handpicked by real experts.

Faire

Series D in 2019
Faire Wholesale, Inc. develops and operates an online marketplace which connects independent retailers with manufacturers of the products. It offers Indigo Fair, a wholesale marketplace that enables retailers to browse items from various makers, place wholesale orders, and track shipments online. Faire Wholesale, Inc. was founded in 2016 and is based in San Francisco, California with an additional office in Kitchener, Canada.

The Yes

Series A in 2019
They are co-located in Silicon Valley and New York City, but are open to great talent anywhere. They welcome critical thinkers who are excited to re-write the rules of e-commerce. They promise it will be fun.

Revel

Seed Round in 2019
Revel is a marketplace designed for women over 50, focusing on creating a community where they can host and attend small, local gatherings centered on various topics. Founded in 2019 and based in San Francisco, California, the company offers a platform for members to discover and sign up for events, as well as the opportunity to host their own gatherings and earn money. Revel serves a diverse range of interests, including health, food and drink, lifestyle, and technology, facilitating connections among like-minded women while promoting shared experiences and enjoyment. Membership is free, making it accessible for women to engage in meaningful social interactions within their communities.

Neighborhood Goods

Series A in 2019
Neighborhood Goods Inc. operates a dynamic department store based in Dallas, Texas, which was founded in 2017. The store showcases a diverse array of brands and products, including apparel, accessories, cosmetics, and groceries, while also providing online sales. Beyond retail, Neighborhood Goods serves as a community hub, offering social spaces, food options, events, and opportunities for learning through live speakers and immersive editorial content. This multifaceted approach aims to create a vibrant environment that brings people together to shop, eat, and engage with new concepts.

Homebound

Series B in 2019
Homebound Inc. is a technology-driven custom home builder based in Santa Rosa, California, founded in 2017. The company specializes in constructing residential homes and offers a comprehensive range of support services, including architecture, design, financing, and insurance consultancy. Originating in response to the 2017 Northern California wildfires, Homebound aims to simplify the homebuilding process by providing a transparent and streamlined experience for homeowners. It manages the entire building journey, assisting clients from insurance negotiation and architectural design to permitting and construction. By leveraging user-friendly technology and a network of qualified building professionals, Homebound addresses the complexities and uncertainties homeowners face, particularly in the aftermath of natural disasters, enabling them to rebuild their homes more efficiently.

Sunday

Series A in 2019
Sunday is a subscription lawn care service startup that provides nutrient and soil health plans for garden and lawn care. It incorporates the use of customized planning using climate, soil, and satellite data to deliver gardening and lawn maintenance-related products and services, allowing gardening enthusiasts and lawn owners to design and maintain their lawns in a convenient and hassle-free manner. In 2019, Coulter and Trent Lewis founded Sunday in Boulder, Colorado.

Attabotics

Series B in 2019
ATTABotics Inc. designs and manufactures robotics automated storage and retrieval system used to store, access and move goods around a facility, these robotic systems can be used in sectors such as e-commerce, logistics, retail, grocery and advanced manufacturing. ATTAbotics Inc. was founded in 2016 and is headquartered in Calgary , Alberta, Canada.

Shopshops

Series A in 2019
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Homeroom

Seed Round in 2019
Homeroom is an all encompassing after school enrichment platform that allows school organizers, parents and vendors to organize, book and manage classes happening on their school site. From simplified registration, to tools that support your management all season long, Homeroom is the administrative assistant you've always dreamed of.

Hilma

Venture Round in 2019
Hilma creates quality products and natural remedies to support health when needed it most. It believes that science and nature are at their best when they work together. It uses ingredients that have been clinically studied, formulate with a scientific advisory board of practicing clinicians, and invests in its own clinical studies. Hilma was founded in 2019 by Hilary Quartner, Lily Galef, and Nina Mullen. The company is headquartered in New York, New York.

MakerSights

Series A in 2019
MakerSights Inc. is a product intelligence software company based in San Francisco, California, founded in 2015. It specializes in providing product development solutions for consumer brands in the retail industry. The company's platform allows brand partners to effectively gauge customer demand for upcoming products and concepts by analyzing preferences for styles, colors, and product attributes. Through predictive analysis, MakerSights helps businesses forecast product sales, track shifts in consumer behavior, and identify both popular and underrated products. This information enables brands to make informed decisions throughout the product creation process, ultimately optimizing their resources and enhancing product design based on customer insights.

Modern Fertility

Series A in 2019
Modern Fertility is a women’s health company that empowers all women to make informed decisions about their health, starting with fertility. Modern Fertility takes the same lab tests previously confined to infertility clinics and makes them more accessible by enabling women to administer a finger-prick at home or going to a nearby lab for a traditional blood draw for a fraction of the cost. By educating women and arming them with powerful information about their reproductive health, the company is closing the fertility information gap and enabling women to have more data for decision-making. Co-founded by Afton Vechery and Carly Leahy, Modern Fertility has raised a total of $7 million to advance fertility science so women can learn more about their bodies on their own terms.

Zyper

Series A in 2019
Zyper Inc operates an online marketing platform that facilitates connections between brands and their most engaged followers. Founded in 2017 and based in San Francisco, California, the company utilizes a machine learning-driven software application that identifies a brand's top social media fans through a visual recognition algorithm integrated with various social networks' APIs. This enables brands to engage with their top 1% of fans, fostering a community of active advocates. Zyper's platform provides a dashboard that offers topline metrics, content galleries, and real-time insights, enhancing brand engagement and driving sales. Through its innovative approach, Zyper aims to recreate social networks for brands, promoting deeper connections among fans and facilitating brand loyalty.

arfa

Seed Round in 2019
Arfa Inc. is a consumer goods company founded in 2019 and headquartered in New York, New York. The company specializes in developing personal care brands that prioritize close relationships with customers. Arfa offers a range of products, including deodorants and various solutions for menopause symptoms, such as moisturizers, cooling sprays, oil supplements, body creams, face oils, hand and joint creams, and turmeric supplements. The company primarily sells its products online, emphasizing customer involvement in the development of its offerings.

Sunday

Seed Round in 2019
Sunday is a subscription lawn care service startup that provides nutrient and soil health plans for garden and lawn care. It incorporates the use of customized planning using climate, soil, and satellite data to deliver gardening and lawn maintenance-related products and services, allowing gardening enthusiasts and lawn owners to design and maintain their lawns in a convenient and hassle-free manner. In 2019, Coulter and Trent Lewis founded Sunday in Boulder, Colorado.

HENRY The Dentist

Series A in 2019
HENRY rolls up to corporate offices with a state-of-the-art mobile dental practice and has a brick-and-mortar facility in New Providence, New Jersey. They deliver in-network dental services at your company site through a high-end, technology enabled mobile practice. We charge your company's insurance, not your employees. It's a win-win.

Glossier

Series D in 2019
Glossier, Inc. is a direct-to-consumer beauty company founded in 2010 and based in New York City. The company specializes in skincare, makeup, body, and fragrance products, which are available for purchase through its website and in its New York showroom. Glossier emphasizes a community-driven approach, utilizing content to enhance the shopping experience. Its digital platform features interviews with models and makeup artists, along with beauty advice covering various areas such as hair, skin, and makeup. Glossier's products are available not only in the United States but also in Canada, Sweden, and the United Kingdom. The company is known for its focus on real-life beauty solutions, promoting a philosophy that prioritizes skincare followed by makeup.

Serial Box

Seed Round in 2019
Serial Box is an entertainment company that provides serialized entertainment for readers and listeners. The company creates short, immersive stories that you can listen to or read. They produce completely original series and tell official new stories around story worlds like BBC's Orphan Black and characters like Marvel's Black Panther and Jessica Jones. Serial Box is designed for consumption on smartphones in either an audiobook or e-book format, users can read or listen to each weekly episodic installment. It produces original fiction with a focus on science fiction, fantasy, mystery, crime, and thrillers. The users can use the Serial Box mobile app to access both audio and text and even toggle between them. Serial Box was founded in 2015 and is headquartered in New York, NY, United States

Chime

Series D in 2019
Chime is a fintech company established in 2013 by Chris Britt and Ryan King, aimed at providing a modern approach to banking that empowers its members to manage their finances effectively. The company offers a suite of services, including a Chime debit card, Spending Account, and Savings Account, all accessible through a user-friendly mobile app available on both iPhone and Android devices. Chime focuses on helping its members avoid bank fees, save money automatically, and enhance their financial well-being. Key features of the platform include fee-free overdrafts, early access to paychecks, and tools designed to improve credit scores, all of which promote greater financial control and flexibility. Chime has gained recognition for its innovative solutions in the personal finance space, positioning itself as a leader in digital banking.

Rockets of Awesome

Series C in 2019
Rockets of Awesome is a direct-to-consumer kids' apparel brand, designing and selling over-the-top clothes. Rockets of Awesome is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise.

Neighborhood Goods

Seed Round in 2019
Neighborhood Goods Inc. operates a dynamic department store based in Dallas, Texas, which was founded in 2017. The store showcases a diverse array of brands and products, including apparel, accessories, cosmetics, and groceries, while also providing online sales. Beyond retail, Neighborhood Goods serves as a community hub, offering social spaces, food options, events, and opportunities for learning through live speakers and immersive editorial content. This multifaceted approach aims to create a vibrant environment that brings people together to shop, eat, and engage with new concepts.

Ritual

Series B in 2019
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.

Hims, Inc.

Series C in 2019
Hims, Inc. is an e-commerce brand focused on men's wellness, offering a range of products that address hair loss, sexual health, skincare, and oral care. The company collaborates with medical professionals to provide prescriptions for treatments such as Finasteride and Sildenafil through its online platform, enabling customers to receive diagnoses and treatments conveniently and at a lower cost. Founded in 2017 and based in San Francisco, Hims aims to fill the gap in the market for men's wellness products by providing straightforward solutions to common concerns. The company has also ventured into lifestyle products, including clothing and accessories. Hims was incubated by the venture-builder Atomic and has successfully secured significant funding to support its growth.

Birdies

Series A in 2019
Founded in 2015 by Bianca Gates and Marisa Sharkey, Birdies is a female-founded footwear brand that was born out of a need for stylish, comfortable shoes to wear inside the home. The brand has evolved for versatile everyday use, offering a range of signature styles that combine the support of a sneaker, the softness of a slipper, and the style of a designer flat, all featuring the company’s exclusive 7-layer comfort technology.

The Farmer's Dog

Series B in 2019
The Farmer's Dog, Inc. is a New York-based company founded in 2014 that specializes in producing and delivering homemade pet food. The company offers balanced, freshly made meals using human-grade ingredients sourced from USDA production facilities. Each meal plan is tailored to the specific needs of individual dogs, with pre-made and pre-portioned food that is delivered shortly after cooking to ensure freshness. The meals are developed with veterinary expertise and are designed to meet the nutritional requirements of dogs. The Farmer's Dog emphasizes timely deliveries to ensure that customers never run out of food for their pets, enhancing convenience and quality in the pet food market.

Faire

Series C in 2018
Faire Wholesale, Inc. develops and operates an online marketplace which connects independent retailers with manufacturers of the products. It offers Indigo Fair, a wholesale marketplace that enables retailers to browse items from various makers, place wholesale orders, and track shipments online. Faire Wholesale, Inc. was founded in 2016 and is based in San Francisco, California with an additional office in Kitchener, Canada.

Faire

Series B in 2018
Faire Wholesale, Inc. develops and operates an online marketplace which connects independent retailers with manufacturers of the products. It offers Indigo Fair, a wholesale marketplace that enables retailers to browse items from various makers, place wholesale orders, and track shipments online. Faire Wholesale, Inc. was founded in 2016 and is based in San Francisco, California with an additional office in Kitchener, Canada.

Homebound

Series A in 2018
Homebound Inc. is a technology-driven custom home builder based in Santa Rosa, California, founded in 2017. The company specializes in constructing residential homes and offers a comprehensive range of support services, including architecture, design, financing, and insurance consultancy. Originating in response to the 2017 Northern California wildfires, Homebound aims to simplify the homebuilding process by providing a transparent and streamlined experience for homeowners. It manages the entire building journey, assisting clients from insurance negotiation and architectural design to permitting and construction. By leveraging user-friendly technology and a network of qualified building professionals, Homebound addresses the complexities and uncertainties homeowners face, particularly in the aftermath of natural disasters, enabling them to rebuild their homes more efficiently.

Nécessaire

Venture Round in 2018
Nécessaire develops a clean, effective, and high-quality ingredients of skincare for the body. The company started with body care and sex care, because they believe these products deserve to be the first thought, not an afterthought. The company believes personal care is bigger than body wash, more than body lotion. We believe personal care is self-care—and that self-care is a necessity.

Lolli

Pre Seed Round in 2018
Lolli is a rewards application that allows users to earn bitcoin when shopping online. The company has partnered with 1,000+ top brands to give people the ability to easily earn bitcoin rewards when they shop. When users shop on one of the partner sites, Lolli gets a percentage of each sale. The company then splits that percent with users, sending bitcoin to users' Lolli wallet. Lolli was founded in 2018 by Alex Adelman and Matt Senter and is headquartered in New York, NY.

Prose

Series B in 2018
Prose is a custom hair care brand that offers consumers freshly-made products to meet their unique hair and scalp needs. Consumers take a holistic consultation about their hair type and texture, lifestyle habits, environmental exposure (pollution, UV, humidity, hard water and wind) and even diet and stress levels. Each custom formula also accounts for personal preferences, whether they are vegan, gluten or opt for fragrance-free, and is made-to-order in their NYC lab. Prose is available nationwide via prose.com and through select stylists.

The Inside

Seed Round in 2018
The Inside is a home furnishings brand that unlocks your shortcut to a chic home, for every style and budget. We believe in the joy of decorating, and that creating the home of your dreams — and having a great time doing it — should be an accessible experience to everyone, not just a few. Our mission is to make furniture fun, with access to more design for more value. With a revolutionary and sustainable supply chain fueled by digital printing and made-to-order manufacturing, The Inside celebrates a wide range of colors, textures, and patterns — offering custom furniture for a cookie cutter price.

Away

Series C in 2018
Away is a modern travel and lifestyle brand. The company is a vertically-integrated company offering beautiful, high-quality luggage at an affordable price point. Away designs special objects for modern travel. It started with luggage, designed with thoughtful features that solve real travel problems—for life. Now all that’s left is the world in front of you and the people you share it with. Because getting Away means getting more out of every trip to come.

Hims, Inc.

Series B in 2018
Hims, Inc. is an e-commerce brand focused on men's wellness, offering a range of products that address hair loss, sexual health, skincare, and oral care. The company collaborates with medical professionals to provide prescriptions for treatments such as Finasteride and Sildenafil through its online platform, enabling customers to receive diagnoses and treatments conveniently and at a lower cost. Founded in 2017 and based in San Francisco, Hims aims to fill the gap in the market for men's wellness products by providing straightforward solutions to common concerns. The company has also ventured into lifestyle products, including clothing and accessories. Hims was incubated by the venture-builder Atomic and has successfully secured significant funding to support its growth.

Cleo

Series A in 2018
Cleo Labs, Inc. is a San Francisco-based company that offers pregnancy consultancy and parenthood guidance services, assisting families from fertility through to parenting children up to age five. The company provides a range of consultation services, including lactation support, birth preparation, child wellness, immediate post-birth assistance, career coaching, safety gear advice, sleep consulting, and emotional support for parents. Cleo delivers its services via a mobile application, making it accessible to both employers and families. Many organizations partner with Cleo to enhance their family support systems, aiming to improve employee retention, foster diverse and inclusive workplaces, and reduce health-related claims. Cleo operates in over 50 countries and collaborates with notable companies such as eBay, LinkedIn, and Uber. The company was founded in 2016 and underwent a name change from Instacare Group, Inc. in July 2018.

Chime

Series C in 2018
Chime is a fintech company established in 2013 by Chris Britt and Ryan King, aimed at providing a modern approach to banking that empowers its members to manage their finances effectively. The company offers a suite of services, including a Chime debit card, Spending Account, and Savings Account, all accessible through a user-friendly mobile app available on both iPhone and Android devices. Chime focuses on helping its members avoid bank fees, save money automatically, and enhance their financial well-being. Key features of the platform include fee-free overdrafts, early access to paychecks, and tools designed to improve credit scores, all of which promote greater financial control and flexibility. Chime has gained recognition for its innovative solutions in the personal finance space, positioning itself as a leader in digital banking.

Choosy

Seed Round in 2018
Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.