Forerunner Ventures invests in high-growth, privately-held, branded consumer companies. Within this category, the firm's primary focus is on the following segments: 1) Off-line meets On-Line Commerce; 2) E/Social/Mobile Commerce; 3) Internet Marketplaces/Communities; and 4) Tools/Services that propel #1, #2 and #3. The firm focuses on investing in seed stage and Series A offerings. The firm's typical initial investment in a company is $250-500K, with the goal to increase its position in top performing companies through follow on rounds. Forerunner's preference is to partner with companies based in the Bay Area. The firm also considers New York and Los Angeles. When the company is not based in the Bay Area, Forerunner much prefers to invest alongside an active local investor.

Forerunner Ventures

Investor

Partner

Principal

Partner, Operations

Sunday raised $50000000 on 2021-09-04 in Series C

Sunday is a subscription lawn care service startup that provides nutrient and soil health plans for garden and lawn care.

It incorporates the use of customized planning using climate, soil, and satellite data to deliver gardening and lawn maintenance-related products and services, allowing gardening enthusiasts and lawn owners to design and maintain their lawns in a convenient and hassle-free manner.

In 2019, Coulter and Trent Lewis founded Sunday in Boulder, Colorado.

Sunday

Soma raised $2200000 on 2014-10-30 in Series A

Soma Water, Inc. manufactures water filtration products for customers around the world. The company offers glass carafe products, pitchers, and filters. It offers its products through retailers. Soma Water, Inc. was formerly known as Miko, Inc. The company was incorporated in 2012 and is based in San Francisco, California. As of November 28, 2017, Soma Water, Inc. operates as a subsidiary of Full Circle Home LLC.

Soma

HotelTonight raised $3585000 on 2011-05-10 in Series A

HotelTonight, Inc. provides mobile applications for booking same-day unsold hotel deals. It offers a marketplace for hotels to fill tonight only and last-minute rooms that would otherwise remain empty; and enables guests to book the deals using their smartphones and tablets. The company was founded in 2010 and is based in San Francisco, California. As of April 15, 2019, HotelTonight, Inc. operates as a subsidiary of Airbnb, Inc.

HotelTonight

Metafy raised $5500000 on 2021-03-06 in Seed Round

Metafy, Inc. develops and operates an esports platform that enables competitive players to monetize their talent through coaching and courses. The company was incorporated in 2020 and is based in Blairsville, Pennsylvania.

Metafy, Inc.

Loupe raised $12000000 on 2021-06-10 in Series A

Loupe

Hollar raised $5550000 on 2015-07-16 in Seed Round

Hollar is an online dollar store that features toys, apparel, electronics, beauty, accessories, party supplies, to home essentials. Its products include unique curated gift and party collections.

It was founded in 2015 and headquartered in California, United States.

Hollar Inc.

Swyft raised $17438864 on 2021-04-07 in Series A

ShipSwyft Inc. develops same day delivery application that connects merchants to existing courier networks. It serves ecommerce brands with postal zone calculation, multiple fulfillment options, and real-time address verification. The company offers rapid deployment, improve customer experience, and dynamic supply to meet demand serves to retailers and it offers integration with shipping API, quality of service, and ease of execution service to 3PL and distributors. ShipSwyft Inc. was founded in 2020 and is based in Toronto, Canada.

ShipSwyft

CoProcure raised $22000000 on 2022-03-07 in Series A

CoProcure, Inc. develops a cooperative purchasing platform that allows governments to find and participate in cooperative purchasing. It offers CoProcure, a platform that allows public servants, technologists, and local government buyers to search for relevant contracts from local agencies, states, and regional and national purchasing cooperatives. CoProcure, Inc. was incorporated in 2018 and is based in San Francisco, California.

CoProcure

Homeroom raised $3500000 on 2019-06-25 in Seed Round

Homeroom is an all encompassing after school enrichment platform that allows school organizers, parents and vendors to organize, book and manage classes happening on their school site. From simplified registration, to tools that support your management all season long, Homeroom is the administrative assistant you've always dreamed of.

Homeroom

Glossier raised $52000000 on 2018-02-23 in Series C

Glossier, Inc. manufactures and sells beauty products. It enables customers to interact with and understand beauty. The company operates a website that offers readers with interviews from models, advices, and information about beauty products. Its blog offers interviews from models, makeup artists, and the strong women about what they used and why; beauty advices in the areas of hair, skin, nails, makeup, health, eyes, lips, and scent; and other information about beauty products for readers around the world. The company sells its products online. Glossier, Inc. was founded in 2010 and is based in New York, New York.

Glossier

Around raised $10000000 on 2021-03-02 in Series A

Around provides an AI-based camera framing designed for high-impact video calls. It helps users take video meetings less intrusive and less clunky. Around gives users a clear view of their teammates while making space for work.

Around

nate raised $38000000 on 2021-06-17 in Series A

NATE INC. develops artificial intelligent software to transact online on behalf of people. The company was founded in 2018 and is based in New York, New York.

NATE INC.

Cleo raised $11009989 on 2018-06-13 in Series A

Cleo Labs, Inc. provides pregnancy consultancy and parenthood guidance services. The company provides consultation services in areas of lactation, birth preparation, child wellness, immediate post-birth support, career coaching, gear and safety, sleep consulting, and baby love. The company offers its services to employers and families through its mobile application. Cleo Labs, Inc. was formerly known as Instacare Group, Inc. and changed its name to Cleo Labs, Inc. in July 2018. The company was incorporated in 2016 and is based in San Francisco, California.

Cleo Labs, Inc.

Zyper raised $2000000 on 2017-09-02 in Seed Round

Zyper is a machine learning-led community marketing software that helps brands connect with their fans, and fans connect with each other. The platform wants to re-create social networks for brands by connecting them to their top fans to drive engagement, insights, and sales. It enables brands to identify and engage with their top 1% of fans and build a community of active brand advocates.

Zyper was founded in 2017 and is headquartered in San Francisco, California, United States.

Zyper

Arrived Homes raised $25000000 on 2022-05-17 in Series A

Arrived Homes, LLC offers services for investing in residential real estate. Its services enable investors to browse homes; invest in rental homes; and pay rent and earn money. The company was incorporated in 2019 and is based in Seattle, Washington.

Arrived Homes, LLC

Fora raised $5000000 on 2021-11-18 in Seed Round

Fora

Heroes Jobs raised $3999987 on 2019-12-12 in Venture Round

Heroes Jobs Inc. develops a video job application that connects job seekers with employers. Its application enables users to answer a set of pre-recorded video questions of interview by re-recording their answers as many times as they want and send it to the employers. Heroes Jobs Inc. was founded in 2017 and is based in San Francisco, California.

Heroes Jobs Inc.

Birchbox raised $10500000 on 2011-08-17 in Series A

Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop, and learn about the best products and brands available. 

Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products. 

Top brands like Kiehl’s, Benefit, Deborah Lippmann, and Stila have partnered with Birchbox.

Birchbox, Inc.

Dollar Shave Club raised $90700000 on 2015-11-19 in Series D

Dollar Shave Club is a lifestyle brand and e-commerce company that invents and delivers smart, affordable products to make lives easier. Through an exclusive R&D process that includes botanicals and chemists, the company makes all its own products at affordable prices.

Dollar Shave Club was founded in 2012 and is based in Santa Monica, California.

Dollar Shave Club

Ando raised $7000000 on 2016-11-01 in Series A

Ando is the exciting new delivery-only restaurant from Momofuku + David Chang & Expa, serving a menu of Asian-inspired food & rotating specials, all of which has been designed for delivery.

Ando is rethinking restaurants in a world dominated by mobile technology. We believe that great food and great delivery are not mutually exclusive, and we aim to bring them together through a suite of world-class products. We’re a team of chefs, entrepreneurs, developers, and artists, all passionate about using technology to push the culinary world to a new frontier.

Ando Food, Inc.

Calii raised $22500000 on 2022-01-21 in Series A

Calii Inc designs and develops marketplace software solutions that connects consumers directly to producers. The company aggregates consumers in large batches using group-buying and matches them with producers. It offers its products to customers in Monterrey, Mexico. Calii Inc was founded in 2016 and is based in San Francisco, California.

Calii

Sika Health raised $6200000 on 2022-01-24 in Seed Round

Sika Health

The Expert raised $12000000 on 2022-03-18 in Series A

The Expert

fabric raised $140000000 on 2022-02-24 in Series C

Fabric is a headless commerce platform helping direct-to-consumer and B2B brands utilize an eCommerce platform designed for their needs. The platform is geared towards providing intuitive business applications for retail buyers, planners, and marketers.

Customers like BuildDirect, ABC Home & Carpet, GNC, and Universal Lacrosse trust Fabric for its open and modular design that allows them to be live in weeks, replacing expensive, complex legacy platforms that hold back performance and growth.

Fabric

Revel raised $2500000 on 2019-10-12 in Seed Round

Revel is a marketplace for women over 50 to host and attend small, local gatherings on topics of their choice. Its membership is free. It allows its members to search, discover, and sign up for nearby gatherings. And as a member, they could sign up to host gatherings on any topic they like and make a little money doing so. 

It was founded in 2019 by Lisa and Alexa and is headquartered in San Francisco, California.

Revel

Revel raised $3500000 on 2021-08-02 in Seed Round

Bonobos raised $16400000 on 2012-04-12 in Venture Round

Bonobos, Inc. offers pants and shorts, shirts, suiting, sweaters and outwears, shoes, and accessories for men. It provides sport shirts; pants and shorts in various categories, such as washed chinos, non-iron, game day chinos, bull denim, stretch cotton, dress cotton, corduroy, wool, shorts, and swim; wrinkle-free, dress, oxford, polo, and T shirts; summer suiting, suits, blazers, ties, and black ties; sweaters and outwears; and shoes in various categories, such as dress, casual, boots, slip-ons, stormy skies, flip flops, and boat shoes. The company also provides sunglasses, umbrellas, belts, bags, neckwear, underwear, socks, watches, and wallets. It sells its products online. Bonobos, Inc. was founded in 2007 and is based in New York, New York with a store in Seattle. As of June 30, 2017, Bonobos, Inc. operates as a subsidiary of Walmart Inc.

Bonobos

Kale raised $3750000 on 2022-03-21 in Seed Round

Kale

OK Play raised an undisclosed amount on 2019-12-01 in Seed Round

OKCO, Inc. is a company that helps families establish a day-to-day practice of bonding and sharing with an app that sparks the creation, conversation, and connection between parents and their children. OKCO, Inc. is based in Los Angeles, CA and was co-founded by JJ, Chris, Colleen, Ken, and Travis in 2019.

OK Play

Outdoor Voices raised $7000000 on 2015-10-14 in Series A

Outdoor Voices, Inc. designs, manufactures, and sells athletic apparel. It offers sports bras, tops, sweatshirts, jackets, leggings, pants, and tonal sets for women; and tees, sweatshirts, jackets, shorts, pants, objects, and tonal sets for men. The company sells its apparel through its retail shops, as well as online in the United States, Canada, the United Kingdom, and Australia. Outdoor Voices, Inc. was formerly known as T.Haney Active Inc. The company was founded in 2012 and is based in Austin, Texas.

Outdoor Voices

Table22 raised an undisclosed amount on 2021-04-15 in Seed Round

Table22

Glossier raised $80000000 on 2021-07-07 in Series E

Alchemy 43 raised an undisclosed amount on 2015-09-01 in Seed Round

Alchemy 43 provides beautification services. Its services include wrinkle relaxing, fill, sculpting, and lash enhancement services. The company also provides compounds and treatments. Alchemy 43 is based in Beverly Hills, California.

Alchemy 43

Dutch raised $20000000 on 2022-02-17 in Series A

At Dutch, we’re on a mission to treat the curable ailments that keep our pets from living their best lives. Many of our pets suffer from chronic conditions such as allergies and anxiety. Sadly, many also go untreated. Traditional vet appointments are inconvenient, expensive and often stressful for our best friends. This leads to putting off wellness visits until a pain point is unignorable and frequently pushing quality-of-life issues under the rug. This is the reality of pet healthcare in the U.S. — but we know we can do better. 

By using telehealth solutions to connect pet parents with licensed veterinarians, Dutch makes veterinary visits convenient and practical. Dutch-affiliated vets work with your pet over time, whenever they need it, allowing our veterinarians to go beyond the symptoms and identify the root cause of your pet’s chronic suffering. We prescribe treatments and prescriptions that are medically-backed, specialized to individual cases and delivered directly to your door. 

Dutch currently operates in the following eight states: New York, Pennsylvania, New Jersey, Michigan, South Dakota, Virginia, Idaho and Indiana. We're continuing to add more states rapidly, so stay tuned!

Pet parents can visit dutch.com to begin a virtual consultation.

Dutch

Kinly raised $15000000 on 2022-06-13 in Series A

Kinly

Reachify raised $1500000 on 2017-10-02 in Venture Round

Reachify Inc. operates a software buying platform that enables enterprise brands to invest in software solutions, such as website platforms, mobile apps, and web analytics. The company provides intelligence to empower enterprise brands to learn, understand, and engage with technology providers. Its platform enables brands to get a list of vetted technology solutions in various categories, discover what their competitors are using, learn about their suite of offerings and see who are their customers, compare to similar vendors, and get category reports of vendors and market intelligence that helps to understand how to invest. The company also enables technology vendors to update their customer listings, suggest categories as needed, and update general company information. Reachify Inc. was incorporated in 2015 and is based in New York, New York.

Reachify Inc.

Ritual raised $10500000 on 2017-08-01 in Series A

Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. 

We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual.

We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.

Ritual

Away raised $20000000 on 2017-05-19 in Series B

Away is a modern travel and lifestyle brand. The company is a vertically-integrated company offering beautiful, high-quality luggage at an affordable price point.

Away designs special objects for modern travel. It started with luggage, designed with thoughtful features that solve real travel problems—for life. Now all that’s left is the world in front of you and the people you share it with. Because getting Away means getting more out of every trip to come.

Away

Hilma raised $2983910 on 2019-06-24 in Venture Round

Hilma creates quality products and natural remedies to support health when needed it most. It believes that science and nature are at their best when they work together. It uses ingredients that have been clinically studied, formulate with a scientific advisory board of practicing clinicians, and invests in its own clinical studies.

Hilma was founded in 2019 by Hilary Quartner, Lily Galef, and Nina Mullen. The company is headquartered in New York, New York.

Hilma

Glossier raised $8400000 on 2014-11-17 in Series A

Homebound raised $75000000 on 2022-02-15 in Series C

Homebound Inc. operates as a tech-enabled custom home builder. It engages in building residential homes. The company also provides other support services such as financing and insurance consultancy services, architecture, and design services. Homebound Inc. was founded in 2017 and is based in Santa Rosa, California.

Homebound Inc.

Curated raised $75000000 on 2021-11-05 in Series C

Curated is a provider of collaborative online shopping service intended to assist shoppers with high-consideration purchases.  The company's platform matches customers with experts for high-consideration purchases: items that have some degree of complexity, enabling shoppers to get access to unbiased product recommendations and good deals, handpicked by real experts.

Curated

Ampla Technologies raised $40000000 on 2021-12-21 in Series A

Ampla Technologies is a financial technology company that provides tech-enabled financial solutions to help businesses grow. We provide an all-in-one financing platform that includes a growth capital solution, modern banking services, and data analytics.

The company was founded in 2019 and is headquartered in New York.

Ampla Technologies

Serena & Lily raised $11999989 on 2011-11-09 in Venture Round

Serena & Lily brings a sophisticated mix of pattern and color to every room in the houseâ€”from the nursery to the living room and beyond.

Serena & Lily, Inc.

Homebound raised $35000000 on 2019-08-17 in Series B

Draper James raised $10000000 on 2015-10-02 in Series A

Draper James is a Southern inspired retail brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. The website launched a direct to consumer business in May 2015. The first store is slated to open in Nashville later this month. Designed in-house, the collection consists of ready-to-wear, accessories, and home decor. A large portion of the product is manufactured in the US, specifically in the South.

Draper James

Retention Science raised $750000 on 2013-08-29 in Venture Round

Retention Science specializes in retention marketing, with a focus on targeting, engaging, and retaining customers. Its data-driven SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. It makes sophisticated data science and marketing automation simple to use for all marketing teams.

Retention Science powers marketing campaigns for Target, Neiman Marcus, The Honest Company, and has been featured in Forbes, Wall Street Journal, and CNN.

Retention Science

Shuddle raised $9600000 on 2015-03-18 in Series A

Shuddle offers a booking service that allows the users to find a driver and a ride. The company targets families with busy parents that don't have time to take their kids to school.

Shuddle was founded in 2014 by Nick Allen and Rodrigo Prudencio and is based in San Francisco, California, United States.

Shuddle

Glow Labs raised $4150000 on 2022-04-12 in Seed Round

Glow Labs

KiwiCo raised $2000000 on 2011-10-11 in Seed Round

KiwiCo sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, KiwiCo brings hands-on fun right to the door.

It was founded in 2011 and is headquartered in Mountian View, California.

Kiwi Crate

Sproutling raised $2594998 on 2013-08-27 in Venture Round

Sproutling, Inc. designs and builds smart products for baby monitoring. It offers baby wearable devices that monitor heart rate, motion, and position of babies; and enable users to get insights into the baby’s sleep patterns and environment to learn how to help them sleep better. The company also publishes a magazine. It serves parents and their families. The company was incorporated in 2012 and is based in San Francisco, California. As of January 29, 2016, Sproutling, Inc. operates as a subsidiary of Mattel, Inc.

Sproutling, Inc.

Buffalo Market raised $19749100 on 2021-10-25 in Series A

Buffalo Market

Chord raised $18000000 on 2021-03-24 in Series A

arfa inc., a consumer goods company, develops personal care brands based on close relationships with the people who use them. It offers deodorants, as well as products for multi-symptoms of menopause, such as moisturizers, cooling spray, oil supplements, body creams, face oils, hand & joint creams, and turmeric supplements. The company sells its products online. The company was founded in 2019 and is based in New York, New York.

arfa

Hims raised $100000000 on 2019-01-28 in Series C

Hims, Inc. manufactures men's wellness products. It offers products, including hair loss prevention medicines, sexual wellness products, skincare products, and oral care products. The company also provides sweaters, jackets, corduroy, sport coats, wool overcoat, leather boots, flannel, shirts, caps, and candles. It sells its products online. The company was incorporated in 2013 and is based in San Francisco, California.

Hims, Inc.

ŌURA raised an undisclosed amount on 2022-04-06 in Venture Round

Oura is a pioneering sleep performance platform, focused on improving sleep that leads to a better life. The Oura Ring and app gives users daily feedback to improve their health, allowing users to better understand their body and reach their goals.

Oura Health OyLtd. is a health technology company founded in Oulu, Finland in 2013. In 2018, the company received the Red Dot Awards for communications design and product design. Backed by world-class investors, leaders, champions, and creators, Oura Health is based in Oulu & Helsinki, Finland, and San Francisco, California.

ŌURA

Duos raised $15000000 on 2022-04-12 in Series A

Duos forms trusted relationships with older adults using technology and community to support fulfilling lives at home. The company was founded in 2020 and is headquartered in New York.

Duos

Duos raised $6050000 on 2021-02-05 in Seed Round

Thingtesting raised $2000000 on 2021-02-24 in Seed Round

Thingtesting is a review account on Instagram featuring emerging brands and startups. The posts give an honest review from both a consumer and VC perspective.

Thingtesting

Clay raised $8000000 on 2021-08-30 in Seed Round

Clay.earth

Moment House raised $12000000 on 2021-08-26 in Series A

Moment House

Real raised $37000000 on 2022-04-12 in Series B

Real is making mental wellness an essential part of wellbeing. It made its mission to develop a new therapy model based on member-centered care that is affordable and effective.

Real

AmplifyMD raised an undisclosed amount on 2022-03-27 in Seed Round

AmplifyMD

Zyper raised $6500000 on 2019-06-06 in Series A

Alkeme Health raised $1100000 on 2021-09-01 in Seed Round

Alkeme Health is a digital health platform that features content from Black practitioners and experts in wellness, including psychology and mindfulness. Founded by Ryan Mundy in 2020, Alkeme Health’s mission is to become the universal healthcare provider for the Black community - this mission is rooted in mental health under the core belief that “A healthy life starts with a healthy mind.”

Alkeme Health

ŌURA raised an undisclosed amount on 2019-12-27 in Series B

Lolli raised $10000000 on 2021-07-28 in Series A

Lolli is a rewards application that allows users to earn bitcoin when shopping online.

The company has partnered with 1,000+ top brands to give people the ability to easily earn bitcoin rewards when they shop. When users shop on one of the partner sites, Lolli gets a percentage of each sale. The company then splits that percent with users, sending bitcoin to users' Lolli wallet.

Lolli was founded in 2018 by Alex Adelman and Matt Senter and is headquartered in New York, NY.

Lolli, Inc.

Birchbox raised $1400000 on 2010-10-27 in Seed Round

MakerSights raised $25000000 on 2021-08-04 in Series B

MakerSights is a leading provider of product development software for consumer brands.

Through the company platform, MakerSights enables brand partners to rapidly measure customer demand for their future products and concepts. By identifying the styles, colors and product attributes that appeal most of the customers, you’ll be able to invest your team’s time, efforts and capital more efficiently.

MakerSights

Calibrate raised $100000000 on 2021-08-25 in Series B

Calibrate is a new telemedicine metabolic health care startup that gives people everywhere control of their health. Their one-year metabolic reset is built on the latest weight health science and is vetted and approved by a world-class clinical advisory board. They are a modern, medical approach that combines medication with one-on-one coaching—all personalized to the individual's biology, their goals, and their life for a 10% weight loss that lasts.

It was founded in 2019 and is headquartered in New York.

Calibrate

KINLÒ raised an undisclosed amount on 2022-03-17 in Seed Round

KINLÒ

Cococart raised $4100000 on 2022-03-02 in Seed Round

Cococart is an e-commerce platform for businesses to start an online shop easily and helps local businesses to accept online orders in 1 minute. Cococart empowers small businesses to manage their own sales without apps or marketplaces that charge unsustainable fees and commissions.

Cococart

Outdoor Voices raised $13000000 on 2016-07-19 in Series B

Retention Science raised $7000000 on 2014-08-05 in Series A

Studio raised $50000000 on 2022-04-11 in Series B

Monthly is an online training and education platform designed to connect with mentors and develop skills. The platform connects users from various fields and domains seeking specific skill sets with mentors online who guide them through text messaging, enabling students, entrepreneurs, and professionals to gain knowledge and develop themselves.

Monthly

Eclipse Foods raised $12000000 on 2020-11-17 in Series A

Eclipse Foods Co manufactures plant-based dairy products that are indistinguishable from animal dairy products including, ice cream, cream cheese, and sour cream. The company use novel plant-processing technology to give dairy flavor, texture, and functionality without the health, environmental, and welfare issues attached to traditional dairy. Eclipse Foods was founded in 2019 and is headquartered in Walnut, California.

Eclipse Foods Co

Eclipse Foods raised $40000000 on 2022-06-28 in Series B

Dumpling raised $6500000 on 2020-06-17 in Series A

dumpling, Inc. develops an application for individuals to launch, run, and grow independent grocery shopping and delivery businesses. It offers Dumpling, an application that provides grocery shopping and delivery business owners in the United States with the tools, technology, and business support. The company application also helps clients to place orders. dumpling, Inc. was founded in 2016 and is based in Seattle, Washington with an additional office in Berkeley, California.