Forerunner Ventures

Forerunner Ventures is a venture capital firm based in San Francisco, California, founded in 2007. It specializes in early-stage investments in consumer-oriented and technology sectors, focusing on high-growth, privately-held branded companies. The firm seeks to partner with ambitious entrepreneurs addressing the evolving landscape of digital commerce. Representative investments include notable brands such as Dollar Shave Club, Warby Parker, and Glossier. Forerunner Ventures primarily targets seed stage and Series A funding opportunities, with typical initial investments ranging from $250,000 to $500,000, and aims to increase its stake in successful companies through follow-on rounds. The firm favors investments in the Bay Area but also considers opportunities in New York and Los Angeles, preferably alongside active local investors.

Fawzi Itani

Investor

Nicole Johnson

Partner

Eurie Kim

Partner

KJ Sidberry

Principal

Priyanka Suri

Investor

Past deals in Los Angeles, CA

Ok Play

Series A in 2020
Ok Play is a mobile-based platform designed to foster bonding and communication between parents and children through interactive storytelling. Founded in 2019 and based in Los Angeles, the company offers a free app that encourages children to create personalized story adventures. The platform features themed programs developed by artists, educators, and scientists, aimed at enhancing children's empathy, kindness, and creativity. By participating in weekly creative challenges, kids are empowered to take the lead in their narratives, promoting both individual expression and family connection.

Ok Play

Seed Round in 2019
Ok Play is a mobile-based platform designed to foster bonding and communication between parents and children through interactive storytelling. Founded in 2019 and based in Los Angeles, the company offers a free app that encourages children to create personalized story adventures. The platform features themed programs developed by artists, educators, and scientists, aimed at enhancing children's empathy, kindness, and creativity. By participating in weekly creative challenges, kids are empowered to take the lead in their narratives, promoting both individual expression and family connection.

11 Honore

Series A in 2019
11 Honoré is a size-inclusive shopping site that for the first time ever, gives more women the option to experience the best designer clothing and celebrate and honor their bodies, beauty and style. Through listening to you, we are building an exciting new space that is reflective of the fact that style has no size and that everyone who appreciates luxury and designer clothing should and now does have access to it. Welcome to the new runway. One where the traditional fashion playbook is being re-written and where we are working hard to create a platform for change and the wardrobe you’ve been waiting for.

Ritual

Series B in 2019
Ritual is a direct-to-consumer health brand based in Los Angeles, focused on providing transparency in nutrition. The company emphasizes the importance of understanding not only what ingredients are consumed but also their sourcing and purpose. Ritual conducts extensive research to ensure that its premium nutrients are both effective and scientifically backed. The brand aims to empower individuals to adopt healthy habits by making nutrition a ritual in their daily lives. With a diverse team that includes scientists, artists, and marketers, Ritual is committed to reinventing the health and wellness industry. The company is experiencing rapid growth and is dedicated to its mission of helping people feel their best through informed dietary choices.

11 Honore

Series A in 2018
11 Honoré is a size-inclusive shopping site that for the first time ever, gives more women the option to experience the best designer clothing and celebrate and honor their bodies, beauty and style. Through listening to you, we are building an exciting new space that is reflective of the fact that style has no size and that everyone who appreciates luxury and designer clothing should and now does have access to it. Welcome to the new runway. One where the traditional fashion playbook is being re-written and where we are working hard to create a platform for change and the wardrobe you’ve been waiting for.

Lumi

Series A in 2018
Lumi is a packaging supply chain platform for online brands, from small businesses to leading companies shipping millions of orders per month. Digital-native brands such as MeUndies, Threadless, Primary, and thousands of others rely on Lumi to supply unique and cost-effective unboxing experiences using their wide array of boxes, mailers, tape, and paper products available both custom-branded and plain. The Lumi Editor turns designs into production-ready artwork simplifying the traditional process of getting artwork proof. The Lumi Dashboard allows companies to quickly manage and re-order the supplies they need. Lumi works directly with factories around the world to produce and ship goods at competitive prices across a wide variety of manufacturing and printing techniques.

11 Honore

Seed Round in 2017
11 Honoré is a size-inclusive shopping site that for the first time ever, gives more women the option to experience the best designer clothing and celebrate and honor their bodies, beauty and style. Through listening to you, we are building an exciting new space that is reflective of the fact that style has no size and that everyone who appreciates luxury and designer clothing should and now does have access to it. Welcome to the new runway. One where the traditional fashion playbook is being re-written and where we are working hard to create a platform for change and the wardrobe you’ve been waiting for.

Ritual

Series A in 2017
Ritual is a direct-to-consumer health brand based in Los Angeles, focused on providing transparency in nutrition. The company emphasizes the importance of understanding not only what ingredients are consumed but also their sourcing and purpose. Ritual conducts extensive research to ensure that its premium nutrients are both effective and scientifically backed. The brand aims to empower individuals to adopt healthy habits by making nutrition a ritual in their daily lives. With a diverse team that includes scientists, artists, and marketers, Ritual is committed to reinventing the health and wellness industry. The company is experiencing rapid growth and is dedicated to its mission of helping people feel their best through informed dietary choices.

Ritual

Seed Round in 2016
Ritual is a direct-to-consumer health brand based in Los Angeles, focused on providing transparency in nutrition. The company emphasizes the importance of understanding not only what ingredients are consumed but also their sourcing and purpose. Ritual conducts extensive research to ensure that its premium nutrients are both effective and scientifically backed. The brand aims to empower individuals to adopt healthy habits by making nutrition a ritual in their daily lives. With a diverse team that includes scientists, artists, and marketers, Ritual is committed to reinventing the health and wellness industry. The company is experiencing rapid growth and is dedicated to its mission of helping people feel their best through informed dietary choices.
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