User Replay Limited develops digital customer experience analytics software solutions. It offers an integrated customer experience platform with machine learning to discover, inspect, and take action on the right sessions; and Active CX, a platform for recording and analysis of digital customer interaction. It serves financial services, insurance, retail, and travel markets in the United States, the United Kingdom, continental Europe, and internationally. The company was founded in 2009 and is based in Reading, United Kingdom. It has operations in Europe, the Middle East, Africa, and internationally.