Extend

Extend Inc., established in 2019 and based in San Francisco, specializes in providing extended warranties and protection plans for a wide array of products such as electronics, appliances, furniture, and more. The company offers these services both online and offline, with plans underwritten by various insurance companies. Extend differentiates itself through its API-first approach, enabling merchants to integrate its platform into their existing eCommerce solutions seamlessly. Its intelligent decision engine employs machine learning to optimize warranty offers in real-time, enhancing conversions and revenue generation for merchants. Additionally, Extend stores purchase details and facilitates the claim process, ensuring a smooth customer experience throughout.