Mawdoo3
Mawdoo3 is an online platform dedicated to providing credible Arabic content across various topics, including health, education, and cooking. It serves over 50 million unique visitors each month, aiming to enhance the availability of quality Arabic information on the Internet. The platform employs artificial intelligence to curate an encyclopedia of digital content that emphasizes Arabian culture and history, allowing users to access relevant information quickly and efficiently. By focusing on trustworthy sources, Mawdoo3 strives to meet the needs of Arabic internet users seeking reliable content.
Top Stages
2 past transactions
Relevant Network
Acquisition in 2020
Relevant Network is an Amman-based performance marketing company that provides digital marketing services in the Middle East and North Africa. Founded in 2013, it focuses on affiliate marketing to help brands and businesses secure acquisitions such as leads, installs and sales in the MENA region. The company offers affiliate program setup and management, landing page optimization and localization, conversion funnel optimization, and online marketing consultancy. In 2020 it was acquired from MediaScope Holdings by Mawdoo3 and now operates as a subsidiary of Mawdoo3.
SuperMama
Acquisition in 2019
SuperMama is an online parenting community based in New Cairo, Egypt, founded in 2011 by Yasmine El-Mehairy and Zeinab Samir. The platform serves as a comprehensive resource for mothers, providing expert-verified information on various aspects of motherhood, including pregnancy, parenting, nutrition, home management, and family well-being. It offers insights on raising children from infancy through adolescence and supports mothers in managing tasks and time effectively. Additionally, SuperMama fosters a space for mothers to share personal experiences and engage in discussions, enhancing the sense of community among users. By addressing diverse topics such as diet, health, and family dynamics, SuperMama aims to empower mothers to lead balanced and fulfilling lives.
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