Relevant Network
Acquisition in 2020
Relevant Network is a performance marketing company based in Amman, Jordan, specializing in digital marketing services for brands and businesses in the Middle East and North Africa region. Founded in 2013, the company focuses on affiliate marketing strategies to help clients achieve acquisitions, including leads, installs, and sales. In January 2020, Relevant Network was acquired by Mawdoo3, a move that positioned it as a subsidiary under Mawdoo3's umbrella.
SuperMama
Acquisition in 2019
SuperMama is an online parenting community based in New Cairo, Egypt, founded in 2011. It serves as a comprehensive platform for mothers in the Arab World, providing trusted information on various aspects of motherhood, including pregnancy, parenting, home management, nutrition, and relationships. The website features expert-verified content from nutritionists, doctors, and psychologists, ensuring reliable resources for its users. In addition to informational articles, SuperMama fosters a space for mothers to share personal experiences and engage in discussions. The platform also includes tools that assist users in organizing tasks and managing their time effectively, making it a valuable resource for modern mothers navigating the complexities of family life.
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