Pelatro

Pelatro Plc is a UK-based company that specializes in providing information management software and related services primarily to telecommunications providers. The company’s flagship product, mViva, is a comprehensive customer engagement hub designed to support customer value management teams in managing the campaign life-cycle for subscribers and retailers. This suite includes solutions for contextual campaign management, loyalty management, and data monetization, leveraging Big Data analytics to enhance precision marketing efforts. Pelatro also offers software maintenance, support services, and consultancy or training related to its software solutions. The company operates in various regions, including South East Asia, the Caribbean, Central Asia, Eastern Europe, North Africa, South Asia, and Sub-Saharan Africa, catering predominantly to enterprise-level customers in the telecommunications sector. Founded in 2017 and headquartered in London, Pelatro aims to optimize marketing strategies through innovative software solutions.