MNTN
MNTN Performance TV is a connected TV advertising platform that specializes in delivering measurable results for marketers through its advanced suite of targeting, measurement, and automated optimization technologies. The company develops a cloud-based advertising platform designed to enhance measurable conversions, revenue, and site visits for clients. It offers an integrated cross-device advertising system that encompasses social, mobile, and display advertising. Key features of the platform include audience segmentation, campaign management, a creative ad builder, and comprehensive reporting tools. This enables marketers and advertisers to maintain complete control and transparency over their campaigns, ensuring that their television advertising initiatives not only meet their goals but also create a lasting business impact.
Quickframe
Acquisition in 2022
Quickframe LLC operates an online platform that connects video producers with brands and publishers seeking original video content. Based in New York, Quickframe's platform streamlines the video creation process, reducing the time and cost typically associated with traditional methods. It enables creators to earn compensation for their work while allowing businesses and media companies to efficiently acquire high-quality videos tailored to their needs. This innovative approach empowers users to effectively engage their audiences through compelling video content.
Maximum Effort Productions
Acquisition in 2021
Maximum Effort Productions, based in Santa Monica, California, is a content production studio primarily focused on creating movies, TV series, and other forms of entertainment. The company, founded by Hollywood star Ryan Reynolds, operates under the principle of producing content for personal amusement, reflecting a unique and creative approach to filmmaking. In addition to its core entertainment offerings, Maximum Effort Productions also produces advertisements and, uniquely, cocktails, demonstrating a diverse range of interests and capabilities.
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