Immersion Labs
Corporate Round in 2023
We are spatial computing company that implements augmented and virtual reality technology in business and entertainment
29029 Everesting
Acquisition in 2021
29029 Everesting is an event that gives the ultra endurance finish line to the non-endurance athlete.
Altra Footwear
Acquisition in 2011
Altra Footwear specializes in the design and manufacture of running footwear aimed at enhancing the running experience for athletes. The company is recognized for introducing the first Zero Drop, fully cushioned, foot-shaped, gender-specific footwear line. Altra's shoes feature a unique toe box that alleviates common foot problems such as bunions, neuromas, and plantar fasciitis. This design prioritizes stability and comfort while promoting a natural foot position, allowing athletes to relax their feet and achieve a more powerful push-off during running. Through its innovative approach, Altra Footwear aims to improve both performance and overall foot health for runners.
FreeMotion Fitness
Acquisition in 2000
FreeMotion Fitness, Inc. is a company that specializes in the design, manufacture, and marketing of a wide range of fitness equipment in the United States. The company offers an extensive product lineup that includes incline trainers, treadmills, and elliptical trainers, many of which are equipped with cable TV. Additionally, FreeMotion produces various types of exercise bikes—including recumbent and upright models—as well as benches for strength training, such as decline, incline, flat benches, and utility benches. The company also manufactures squat racks, smith machines, dual cable crosses, and an array of cardio equipment. Its strength training offerings include adjustable benches, dumbbells, bell and barbell racks, weight racks, abdominal benches, back extension equipment, and body vibration platforms. Through its diverse product range, FreeMotion Fitness aims to meet the varying needs of fitness enthusiasts and organizations.
NordicTrack
Acquisition in 1998
NordicTrack, Inc. is a manufacturer of exercise and fitness equipment based in Columbia, South Carolina. The company offers a diverse range of products, including treadmills, ellipticals, exercise bikes, strength training machines, incline trainers, ski machines, and muscle toners. By providing these various fitness solutions, NordicTrack aims to support customers in enhancing their health and promoting active lifestyles.
HealthRider
Acquisition in 1996
HealthRider Inc is a company based in Saint Paul, Minnesota, specializing in the manufacturing of gym accessories and fitness equipment. The company offers a diverse range of products, including treadmills, ellipticals, hybrid trainers, crosstrainers, and exercise bikes. HealthRider is dedicated to providing high-quality fitness machines designed to enhance physical fitness and support healthy lifestyles.
Reform RX is a connected fitness Pilates equipment startup whose model allows customers to take streaming on-demand courses, link to wearables, and obtain useful exercise information. It is designed to be versatile and may be used in a variety of contexts, including boutique studios, gyms, hotels, corporate venues, and direct-to-consumer environments.