iFit is a global subscription technology company specializing in interactive personal training, serving a community of six million engaged members across 120 countries. The company offers a unique fitness experience through its proprietary streaming technology, which facilitates real-time interaction between users and their trainers, as well as their smart exercise machines. iFit-enabled devices can automatically adjust speed, incline, decline, and resistance during workouts, creating a seamless experience. The platform provides a diverse array of content, including interactive studio classes, global workouts, cross-training sessions, and workouts utilizing Google Maps. iFit's offerings are integrated with well-known industry brands such as NordicTrack, ProForm, Weider, Freemotion, and Sweat, combining cutting-edge software, engaging content, and advanced hardware to enhance users' fitness journeys.
We are spatial computing company that implements augmented and virtual reality technology in business and entertainment
29029 Everesting
Acquisition in 2021
29029 Everesting is an event that gives the ultra endurance finish line to the non-endurance athlete.
Altra Footwear
Acquisition in 2011
Altra Footwear specializes in the design and manufacture of running footwear aimed at enhancing the running experience for athletes. The company is recognized for introducing the first Zero Drop, fully cushioned, foot-shaped, gender-specific footwear line. Altra's shoes feature a unique toe box that alleviates common foot problems such as bunions, neuromas, and plantar fasciitis. This design prioritizes stability and comfort while promoting a natural foot position, allowing athletes to relax their feet and achieve a more powerful push-off during running. Through its innovative approach, Altra Footwear aims to improve both performance and overall foot health for runners.
FreeMotion Fitness
Acquisition in 2000
FreeMotion Fitness, Inc. specializes in the design, manufacture, and marketing of a wide range of fitness equipment in the United States. The company offers an extensive lineup of training equipment, including incline trainers, treadmills, elliptical trainers, exercise bikes, and various types of benches such as decline, incline, and flat benches. Additionally, FreeMotion provides strength training equipment, such as squat racks, smith machines, dual cable crosses, and utility benches. The product range also features adjustable benches, dumbbell and barbell racks, as well as specialized equipment like abdominal benches and body vibration platforms, catering to diverse fitness needs.
NordicTrack
Acquisition in 1998
NordicTrack, Inc. is a manufacturer of exercise and fitness equipment located in Columbia, South Carolina. The company offers a diverse range of products that includes treadmills, ellipticals, exercise bikes, strength training machines, incline trainers, ski machines, and muscle toners. NordicTrack aims to support customers in improving their health and maintaining active lifestyles through its innovative fitness solutions.
HealthRider
Acquisition in 1996
Healthrider Inc is a company based in Saint Paul, Minnesota, specializing in the manufacturing of gym accessories and fitness equipment. The company provides a variety of products designed to enhance physical fitness, including treadmills, ellipticals, hybrid trainers, crosstrainers, and exercise bikes. By focusing on innovative fitness solutions, Healthrider aims to support individuals in achieving their health and wellness goals through quality exercise machines.
Reform RX
Reform RX is a connected fitness Pilates equipment startup whose model allows customers to take streaming on-demand courses, link to wearables, and obtain useful exercise information. It is designed to be versatile and may be used in a variety of contexts, including boutique studios, gyms, hotels, corporate venues, and direct-to-consumer environments.
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