True Beauty Ventures

True Beauty Ventures II is a venture capital fund managed by True Beauty Ventures. The fund is located in New York, New York, and invests in the United States. The fund invests in consumer products and services (B2C), consumer nondurables, and the personal products sector.

Rich Gersten

Co-Founder & Managing Partner

Cristina Nuñez

Co-Founder, General Partner & Board Member

5 past transactions

Crown Affair

Series A in 2022
Crown Affair, Inc. is an online retailer specializing in personal haircare products, founded in 2019 and based in New York. The company emphasizes a holistic approach to hair care, offering a range of vegan and cruelty-free products such as brushes, towels, oils, scrunchies, and renewal masks. Each product is designed to work in harmony with others, transforming routine hair care into a meaningful ritual. Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging to ensure that their offerings are environmentally friendly. By providing guidance, tools, and a supportive community, Crown Affair aims to redefine consumers' relationships with their hair.

Moon Juice

Venture Round in 2022
Moon Juice LLC manufactures and distributes organic pressed juices, Moon Milks, Cosmic Provisions, and the Moon Pantry. The company also manufactures skincare products, snacks, protein products, and snacks. The company was founded in 2015 and is headquartered in Culver City, California.

Maude

Series A in 2021
Maude Group, Inc. is a Brooklyn-based company that specializes in sex-focused products designed to enhance intimacy. Launched in April 2018, the brand offers a range of essentials, including silicone toys, natural latex condoms, and lubricants made from natural ingredients. Maude's mission is to improve sexual experiences for all individuals by emphasizing quality, simplicity, and inclusivity. The company collaborates with top-tier manufacturers to ensure that its body-safe products are user-friendly and contribute to a modern understanding of sexual health, aiming to destigmatize discussions around intimacy.

Feals

Pre Seed Round in 2021
Feals is a modern wellness brand delivering thoughtful, hemp-based CBD products designed to keep your head clear and help you feel your best. Our mission is to provide a simple, healthy, better way to feel better and believe that digital commerce should come with an empathetic human touch.
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