True Beauty Ventures

True Beauty Ventures is an emerging growth investment firm founded in 2020, with locations in Florida and New York. The firm focuses on investing in the beauty, wellness, and personal care sectors, targeting consumer products and services, particularly in the business-to-consumer (B2C) space. True Beauty Ventures II, a venture capital fund managed by the firm, specifically invests in consumer nondurables and personal products within the United States.

Rich Gersten

Co-Founder and Managing Partner

Cristina Nuñez

Co-Founder, General Partner and Board Member

5 past transactions

Vacation

Series A in 2023
Producer of sunscreen products intended to provide skincare protection. The company's products are free from harmful ingredients, prepared with natural moisturizers, and approved by skin cancer doctors, enabling customers to use a clean skin product and enhance their leisure.

Crown Affair

Series A in 2022
Crown Affair, Inc. is an online retailer specializing in personal haircare products, founded in 2019 and based in New York. The company emphasizes a holistic approach to hair care, offering a range of vegan and cruelty-free products such as brushes, towels, oils, scrunchies, and renewal masks. Each product is designed to work in harmony with others, transforming routine hair care into a meaningful ritual. Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging to ensure that their offerings are environmentally friendly. By providing guidance, tools, and a supportive community, Crown Affair aims to redefine consumers' relationships with their hair.

Moon Juice

Venture Round in 2022
Moon Juice LLC manufactures and distributes organic pressed juices, Moon Milks, Cosmic Provisions, and the Moon Pantry. The company also manufactures skincare products, snacks, protein products, and snacks. The company was founded in 2015 and is headquartered in Culver City, California.

Maude

Series A in 2021
Maude Group, Inc. is a Brooklyn-based company that develops and offers a range of sex-focused products designed to enhance intimate experiences. Launched in April 2018, Maude aims to improve sexual wellness by providing high-quality, body-safe essentials that are simple and inclusive. The product line includes silicone toys, natural latex condoms, paraben-free lubricants, personal massagers, vibrators, and massage candles, all crafted with an emphasis on safety and ease of use. By collaborating with top factories, Maude seeks to destigmatize and modernize sexual health, making intimate care accessible and enjoyable for all individuals.

Feals

Pre Seed Round in 2021
Feals, Inc., established in 2018 and located in Denver, Colorado, specializes in the production of hemp-based CBD products. The company focuses on delivering cannabinoid-based health supplements designed to promote wellness and alleviate stress, anxiety, and discomfort. Utilizing Sativa-L Cannabis plants with less than 0.3 percent THC, Feals aims to provide a natural and effective solution for improving sleep quality and overall well-being. The brand emphasizes a customer-centric approach, blending modern digital commerce with a supportive human touch to enhance the user experience.
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