Cardlytics
Cardlytics, Inc. operates an advertising platform that integrates with the digital channels of financial institutions, including online and mobile banking, email, and real-time notifications, primarily in the United States and the United Kingdom. Founded in 2008 and headquartered in Atlanta, Georgia, the company partners with over 1,500 financial institutions, such as Bank of America and PNC, to enhance customer loyalty through banking rewards programs. Utilizing purchase-based intelligence, Cardlytics enables marketers to effectively identify, reach, and influence potential buyers while accurately measuring the impact of their marketing campaigns. The company's primary offering, the Cardlytics Direct solution, serves as a native advertising channel within banking platforms, allowing marketers to connect with consumers in a trusted environment. Additionally, Cardlytics provides other platform solutions that leverage purchase insights outside the banking context, further enhancing marketers' capabilities to engage with their target audience.
Top Stages
2 past transactions
Bridg
Acquisition in 2021
Bridg is a customer data platform designed to help marketers gain deeper insights into their customers by utilizing SKU-level data. The platform aggregates customer identities derived from point-of-sale transactions and enriches these profiles with additional information from a comprehensive database. This enables businesses to engage in targeted, personalized marketing strategies that drive direct revenue generation across both digital and traditional advertising channels. By providing marketers with detailed customer insights, Bridg enhances their ability to reach and connect with consumers effectively.
Dosh
Acquisition in 2021
Dosh is a rapidly growing cash back platform that connects consumers with brands through a card-linked ecosystem. This platform enables users to earn cash back when shopping, dining, or booking hotels by automatically applying available offers and rebates. Dosh's technology leverages real-time behavioral and transactional data to help brands attract new customers, enhance purchase frequency, and increase average order value. By reallocating advertising budgets directly to consumers, Dosh facilitates measurable sales growth and improves brand engagement. Additionally, users have the option to transfer their earned cash back to their bank accounts or donate it to charity through the application.
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