Cardlytics
Cardlytics, Inc. operates an advertising platform integrated within the digital channels of financial institutions, including online banking, mobile apps, and email notifications in the United States and the United Kingdom. The company has two main segments: Cardlytics Direct and Other Platform Solutions. The Cardlytics Direct solution serves as a native advertising channel, allowing marketers to engage consumers through their trusted banking interfaces. By partnering with over 1,500 financial institutions, such as Bank of America and PNC, Cardlytics leverages purchase-based intelligence to enhance the relevance and measurability of marketing efforts. This insight enables marketers to identify and reach potential buyers effectively while assessing the impact of their campaigns. Founded in 2008 and headquartered in Atlanta, the company also maintains offices in London, New York, Chicago, and San Francisco.
Bridg is a customer data platform designed to help marketers gain insights into their customers at the SKU level. By aggregating customer identities from point-of-sale transactions and enriching these profiles with data from various sources, Bridg enables targeted and personalized marketing efforts. This approach facilitates direct revenue generation through effective advertising strategies across both digital and traditional channels, allowing businesses to better understand and reach their customers.
Dosh operates a transaction-based advertising platform that enables consumers to earn cashback while shopping, dining, or booking hotels. The platform connects users with real-time offers, utilizing behavioral and transactional data to maximize marketing effectiveness for brands. By providing contextually relevant deals, Dosh helps businesses attract new customers, enhance purchase frequency, and increase average order value. Users can easily access available coupons, promo codes, and rebates, earning cashback that can be transferred to their bank accounts or donated to charity. This approach allows brands to allocate advertising budgets directly to consumers, facilitating sales growth and fostering positive brand awareness.
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