Holland & Barrett

Avie, founded in 2021 and based in London, England, offers a software application platform that delivers actionable insights into health and fitness data. The platform utilizes artificial intelligence and machine learning to personalize user experiences, helping individuals build long-term healthy habits. By analyzing users' fitness levels, schedules, and preferences, Avie enables them to better understand their physical health and encourages meaningful behavioral change.

Parla is a digital platform focused on enhancing women's reproductive health by providing accessible and personalized support. It allows women to purchase at-home fertility blood tests, enabling them to monitor their reproductive health conveniently from home. In addition to testing, Parla offers a wealth of educational resources and connects users with reproductive health experts and wellness practitioners. The platform also fosters a supportive community where mothers-to-be can engage with peers who have faced similar fertility challenges, promoting a proactive and holistic approach to reproductive health.

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