H&M

H&M Hennes & Mauritz AB, a Swedish multinational, operates as a family of six independent fashion brands: H&M, COS, Monki, Weekday, Cheap Monday, and & Other Stories. The company offers affordable, sustainable, and trendy clothing, shoes, accessories, and home decor for men, women, teenagers, and children. H&M's design teams create diverse collections, from party wear to basics and sportswear, catering to various styles, seasons, and occasions. The business model is centered around enabling customers to express their individuality through fashion and design, promoting a more circular lifestyle.

Daniel Erver

CEO

Erik Karlsson

Investment Manager

Past deals in Apparel

SRTX

Venture Round in 2025
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Kintra Fibers

Venture Round in 2023
Kintra Fibers, Inc. is a material science company based in Brooklyn, New York, that specializes in manufacturing bio-synthetic fabrics and yarns for the fashion industry. Founded in 2018, the company has developed a proprietary bio-based and compostable polymer that provides an alternative to fossil fuel-based textiles, which dominate the global fiber market. Kintra's materials are designed to match the performance and pricing of traditional synthetics while addressing significant environmental concerns such as microfiber pollution. Their innovative fibers can be integrated into existing manufacturing processes and are suitable for chemical and mechanical recycling or industrial composting. By enabling circularity and facilitating the digestion of its materials into CO2 and water within wastewater treatment facilities, Kintra Fibers aims to contribute to cleaner oceans and soil, promoting sustainability in the textile industry.

Keel.Labs

Series A in 2022
Keel Labs is a biomaterials company focused on producing sustainable materials derived from renewable resources, specifically seaweed. The company addresses the ecological damage associated with the fashion industry by developing a platform for creating durable and rapidly degradable yarns from kelp. This innovative approach integrates scientific research and design with waste reduction in textile production, offering a viable alternative to conventional textiles for the footwear and apparel industries. By utilizing kelp, Keel Labs provides a functional and environmentally friendly resource that aims to mitigate the negative impacts of traditional material sourcing.

SRTX

Venture Round in 2022
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Fairbrics

Seed Round in 2022
Fairbrics is a company focused on creating sustainable fabrics that benefit the environment. It has developed a platform that captures carbon dioxide from the atmosphere and transforms it into ethylene glycol, a key component of polyester used in clothing production. By utilizing CO2 waste, Fairbrics aims to manufacture synthetic fabrics with a net positive impact on climate change, addressing the increasing demand from fashion brands and consumers for eco-friendly solutions. Through its innovative approach, Fairbrics seeks to enable the fashion industry to contribute to a greener future while still offering the latest trends in apparel.

Printify

Series A in 2021
Printify is a leading print-on-demand platform that enables individuals to create and sell custom products online without the risks associated with traditional inventory management. Since its establishment in 2015, Printify has experienced significant growth, attracting over 10 million users who utilize its services to design and market a wide range of products, including apparel, wall art, home decor, and accessories. The platform streamlines the process by automating printing and shipping directly to customers, allowing e-commerce store owners to focus on sales and customer engagement. With its headquarters in Riga and a diverse team of over 700 employees across Europe, Printify has earned recognition as one of the best startup employers. The company has garnered investment from notable figures and firms, further solidifying its position in the industry.

SRTX

Series B in 2020
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Aday

Series A in 2020
ADAY is a direct-to-consumer brand specializing in consciously designed technical clothing. Founded by Nina Faulhaber and Meg He, the company operates from New York and London, focusing on creating capsule wardrobes that promote outfit repetition. By combining seasonless design with technical fabrics, ADAY aims to offer high-quality and versatile clothing that maximizes utility while minimizing consumption. The brand emphasizes a sustainable supply chain, allowing customers to enjoy clever styles that enhance their energy and joy. Through its e-commerce platform, ADAY seeks to redefine modern wardrobes by encouraging thoughtful and sustainable fashion choices.

Thread

Series B in 2018
Thread Online Limited, trading as Thread, is a UK-based online retailer established in 2012. The company specializes in selling men's and women's apparel, shoes, and accessories through its e-commerce platform. Thread's unique selling proposition lies in its personal styling service, which combines the expertise of human stylists with machine learning algorithms to provide customers with tailored clothing recommendations, simplifying the online shopping experience.

Aday

Venture Round in 2017
ADAY is a direct-to-consumer brand specializing in consciously designed technical clothing. Founded by Nina Faulhaber and Meg He, the company operates from New York and London, focusing on creating capsule wardrobes that promote outfit repetition. By combining seasonless design with technical fabrics, ADAY aims to offer high-quality and versatile clothing that maximizes utility while minimizing consumption. The brand emphasizes a sustainable supply chain, allowing customers to enjoy clever styles that enhance their energy and joy. Through its e-commerce platform, ADAY seeks to redefine modern wardrobes by encouraging thoughtful and sustainable fashion choices.

Ivyrevel

Funding Round in 2016
Ivyrevel AB is an online retailer based in Stockholm, Sweden, specializing in women's clothing, shoes, and accessories. Founded in 2012, the company offers a diverse range of products, including jackets, dresses, tops, skirts, pants, swimwear, shoes, and various accessories. Ivyrevel's design philosophy is influenced by urban contrasts and aims to empower strong, independent women. The brand's collections are characterized by polished, extroverted styles that feature feminine silhouettes and bold visual details, catering to a contemporary audience. Ivyrevel primarily engages with its customers through popular social media platforms such as Instagram, Facebook, and Snapchat, emphasizing a strong online presence to showcase its fashion offerings.

Ivyrevel

Venture Round in 2016
Ivyrevel AB is an online retailer based in Stockholm, Sweden, specializing in women's clothing, shoes, and accessories. Founded in 2012, the company offers a diverse range of products, including jackets, dresses, tops, skirts, pants, swimwear, shoes, and various accessories. Ivyrevel's design philosophy is influenced by urban contrasts and aims to empower strong, independent women. The brand's collections are characterized by polished, extroverted styles that feature feminine silhouettes and bold visual details, catering to a contemporary audience. Ivyrevel primarily engages with its customers through popular social media platforms such as Instagram, Facebook, and Snapchat, emphasizing a strong online presence to showcase its fashion offerings.

Weekday

Acquisition in 2008
Weekday is a progressive retail store concept offering jeans and creative fashion at an affordable price.

Cheap Monday

Acquisition in 2008
Cheap Monday is a clothing brand based in Stockholm, Sweden, known for its extensive range of affordable apparel, particularly jeans. Launched in 2004, it began with a modest delivery of 800 pairs of jeans and has since expanded its product offerings significantly, now including main collections for both men and women, as well as in-season drops. The brand's portfolio features a variety of items such as t-shirts, tops, socks, belts, jackets, blazers, tracksuits, and accessories, catering to diverse customer needs. In 2008, Cheap Monday partnered with H&M, further enhancing its market presence, and opened its first standalone store in Copenhagen in 2009. Today, Cheap Monday continues to focus on providing quality products at competitive prices, appealing to a wide audience.

Monki

Acquisition in 2008
Monki is a Swedish fashion brand that focuses on creating clothing designed to empower young women to express their individuality and confidence through their personal style. The brand emphasizes a fun and playful approach to fashion, encouraging customers to embrace what makes them feel good. With a commitment to innovative design and a vibrant aesthetic, Monki aims to resonate with a youthful audience seeking unique and expressive apparel.

Gap

Acquisition in 2004
Gap, established in 1969, is a global retail company headquartered in San Francisco. It operates multiple brands, including Gap, Old Navy, Banana Republic, and Athleta, offering a wide range of apparel, accessories, and personal care products for men, women, and children. With a commitment to accessible style, Gap provides quality fashion at varying price points, ensuring everyone can express their personal style. The company's extensive global presence includes over 3,200 company-operated and nearly 400 franchise stores across more than 90 countries, along with e-commerce platforms.
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