dunnhumby

dunnhumby is a leading customer science company that specializes in analyzing data to enhance personalized customer experiences across digital, mobile, and retail platforms. By leveraging insights from over 660 million shoppers worldwide, the company helps its clients build customer loyalty, achieve competitive advantage, and foster sustained growth. Founded in 1989 and headquartered in London, dunnhumby employs nearly 3,000 experts across multiple regions, including Europe, Asia, Africa, and the Americas. The company collaborates with a prestigious roster of clients, such as Tesco, The Kroger Co., Coca-Cola, Macy's, Procter & Gamble, and PepsiCo. As a subsidiary of Tesco Stores, Ltd., dunnhumby continues to drive innovation in the retail sector through its strategic processes and multichannel media capabilities.

Leo Nagdas

Partner

27 past transactions

Harmonya

Series B in 2025
Harmonya is a technology company that specializes in AI-powered product data classification and enrichment. Its platform offers an API-based solution that enhances category management, innovation, and product search capabilities for businesses. By utilizing proprietary machine learning and artificial intelligence models, Harmonya synthesizes data from various alternative sources, appending it with unique attributes derived from consumer reviews, structured product descriptions, and other relevant information. This approach allows businesses to enrich their product data, categorize it effectively, and extract valuable insights, ultimately enabling them to drive revenue growth.

Augmodo

Seed Round in 2024
Augmodo Spatial AI develops advanced technologies for real-time tracking of retail products, significantly improving inventory management and enhancing the shopping experience for consumers. By leveraging augmented reality, the company provides valuable information that allows retailers to optimize store layouts and inventory practices. Augmodo's software solutions assist in route planning and adapt to changing product locations, maintaining accurate data on out-of-stock items. Additionally, its automated scanning capabilities help retailers reorganize store layouts effectively, thereby enhancing shelf inventory intelligence and management. This integration of spatial AI and augmented reality serves to streamline retail operations, delivering data-driven insights that support better decision-making in inventory control.

Stitched Insights

Seed Round in 2024
Stitched Insights is a developer of a consumer insights platform that focuses on integrating organic customer interactions in real-time. The company's innovative platform employs full-spectrum emotion detection to create simulated customer profiles, allowing brands to analyze psychographic insights related to various markets and products. This capability enables businesses to identify and anticipate meaningful opportunities and potential risks, providing them with a competitive edge in understanding consumer behavior and preferences. By leveraging advanced technology, Stitched Insights aims to enhance the way brands connect with their customers and make data-driven decisions.

Kevel

Series C in 2024
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Pulsate

Venture Round in 2018
Pulsate is a marketing communication software company that specializes in enabling businesses to engage directly with customers through personalized, location-based campaigns. The platform allows users to design and distribute rich media content to customers' devices, fostering deeper customer relationships by facilitating dialogue and feedback. By targeting specific locations, including street-level and competitor sites, Pulsate helps increase foot traffic and optimize marketing efforts through segmentation. The integration of iBeacons technology enhances the understanding of indoor customer location and context, allowing for precise targeting and campaign management via the Pulsate cloud platform. Ultimately, Pulsate provides clients with valuable insights into mobile customer behavior and comprehensive data on their marketing campaigns, enhancing user engagement and brand loyalty.

Aptaris

Acquisition in 2018
Aptaris is a developer of marketing and promotions management software designed to facilitate consistent omnichannel customer communications. The company offers a comprehensive platform that integrates marketing, promotions management, and enterprise management, enabling clients in retail, advertising, and marketing to streamline their processes effectively. By connecting various departments such as merchandising, marketing, and store operations, Aptaris allows organizations to quickly identify opportunities, enhance communication, and maximize budget efficiency. The software automates and optimizes the entire promotions process, from deal initiation through implementation to post-promotion analysis, helping clients navigate the complexities of modern marketing with fewer resources while driving profitability.

GrocerKey

Venture Round in 2018
GrocerKey is a company based in Madison, Wisconsin, founded in 2014, that specializes in providing e-commerce solutions for grocery retailers. It offers an end-to-end technology platform called GrocerKey, which includes a user-friendly mobile-optimized e-commerce store, native mobile applications, and a management dashboard for real-time oversight of store-level operations. Additionally, the company provides a pick, pack, and fulfill mobile application designed to enhance operational efficiency. GrocerKey's services are aimed at helping retailers build profitable e-commerce businesses and improve overall digital engagement by leveraging robust technology and proven strategies in grocery e-commerce.

Askuity

Series B in 2017
Askuity Inc. is a Toronto-based company that specializes in retail analytics software and sales enablement solutions designed to help brands enhance their business performance. Founded in 2012, the company provides a platform that consolidates retail point-of-sale data to generate insightful dashboards and customizable sales reports. By focusing on significant sales trends, Askuity's software allows brands to optimize their merchandise assortment regionally and create promotional plans that assess sales impact. Furthermore, the platform aids in preventing markdowns and addressing inventory challenges, ensuring lost sales opportunities are minimized. As of December 2018, Askuity operates as a subsidiary of The Home Depot, Inc.

Pulsate

Venture Round in 2016
Pulsate is a marketing communication software company that specializes in enabling businesses to engage directly with customers through personalized, location-based campaigns. The platform allows users to design and distribute rich media content to customers' devices, fostering deeper customer relationships by facilitating dialogue and feedback. By targeting specific locations, including street-level and competitor sites, Pulsate helps increase foot traffic and optimize marketing efforts through segmentation. The integration of iBeacons technology enhances the understanding of indoor customer location and context, allowing for precise targeting and campaign management via the Pulsate cloud platform. Ultimately, Pulsate provides clients with valuable insights into mobile customer behavior and comprehensive data on their marketing campaigns, enhancing user engagement and brand loyalty.

Aptaris

Corporate Round in 2016
Aptaris is a developer of marketing and promotions management software designed to facilitate consistent omnichannel customer communications. The company offers a comprehensive platform that integrates marketing, promotions management, and enterprise management, enabling clients in retail, advertising, and marketing to streamline their processes effectively. By connecting various departments such as merchandising, marketing, and store operations, Aptaris allows organizations to quickly identify opportunities, enhance communication, and maximize budget efficiency. The software automates and optimizes the entire promotions process, from deal initiation through implementation to post-promotion analysis, helping clients navigate the complexities of modern marketing with fewer resources while driving profitability.

Netomi

Seed Round in 2016
Netomi is a company that specializes in developing a conversational artificial intelligence platform aimed at enhancing customer experience in commerce. Founded in 2015 and headquartered in San Mateo, California, with additional offices in New York and Gurugram, Netomi provides a no-code solution that integrates seamlessly with various platforms, including Zendesk, Salesforce, and Shopify. Its technology enables brands and businesses to automate customer interactions across multiple channels, such as mobile messaging, chat, email, and voice, allowing them to make product recommendations, answer queries about availability, and assist with purchases. Netomi's platform is designed to improve customer satisfaction and operational efficiency while reducing costs and reliance on developers. The company has established itself as a leader in customer experience AI, leveraging advanced AI technologies to help enterprises meet evolving customer expectations and deliver exceptional service.

Label Insight

Series B in 2016
Label Insight, Inc. is a St. Louis-based company that specializes in a cloud-based product data engine designed to help brands and retailers manage and understand their product data. Founded in 2004, the company collects, aggregates, and analyzes a wide range of information from product packaging, including descriptions, nutrients, ingredients, allergens, marketing claims, and certifications. This comprehensive data allows CPG brands, retailers, and food industry stakeholders to compare and analyze products across various categories, such as food and beverage, apparel, personal care, and electronics. By transforming basic product information into detailed attributes, Label Insight empowers companies to unlock growth opportunities and enhances consumer decision-making by providing greater transparency regarding product contents. The company also has an operational presence in Canada and a secondary office in Chicago, Illinois.

Askuity

Series A in 2016
Askuity Inc. is a Toronto-based company that specializes in retail analytics software and sales enablement solutions designed to help brands enhance their business performance. Founded in 2012, the company provides a platform that consolidates retail point-of-sale data to generate insightful dashboards and customizable sales reports. By focusing on significant sales trends, Askuity's software allows brands to optimize their merchandise assortment regionally and create promotional plans that assess sales impact. Furthermore, the platform aids in preventing markdowns and addressing inventory challenges, ensuring lost sales opportunities are minimized. As of December 2018, Askuity operates as a subsidiary of The Home Depot, Inc.

Onfleet

Seed Round in 2015
Onfleet, Inc. is a B2B software company that specializes in last-mile delivery logistics, founded in 2012 and headquartered in San Francisco, California. The company operates an online platform that streamlines delivery operations for businesses, enabling efficient communication of locations between customers and service providers. Onfleet's comprehensive suite of tools includes a web-based dispatch dashboard for routing, tracking, and analytics, as well as mobile applications for drivers on iOS and Android. It automates customer notifications and provides real-time tracking of deliveries. The platform serves a diverse range of clients, including food and beverage services, local couriers, and e-commerce businesses, powering millions of deliveries each month worldwide. By consolidating routing and dispatch operations, Onfleet enhances productivity and accountability while facilitating the integration of existing business tools.

Humanyze

Seed Round in 2015
Humanyze is a workplace analytics company that provides solutions aimed at enhancing organizational performance through a deeper understanding of employee dynamics. Founded in 2010 and headquartered in Boston, Massachusetts, with operations in Amsterdam, the Netherlands, Humanyze offers a platform known as Wyze. This platform allows deployment administrators to configure essential company information and delivers insights through user-friendly dashboards. It integrates internal systems and external data sources to generate actionable metrics across various teams and departments. Additionally, Humanyze utilizes wearable sensors and Bluetooth beacons to collect data, which can be used for individual analysis or anonymized for broader management insights. The company, previously known as Sociometric Solutions, Inc., leverages advanced technology from the MIT Media Lab to provide continuous, data-driven insights that support informed decision-making in human resources and workplace management.

Pulsate

Seed Round in 2015
Pulsate is a marketing communication software company that specializes in enabling businesses to engage directly with customers through personalized, location-based campaigns. The platform allows users to design and distribute rich media content to customers' devices, fostering deeper customer relationships by facilitating dialogue and feedback. By targeting specific locations, including street-level and competitor sites, Pulsate helps increase foot traffic and optimize marketing efforts through segmentation. The integration of iBeacons technology enhances the understanding of indoor customer location and context, allowing for precise targeting and campaign management via the Pulsate cloud platform. Ultimately, Pulsate provides clients with valuable insights into mobile customer behavior and comprehensive data on their marketing campaigns, enhancing user engagement and brand loyalty.

Label Insight

Series A in 2014
Label Insight, Inc. is a St. Louis-based company that specializes in a cloud-based product data engine designed to help brands and retailers manage and understand their product data. Founded in 2004, the company collects, aggregates, and analyzes a wide range of information from product packaging, including descriptions, nutrients, ingredients, allergens, marketing claims, and certifications. This comprehensive data allows CPG brands, retailers, and food industry stakeholders to compare and analyze products across various categories, such as food and beverage, apparel, personal care, and electronics. By transforming basic product information into detailed attributes, Label Insight empowers companies to unlock growth opportunities and enhances consumer decision-making by providing greater transparency regarding product contents. The company also has an operational presence in Canada and a secondary office in Chicago, Illinois.

Label Insight

Series A in 2014
Label Insight, Inc. is a St. Louis-based company that specializes in a cloud-based product data engine designed to help brands and retailers manage and understand their product data. Founded in 2004, the company collects, aggregates, and analyzes a wide range of information from product packaging, including descriptions, nutrients, ingredients, allergens, marketing claims, and certifications. This comprehensive data allows CPG brands, retailers, and food industry stakeholders to compare and analyze products across various categories, such as food and beverage, apparel, personal care, and electronics. By transforming basic product information into detailed attributes, Label Insight empowers companies to unlock growth opportunities and enhances consumer decision-making by providing greater transparency regarding product contents. The company also has an operational presence in Canada and a secondary office in Chicago, Illinois.

Content Analytics

Series A in 2014
Content Analytics, Inc. is a company that specializes in developing and operating a digital analytics and content management platform tailored for e-commerce optimization. Founded in 2013 and based in San Francisco, it provides a comprehensive suite of services that includes content management, analytics, and reporting. The platform employs machine-learning technology to offer retailers recommendations for optimizing their online presence, enabling them to enhance their visibility among a vast array of products. Key features include cloud storage, content syndication, performance metrics, and insights into content health and pricing intelligence. By leveraging data crawler technology, Content Analytics delivers essential insights that empower brands and retailers to compete effectively in the digital marketplace. The company operates as a subsidiary of Syndigo LLC, further enhancing its capabilities in the field of e-commerce analytics.

Coherent Path

Series A in 2014
Coherent Path Inc., established in 2012 and headquartered in Waltham, Massachusetts, specializes in providing advanced analytics solutions for retailers aimed at enhancing customer understanding and engagement. The company's flagship offering leverages sophisticated mathematical concepts from hyperbolic geometry and dynamics to analyze a retailer’s product space and customer behavior. This science-driven approach enables retailers to personalize the customer journey across various channels, increasing revenue, driving engagement, and fostering loyalty. Unlike traditional recommendation tools, Coherent Path helps retailers identify optimal strategies for each customer, thereby maximizing lifetime value and differentiating their brand in the market.

Askuity

Seed Round in 2014
Askuity Inc. is a Toronto-based company that specializes in retail analytics software and sales enablement solutions designed to help brands enhance their business performance. Founded in 2012, the company provides a platform that consolidates retail point-of-sale data to generate insightful dashboards and customizable sales reports. By focusing on significant sales trends, Askuity's software allows brands to optimize their merchandise assortment regionally and create promotional plans that assess sales impact. Furthermore, the platform aids in preventing markdowns and addressing inventory challenges, ensuring lost sales opportunities are minimized. As of December 2018, Askuity operates as a subsidiary of The Home Depot, Inc.

The Shelf

Seed Round in 2014
The Shelf is an influencer marketing agency that connects brands with fashion, beauty, and lifestyle influencers globally. Founded in 2013 and based in Brooklyn, New York, the company offers a comprehensive platform that includes an influencer marketing solution, content analytics tools, a database for agencies, and a directory to identify relevant influencers. The Shelf specializes in data-driven marketing strategies, helping clients reach their target audiences through authentic storytelling rather than traditional advertisements. This approach addresses challenges in modern advertising, such as the prevalence of ad-blockers and the evolving landscape of social media. The company serves a diverse clientele, including Fortune 500 companies, and leverages advanced technology to analyze and index millions of influencers, thereby enhancing campaign effectiveness.

Sociomantic Labs

Acquisition in 2014
Sociomantic Labs, founded in 2009, specializes in digital advertising services, focusing on programmatic display advertising for online, mobile, and social platforms. The company utilizes advanced technologies such as real-time retargeting, prospecting, and dynamic ad personalization to empower advertisers. By offering a personalized and transparent approach, Sociomantic enables marketers to drive incremental sales and enhance Customer Lifetime Value. Their system allows clients to reach both new and existing customers with tailored display ads, while real-time reporting provides instant insights into campaign performance. With a commitment to high standards of service, Sociomantic operates 16 offices across six continents, establishing itself as a leader in the digital advertising space.

Coherent Path

Seed Round in 2013
Coherent Path Inc., established in 2012 and headquartered in Waltham, Massachusetts, specializes in providing advanced analytics solutions for retailers aimed at enhancing customer understanding and engagement. The company's flagship offering leverages sophisticated mathematical concepts from hyperbolic geometry and dynamics to analyze a retailer’s product space and customer behavior. This science-driven approach enables retailers to personalize the customer journey across various channels, increasing revenue, driving engagement, and fostering loyalty. Unlike traditional recommendation tools, Coherent Path helps retailers identify optimal strategies for each customer, thereby maximizing lifetime value and differentiating their brand in the market.

Numerator

Series A in 2013
Numerator is a market intelligence firm that specializes in providing omnichannel marketing, merchandising, and sales data to various industries, including retail and packaged goods. Owned by Vista Equity Partners, the company combines extensive consumer purchase data with insights into advertising, promotions, and digital shelf messaging. By leveraging its InfoScout OmniPanel, which has collected over 500 million purchase receipts from both brick-and-mortar and ecommerce transactions, Numerator offers unique insights into consumer behavior and the factors influencing purchasing decisions. This capability enables brands and agencies to understand their customers in real-time and identify growth opportunities. Industry leaders such as Nike, Unilever, and Procter & Gamble rely on Numerator for real-time path-to-purchase data and actionable intelligence.

BzzAgent

Acquisition in 2011
BzzAgent, Inc. is a social marketing services company that specializes in influencer marketing, leveraging a network of consumers to participate in word-of-mouth campaigns for various products and services. Founded in 2001 and based in Boston, Massachusetts, BzzAgent connects brands with consumers who share their authentic experiences and opinions through social media platforms like Facebook, Twitter, and blogs. The company operates primarily in the United States, Canada, and the United Kingdom, and it focuses on creating measurable marketing programs that build trust and influence purchasing decisions. BzzAgent is recognized as one of the pioneering companies in the influencer marketing sector, with over 15 years of experience collaborating with some of the world's largest brands. The company also encourages consumers to rate and review a wide range of products and services, contributing to its clients' business growth. BzzAgent has been operating as a subsidiary of PowerReviews, Inc. since July 2018.

KSS Retail

Acquisition in 2010
KSS Retail Ltd. specializes in providing science-based pricing intelligence, optimization, and modeling solutions for the retail sector. Founded in 2007 and based in Florham Park, New Jersey, the company offers a range of services including PriceStrat, which assists retailers in modeling, forecasting, and optimizing both regular and promotional pricing. KSS Retail's tools are designed to seamlessly integrate price modeling into the daily workflows of merchants. Additionally, the company provides consulting services, implementation support, market basket analysis, competitor analysis, and strategy development tailored for various sectors such as grocery, convenience, chain drug, wholesale, specialty stores, online retail, and consumer product goods manufacturers. KSS Retail operates as a subsidiary of Eurovestech Plc.
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